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Lessons from the Battlefield
Working on the web
Kristin Wille
about me
@kristinwille
pushpull.me
thedaylightstudio.com
agencies
fall in love with...
•A Great Team
•Opportunities for Growth
run away if...
•there’s a “nap room”
•none of your coworkers have worked on
what’s in the site’s portfolio
So... how do I get a job?
magic
agency survival
•Don’t be a hero
•Communication
•Don’t get bored
freelancing!
(freelancer)
To be great...
1. Do Great Work
2. Be Driven & Self-Motivated
To be great...
3. Be Professional
4. Be Accountable
To be great...
And most importantly
4. Be on time
So...how do I get work?
magic
getting work
•Every job is an interview
•Networking takes a long time
•Join user groups, contribute to the
community
•Your...
“don’t half-ass two things,
whole-ass one thing”
- Ron Swanson
Types of work
•Direct with businesses
•Subcontracting with agencies
•Long term contracts
when sh*!? hits the fan
(and bursts into flames)
When you’re in over your head
•Walk away (bad)
•Walk away, and give them another
qualified and vetted freelancer to
comple...
When to turn down work
•don’t work for friends or family
(if you value the relationship)
•don’t work for trade, for free,
...
freelance survival
Survival: The business
•Become a master of time estimation
•Get (and understand) a contract
•Running a business is expensi...
Survival: Personal
•Set boundaries, and stick to them
•Live with blinders on
•Keep the passion
THE LONG ROAD
thanks!
@kristinwille
pushpull.me
kristinwille.com
resources
•The Freelance Web - http://
www.thefreelanceweb.com
•Contract Killer - http://
stuffandnonsense.co.uk/projects/...
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Refresh PDX April 2014

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Refresh PDX April 2014

  1. 1. Lessons from the Battlefield Working on the web Kristin Wille
  2. 2. about me @kristinwille pushpull.me thedaylightstudio.com
  3. 3. agencies
  4. 4. fall in love with... •A Great Team •Opportunities for Growth
  5. 5. run away if... •there’s a “nap room” •none of your coworkers have worked on what’s in the site’s portfolio
  6. 6. So... how do I get a job?
  7. 7. magic
  8. 8. agency survival •Don’t be a hero •Communication •Don’t get bored
  9. 9. freelancing!
  10. 10. (freelancer)
  11. 11. To be great... 1. Do Great Work
  12. 12. 2. Be Driven & Self-Motivated To be great...
  13. 13. 3. Be Professional 4. Be Accountable To be great...
  14. 14. And most importantly 4. Be on time
  15. 15. So...how do I get work?
  16. 16. magic
  17. 17. getting work •Every job is an interview •Networking takes a long time •Join user groups, contribute to the community •Your own past clients
  18. 18. “don’t half-ass two things, whole-ass one thing” - Ron Swanson
  19. 19. Types of work •Direct with businesses •Subcontracting with agencies •Long term contracts
  20. 20. when sh*!? hits the fan (and bursts into flames)
  21. 21. When you’re in over your head •Walk away (bad) •Walk away, and give them another qualified and vetted freelancer to complete the work (better) •Hire another freelancer to do the work and take all the credit (best)
  22. 22. When to turn down work •don’t work for friends or family (if you value the relationship) •don’t work for trade, for free, or for “equity”/“stock options” •don’t take on something you’re not interested in learning
  23. 23. freelance survival
  24. 24. Survival: The business •Become a master of time estimation •Get (and understand) a contract •Running a business is expensive •Outsource what you can
  25. 25. Survival: Personal •Set boundaries, and stick to them •Live with blinders on •Keep the passion
  26. 26. THE LONG ROAD
  27. 27. thanks! @kristinwille pushpull.me kristinwille.com
  28. 28. resources •The Freelance Web - http:// www.thefreelanceweb.com •Contract Killer - http:// stuffandnonsense.co.uk/projects/contract- killer/ •PDX Mindshare - http://pdxmindshare.com

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