Guerilla Job Search Secrets          © Job Search Digest
Getting Started• Q&A at end of today’s session  – We could not possibly get to every question  – We answer as many as we h...
Today’s Agenda                    Ba1) Fun With Figures: The Awful Truth2) What is Guerrilla Marketing?3) Quick Case Study...
Today’s Drawing• Today’s winners  – Chosen at random from exit survey responses  – Notified via email• 1 participant will ...
About Our Presenters   35 years’ combined experience       1,000 searches       $184 million in salaries       99.79% ...
Fun With Figures …• Times are tough …
Pop Quiz• What is the average length of  unemployment now?  a. 6 weeks  b. 12 weeks  c. 24 weeks  d. 32 weeks
Fun With Figures …
Fun With Figures …Guerrilla Job Search tactics work in  tough times.• Ottawa in 2006, with 65%  unemployment in tech• Mich...
What Is Guerrilla Marketing?Guerrilla = Unconventional•   In doubt? Try the opposite!Marketing = Finding and selling•   Ma...
Quick Case StudySteve Cobain, banking executive   •   Before: 1,500+ resumes emailed, 3       interviews, 0 jobs in 9 mont...
7 Guerrilla Job Search Secrets1) Start with clarity2) Network like a Guerrilla3) Let other people “sell” you4) Send a Guer...
7 Guerrilla Job Search Secrets “If you don’t know where  you’re going, you might  wind up someplace else”         - Yogi B...
# 1: Start with ClarityTwo ways to start with clarity …1) Job Title (or 3 skills)2) 20 EmployersTactic: “Hack” into Monste...
# 1: Start with ClarityMonster says …• writing + training + German    = 11 jobs and employers• marketing + environment +  ...
# 1: Start with ClarityPossible job titles (and employers)writing + training + German• German Help Desk Analyst  (Volt Wor...
# 1: Start with Clarity
#2: Network like a GuerrillaContact the “recently departed”• Google company name and  “resume” to find resumes of former  ...
#2: Network like a GuerrillaNow. Here’s what you’re thinking…     “WHAT???!!?? You want me to cold call?”
#3: Let Other People “Sell” You     No achievements?      No experience?       No problem …   #3 Let other people       “s...
#3: Let Other People “Sell” You    How can other people         “sell” you?Testimonials!
#3: Let Other People “Sell” YouFrom a profile on LinkedIn• “Bob immediately impressed me  as articulate, intelligent, and ...
#3: Let Other People “Sell” You… re-used on your résumé …• Reviewer said: “Bob immediately  impressed me as articulate,  i...
#3: Let Other People “Sell” You … and in your cover letter!P.S. – Call me today to learn why one  reviewer said: “Bob imme...
#3: Let Other People “Sell” YouTactic: Get 1 testimonial!1) Got LinkedIn?2) Got letters? Emails? Awards?3) Call someone to...
#4: Send a Guerrilla Resume    Don’t send just a      resume …
Ordinary Resume = Ordinary Results
Guerrilla Resume = Sexy!
#4: #4: Send a Guerrilla Resume         Send a Guerrilla Resume                 The Major Parts•   Objective (2 lines at m...
#5: Guerrilla Cover Letter         How?  Start reading your  junk mail for ideas
#5: Guerrilla Cover Letter      #1 Get Attention1. Personalize! NEVER, EVER write:   “Dear Sir or Madam”2. Drop a name! “I...
#5: Guerrilla Cover Letter#2 Focus on the ReaderChange I, I, I, to … You, You, YOU!
#5: Guerrilla Cover LetterWrong:“I can offer you my 10 years of  experience”Right:“You will benefit from my 10 years of ex...
#5: Guerrilla Cover Letter#3 Include a P.S.Examples:• P.S. – Please call me today to learn how  I saved $97,455 for my emp...
#6: Use Social NetworksQ. What’s the easiest way      to find a job? A. Have a job find you!
#6: Use Social Networks  ZoomInfo.com and the“secret lives” of recruiters …
#6: Use Social Networks
#6: Use Social Networks• Make a promise in your headline:   – “I save money for high-tech firms by _____.”   – “I increase...
#6: Use Social NetworksTactic 1: Invite us to connect with you on LinkedIn!Tactic 2: Choose 5 people to ask for a recommen...
How do you ace this job interview?   source: fox tv
#7: Start Work Before You’re Hired1. Research the company -- find out   needs, problems, and   opportunities …2. Research ...
Case Study#7: Start Work Before You’re Hired        • Case Study: Bill          McCausland        • Results: Hired in 8   ...
Case Study#7: Start Work Before You’re Hired
#7: Start Work Before You’re HiredOther Examples:• Proofreader -- found typos• Sales rep – found sales leads• What can YOU...
Case StudyScene: Ottawa, Ontario, 2006How two laid-off Guerrillas got: 18 job interviews and 7 job offers In a city wit...
Case Study         The “Force Multiplier” Effect1.    Target list of 38 employers2.    Direct mail campaign3.    Guerrilla...
Case Study• Direct Mail: Coffee  Cup Caper 1.0!• Box with coffee cup,  business card, and  invitation to coffee …• with Ti...
Case StudyWeb site and Blog: Same theme as other elements
How to Get Hired Faster      Guerrilla Job Search       “Special Tactics” …• Reinforce what you’ve learned• Get personal h...
How to Get Hired Faster
Special Offers for Participants• Job Search Digest has partnered with  Resumes Done Write to offer a special  discount for...
Home Study Course: Executive Version
JobSearchDigest.com Questions or comments?  training@JobSearchDigest.com
The Exit Survey• When you EXIT the webinar, a survey  will then pop up.• You must complete the survey to enter  your name ...
Slides Not used   © Copyright JobSearchDigest.com
6 Airborne Tactics• #1 - Help a Reporter  www.HelpAReporter.com• #2 - Research like a Pro  www.ZoomInfo.com• #3 - Use an A...
6 Airborne Tactics• #4 - Systematize Your Efforts  www.JibberJobber.com• #5 – Link up  www.LinkedIn.com
Tactic 6 - Email Chain LetterEmail to everyone you know:1. List 10-25 target employers2. If they know anyone at those comp...
The Coffee Cup Caper – Explained!
The Coffee Cup Caper – Explained!“Coffee Cup Caper” Results:• Jann FritzHuspen, St. Paul, MN• 3 boxes mailed = 3 phone int...
The Coffee Cup Caper – Explained!What is the sweet sound of success?           Listen …
Q&AQ: Is there a difference…?           © Copyright JobSearchDigest.com
Q&AQ: Is there a difference…?           © Copyright JobSearchDigest.com
Q&AQ: Is there a difference…?           © Copyright JobSearchDigest.com
Job search digest 0510   v2
Job search digest 0510   v2
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  • Welcome to Job Search Digest’s Annual Hedge Fund Compensation Report. I am David Kochanek, Publisher, JobSearchDigest.com. I am joined by some of the job search digest staff and we want to thank you for tuning in to hear the results of the survey. In addition to this broadcast, this and more detailed information is available to our Premium members and survey participants on our website. We will try to save some time at the end of the presentation to answer your questions. The Survey was designed to capture important compensation information directly from those involved in the hedge fund industry. After a year of market turmoil, we find that expectations are creeping up again. Last year we found that 58% of respondents were dissatisfied with their current compensation package, and there was little loyalty felt toward the firm. Things have now shifted again and 61% are not happy. On average, compensation increased… almost across the board. We’ll look at the data on a title by title and compare the US vs UK. We’re going to cover a lot of quantitative data here and, throughout, we’ll sprinkle in some qualitative information as well. In fact, we’ll see thoughts from some who participated in the survey. These thoughts are the stories behind the numbers.
  • www.JobSearchDigest.com
  • www.JobSearchDigest.com
  • www.JobSearchDigest.com
  • Like a new car
  • 1) You are NOT selling anything 2) Leave voicemails at 5:30 am … like Bob did
  • #5. Here’s a question: How do you ace the job interview for American Idol? The same way any Guerrilla aces a job interview … The same way a Guerrilla aces any job interview…
  • 7 steps to your next job, typically in 7-12 weeks
  • www.JobSearchDigest.com
  • Guerrilla Job Search Home Study Course: Executive Edition—This ultimate collection of Guerrilla Job Search tactics includes 3 manuals, 6 audio CDs, 2 DVDs, and much more. Proven to get 6-figure executives hired in as little as 8 days. As a JSD member, you are eligible for a 30% discount and save $300.00 today.
  • We monitor the industry for you to find the relevant niche finance jobs. Since 2002, Job Search Digest has helped finance professionals be much more effective with their job search. Every day our team researches all the online job boards (including the specialty niche sites) and captures only the most relevant finance jobs—giving you a competitive advantage in your job search. We categorize only the relevant jobs and compile into a single, searchable database. Job seeking professionals save time by visiting only one site to keep their finger on the pulse of their particular industry. Employers take advantage of a highly targeted audience by hiring people who can hit the ground running.
  • Send an email to everyone you know asking them to: Read your list of 10-25 target employers to see if they know anyone who works there; Contact you if they know anyone at those companies, so you can ask for a referral; Forward your email message to 10 more people; AND Ask if they know of any other companies who might be interested in a Your Job Title
  • Tactic: Coffee Cup Caper 1) Choose 1 target company. Find the name of the job and the hiring manager . 2) On Monday, send the following in a FedEx 2Day box: Coffee cup (Starbucks works well) Customized cover letter Resume (Guerrilla Resume is best!) 3) Wednesday: Call and say, “Hi, I’m the person who sent you the coffee cup. I think you just got it.” Write, practice and use a script, in case you get voicemail Ask to meet for coffee, in person or by phone (they HAVE a cup  )
  • Job search digest 0510 v2

    1. 1. Guerilla Job Search Secrets © Job Search Digest
    2. 2. Getting Started• Q&A at end of today’s session – We could not possibly get to every question – We answer as many as we have time for today• Exit survey – You can ask your specific questions there – Also, you can ask about classes in your area
    3. 3. Today’s Agenda Ba1) Fun With Figures: The Awful Truth2) What is Guerrilla Marketing?3) Quick Case Study4) 7 Guerrilla Job Search Secrets
    4. 4. Today’s Drawing• Today’s winners – Chosen at random from exit survey responses – Notified via email• 1 participant will get a free copy of the Guerrilla Job Search Executive Home Study Program• 1 participant will get a full year of a Job Search Digest Premium subscription of his/her choice
    5. 5. About Our Presenters 35 years’ combined experience  1,000 searches  $184 million in salaries  99.79% success rate 20,000+ people helped in 23 countries … plus Detroit
    6. 6. Fun With Figures …• Times are tough …
    7. 7. Pop Quiz• What is the average length of unemployment now? a. 6 weeks b. 12 weeks c. 24 weeks d. 32 weeks
    8. 8. Fun With Figures …
    9. 9. Fun With Figures …Guerrilla Job Search tactics work in tough times.• Ottawa in 2006, with 65% unemployment in tech• Michigan in 2009, with 13.8% unemployment everywhere
    10. 10. What Is Guerrilla Marketing?Guerrilla = Unconventional• In doubt? Try the opposite!Marketing = Finding and selling• Marketing 101 is Job Search 401!
    11. 11. Quick Case StudySteve Cobain, banking executive • Before: 1,500+ resumes emailed, 3 interviews, 0 jobs in 9 months • After: 10 Coffee Cup Capers, 8 interviews, 6 job offers, HIRED … in 6 weeks
    12. 12. 7 Guerrilla Job Search Secrets1) Start with clarity2) Network like a Guerrilla3) Let other people “sell” you4) Send a Guerrilla Resume5) Send a Guerrilla Cover Letter6) Use social networks7) Start work before you’re hired
    13. 13. 7 Guerrilla Job Search Secrets “If you don’t know where you’re going, you might wind up someplace else” - Yogi Berra
    14. 14. # 1: Start with ClarityTwo ways to start with clarity …1) Job Title (or 3 skills)2) 20 EmployersTactic: “Hack” into Monster …
    15. 15. # 1: Start with ClarityMonster says …• writing + training + German = 11 jobs and employers• marketing + environment + communications = 2,014 jobs• social media + anything = 508 jobs
    16. 16. # 1: Start with ClarityPossible job titles (and employers)writing + training + German• German Help Desk Analyst (Volt Workforce Solutions)• Customer Service Associate (Abbott Laboratories)• Web Editor/Writer (Sandvik Publishing)
    17. 17. # 1: Start with Clarity
    18. 18. #2: Network like a GuerrillaContact the “recently departed”• Google company name and “resume” to find resumes of former employees• Call those people and ask about: 1. person you would work for 2. department they ran 3. company itself
    19. 19. #2: Network like a GuerrillaNow. Here’s what you’re thinking… “WHAT???!!?? You want me to cold call?”
    20. 20. #3: Let Other People “Sell” You No achievements? No experience? No problem … #3 Let other people “sell” you!
    21. 21. #3: Let Other People “Sell” You How can other people “sell” you?Testimonials!
    22. 22. #3: Let Other People “Sell” YouFrom a profile on LinkedIn• “Bob immediately impressed me as articulate, intelligent, and self- motivated. More than that, I’ve seen ample evidence that Bob gets things done, which is a quality lacking in most people.” February 20, 2009
    23. 23. #3: Let Other People “Sell” You… re-used on your résumé …• Reviewer said: “Bob immediately impressed me as articulate, intelligent, and self-motivated. More than that, I’ve seen ample evidence that Bob gets things done, which is a quality lacking in most people.” (2009)
    24. 24. #3: Let Other People “Sell” You … and in your cover letter!P.S. – Call me today to learn why one reviewer said: “Bob immediately impressed me as articulate, intelligent, and self-motivated. More than that, I’ve seen ample evidence that Bob gets things done, which is a quality lacking in most people.” (2009)
    25. 25. #3: Let Other People “Sell” YouTactic: Get 1 testimonial!1) Got LinkedIn?2) Got letters? Emails? Awards?3) Call someone to ask
    26. 26. #4: Send a Guerrilla Resume Don’t send just a resume …
    27. 27. Ordinary Resume = Ordinary Results
    28. 28. Guerrilla Resume = Sexy!
    29. 29. #4: #4: Send a Guerrilla Resume Send a Guerrilla Resume The Major Parts• Objective (2 lines at most; hook reader!)• Achievements (3-5 bullets)• Experience (go back 15 years; relevant!)• Education (relevant degrees)• Additional Information (relevant only!)• Logos and Quotes: – employers, clients, organizations
    30. 30. #5: Guerrilla Cover Letter How? Start reading your junk mail for ideas
    31. 31. #5: Guerrilla Cover Letter #1 Get Attention1. Personalize! NEVER, EVER write: “Dear Sir or Madam”2. Drop a name! “I spoke with Heather in your office about the position of…”
    32. 32. #5: Guerrilla Cover Letter#2 Focus on the ReaderChange I, I, I, to … You, You, YOU!
    33. 33. #5: Guerrilla Cover LetterWrong:“I can offer you my 10 years of experience”Right:“You will benefit from my 10 years of experience, which can grow profits for your team”
    34. 34. #5: Guerrilla Cover Letter#3 Include a P.S.Examples:• P.S. – Please call me today to learn how I saved $97,455 for my employer in 2008.• P.S. – Call me today to learn why one reviewer said: “I’ve seen ample evidence that Bob gets things done, a quality lacking in most people.” (2009)
    35. 35. #6: Use Social NetworksQ. What’s the easiest way to find a job? A. Have a job find you!
    36. 36. #6: Use Social Networks ZoomInfo.com and the“secret lives” of recruiters …
    37. 37. #6: Use Social Networks
    38. 38. #6: Use Social Networks• Make a promise in your headline: – “I save money for high-tech firms by _____.” – “I increase efficiency up to 32% by ____.”• Prove claims (recommendations, numbers)• Show off expertise (link to blogs, PowerPoints)• Note: It may be your first job interview• Turn virtual connections into real meetings!
    39. 39. #6: Use Social NetworksTactic 1: Invite us to connect with you on LinkedIn!Tactic 2: Choose 5 people to ask for a recommendation!
    40. 40. How do you ace this job interview? source: fox tv
    41. 41. #7: Start Work Before You’re Hired1. Research the company -- find out needs, problems, and opportunities …2. Research the job -- find out about the work you would do …3. Start work before you’re hired!
    42. 42. Case Study#7: Start Work Before You’re Hired • Case Study: Bill McCausland • Results: Hired in 8 Weeks • Tactic: Start Work Before Hired
    43. 43. Case Study#7: Start Work Before You’re Hired
    44. 44. #7: Start Work Before You’re HiredOther Examples:• Proofreader -- found typos• Sales rep – found sales leads• What can YOU do before you’re hired to prove your skills?
    45. 45. Case StudyScene: Ottawa, Ontario, 2006How two laid-off Guerrillas got: 18 job interviews and 7 job offers In a city with 65% unemployment!
    46. 46. Case Study The “Force Multiplier” Effect1. Target list of 38 employers2. Direct mail campaign3. Guerrilla Resumes4. Web site5. Blog6. Podcast series7. Press releases sent to newspapers8. White papers sent to CEOs9. Public speaking10. Email and fax campaign
    47. 47. Case Study• Direct Mail: Coffee Cup Caper 1.0!• Box with coffee cup, business card, and invitation to coffee …• with Tim Horton’s certificate for “virtual” meeting option.
    48. 48. Case StudyWeb site and Blog: Same theme as other elements
    49. 49. How to Get Hired Faster Guerrilla Job Search “Special Tactics” …• Reinforce what you’ve learned• Get personal help from us
    50. 50. How to Get Hired Faster
    51. 51. Special Offers for Participants• Job Search Digest has partnered with Resumes Done Write to offer a special discount for webinar participants – JSD members save $300 off the price of any … – We will include a special link in a follow up email for you.• A copy of this presentation will be available online in the coming weeks.
    52. 52. Home Study Course: Executive Version
    53. 53. JobSearchDigest.com Questions or comments? training@JobSearchDigest.com
    54. 54. The Exit Survey• When you EXIT the webinar, a survey will then pop up.• You must complete the survey to enter your name in today’s drawings. © Copyright JobSearchDigest.com
    55. 55. Slides Not used © Copyright JobSearchDigest.com
    56. 56. 6 Airborne Tactics• #1 - Help a Reporter www.HelpAReporter.com• #2 - Research like a Pro www.ZoomInfo.com• #3 - Use an Aggregator JobSearch Digest.com
    57. 57. 6 Airborne Tactics• #4 - Systematize Your Efforts www.JibberJobber.com• #5 – Link up www.LinkedIn.com
    58. 58. Tactic 6 - Email Chain LetterEmail to everyone you know:1. List 10-25 target employers2. If they know anyone at those companies, ask for a referral;3. Forward your message to 10 more people; AND4. Ask if they know of any other companies who might be interested in Your Job Title
    59. 59. The Coffee Cup Caper – Explained!
    60. 60. The Coffee Cup Caper – Explained!“Coffee Cup Caper” Results:• Jann FritzHuspen, St. Paul, MN• 3 boxes mailed = 3 phone interviews• HIRED as a Director in 34 days• Other successes: Chicago, Detroit, Los Angeles, Washington DC, etc.
    61. 61. The Coffee Cup Caper – Explained!What is the sweet sound of success? Listen …
    62. 62. Q&AQ: Is there a difference…? © Copyright JobSearchDigest.com
    63. 63. Q&AQ: Is there a difference…? © Copyright JobSearchDigest.com
    64. 64. Q&AQ: Is there a difference…? © Copyright JobSearchDigest.com

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