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How The presentation becomes YOUR
Competitive tool
Gain the Edge with YOUR
Presentation
NOT ANOTHER Boring Presentation
 Pedagogy : The method and practice of teaching,
especially as an academic subject or the...
Discussion Points
 Revise what we Know about Presentation / Communication (25 mins)
 Customizing your presentation – Dis...
Revise what we Know about
Presentation / Communication
Revisit  Unlearn  Learn
Golder Rule of Communication
 Tell them what you are going to tell them (Executive Summary)
 Tell them (Body)
 Tell the...
Elements of a Presentation
 Purpose
 Know your Audience
 Customized Fundamental Presentation
 Structure
 Visual
 Voc...
Purpose
 To Inform
 To Instruct
 To Entertain
 To Inspire/ Motivate
 To Activate/ Stimulate
 To Persuade
Know Your Audience
Aircraft
Genuine
Travelers
Hostage
Terrorists
Hijacker
Customize your Presentation
Structure
Opening Facts Benefits Evidence Close
Example :
If a structure is given as a Guideline  stick to the structure
...
Visual
 Body Language
 Posture
 Gesture
 Eye Movement
 Facial Expressions
Perceptions are formed by the audience way ...
Vocal
 Emphasis
 Pauses
 Pace
 Pitch
 Volume
 Modulation
 Emotion
 Expression
 Action
Listeners only remembered 5...
Triangle & Circles of Communication
Can
Should
Must
WHAT
HOW
WHY
What MUST be said ? What SHOULD be said ? What CAN be sai...
The 10Cs of Effective Communication
 CONFIDENT
 CANDID
 CLEAR
 CONCISE
 COMPLETE
 CORRECT
 CONTINUOUS & COHERENT
 ...
Adapt to the Style of your Audience
ACTION STYLE AUDIENCE
• Get to the point immediately
• Elaborate
• Be brief
• Talk qui...
Customizing your presentation
Be consistent with the flavor you choose
Business Communication Tools
Common Language to build links
Common Tools
Design Thinking…
Customer/Consumer’s Journey Mapping
 The consumer decision journey
Persona Analysis
Designing the slide deck
http://desiznworld.com/2015/06/18-nice-
powerpoint-timeline-templates.html
How to Adapt the Way
You Communicate to
Different Situations
http://www.wikihow.com/Adapt-the-Way-
You-Communicate-to-Diff...
Gain the Edge with your presentation
Gain the Edge with your presentation
Gain the Edge with your presentation
Gain the Edge with your presentation
Gain the Edge with your presentation
Gain the Edge with your presentation
Gain the Edge with your presentation
Gain the Edge with your presentation
Gain the Edge with your presentation
Gain the Edge with your presentation
Gain the Edge with your presentation
Gain the Edge with your presentation
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Gain the Edge with your presentation

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The way a presentation is made can be a deal striker or a deal breaker. It's important to realize what aspects can play a major role in the success or failure of a presentation so that enough focus can be given to important aspects.

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Gain the Edge with your presentation

  1. 1. How The presentation becomes YOUR Competitive tool Gain the Edge with YOUR Presentation
  2. 2. NOT ANOTHER Boring Presentation  Pedagogy : The method and practice of teaching, especially as an academic subject or theoretical concept.  Andragogy : The method and practice of teaching adult learners; adult education.  Synergogy : Systemic approach to learning in which members of small teams learn from one another. through structured interactions, thus the idea of synergy in learning
  3. 3. Discussion Points  Revise what we Know about Presentation / Communication (25 mins)  Customizing your presentation – Discussion (15 mins)  Common Business Communication Tools (30 mins)  Design Thinking  Business Model Canvas  Customer Journey Mapping
  4. 4. Revise what we Know about Presentation / Communication Revisit  Unlearn  Learn
  5. 5. Golder Rule of Communication  Tell them what you are going to tell them (Executive Summary)  Tell them (Body)  Tell them what you told them (Summary and Next steps) Listeners only remembered 50% of what was said. By the next day that had dropped to 25%, and a week later it was 10%.
  6. 6. Elements of a Presentation  Purpose  Know your Audience  Customized Fundamental Presentation  Structure  Visual  Vocal  Verbal
  7. 7. Purpose  To Inform  To Instruct  To Entertain  To Inspire/ Motivate  To Activate/ Stimulate  To Persuade
  8. 8. Know Your Audience Aircraft Genuine Travelers Hostage Terrorists Hijacker
  9. 9. Customize your Presentation
  10. 10. Structure Opening Facts Benefits Evidence Close Example : If a structure is given as a Guideline  stick to the structure The Problem What we did What we found What that means What we need to do Example :
  11. 11. Visual  Body Language  Posture  Gesture  Eye Movement  Facial Expressions Perceptions are formed by the audience way before you utter your first word
  12. 12. Vocal  Emphasis  Pauses  Pace  Pitch  Volume  Modulation  Emotion  Expression  Action Listeners only remembered 50% of what was said. By the next day that had dropped to 25%, and a week later it was 10%.
  13. 13. Triangle & Circles of Communication Can Should Must WHAT HOW WHY What MUST be said ? What SHOULD be said ? What CAN be said?
  14. 14. The 10Cs of Effective Communication  CONFIDENT  CANDID  CLEAR  CONCISE  COMPLETE  CORRECT  CONTINUOUS & COHERENT  CREDIBLE  COMPETENCE  COURTEOUS
  15. 15. Adapt to the Style of your Audience ACTION STYLE AUDIENCE • Get to the point immediately • Elaborate • Be brief • Talk quickly • Talk decisively • Talk with confidence • Be prepared to answer • Debate the merits ENERGY STYLE AUDIENCE • Speak quickly and spontaneously • Build social and business relationships • Make connections with ideas and interests • Talk about possibilities • Use animated tone, gestures and passion • Show the difference you can make • Show your team to resolve the issues THINK STYLE AUDIENCE • Be well organized and systematic • Be detailed; precise and straightforward • Get down to business quickly • Talk slowly and methodically • Use facts, figures and data PEOPLE STYLE AUDIENCE • Show sincere interest • Find common interests • Ask questions patiently • Draw out personal views and goals • Listen and be responsive • Present views quietly and politely • Engage in small talk before getting in • Explain how you can help achieve the goal Assertive High Low Expressive HighLow
  16. 16. Customizing your presentation Be consistent with the flavor you choose
  17. 17. Business Communication Tools Common Language to build links
  18. 18. Common Tools
  19. 19. Design Thinking…
  20. 20. Customer/Consumer’s Journey Mapping  The consumer decision journey
  21. 21. Persona Analysis
  22. 22. Designing the slide deck http://desiznworld.com/2015/06/18-nice- powerpoint-timeline-templates.html
  23. 23. How to Adapt the Way You Communicate to Different Situations http://www.wikihow.com/Adapt-the-Way- You-Communicate-to-Different-Situations

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