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Theresa PhamThere is Always Hope
FA102a,
Research and Speculative
Product/Service Development
Theresa PhamThere is Always Hope
Assignment One, Research
“Mini Post: Oceans and Clay”
https://waitbutwhy.com/2016/09/oceans-and-clay.html
Theresa PhamThere is Always Hope
Assignment One, Research
Ocean means mysterious places or being small
and helpless
Theresa PhamThere is Always Hope
Assignment One, Research
Ball of clay means you are in control
Theresa PhamThere is Always Hope
Assignment One, Research
Life is “about when is the right, and the wrong
time for each one.”
https://waitbutwhy.com/2016/09/oceans-and-clay.html
Theresa PhamThere is Always Hope
Assignment One, Future Product or Service
Have hope
• You are not alone
• It will get better
Theresa PhamThere is Always Hope
Assignment Two, Source for Brand Character Words
Demi Lovato
via Instagram
Theresa PhamThere is Always Hope
Assignment Two, Naming Process
• Current
• Mysterious
• Shape
• Powerful
Project Finding Hope
• Project (created by
using power from
powerful)
• Finding (created from
ful of powerful)
• Hope (created from
hape of shape)
Theresa PhamThere is Always Hope
Assignment Two, Final Product/Service Name
Project Finding Hope
• People must have hope
• Sometimes you just need to find it
Theresa PhamThere is Always Hope
Assignment Two, Brand Character Diagram Sketches(s)
Theresa PhamThere is Always Hope
Assignment Two, Brand Character Diagram
Persona
warrior
strong
truthful
imperfect
Tone
personal
encouraging
empowerment
loving/love
Purpose
express
help
inspire
know worth
Language
open
honest
authentic
relatable
Project Finding Hope
Theresa PhamThere is Always Hope
Assignment Three, Logotype Research, Word from Diagram
Empowerment
Theresa PhamThere is Always Hope
Assignment Three, Logotype Research
https://twloha.com/
http://loveislouder.com/
https://www.girlup.org/
Theresa PhamThere is Always Hope
Assignment Three, Logotype Research
https://www.nami.org/ http://sunovion.com/
Theresa PhamThere is Always Hope
Assignment Three, Finished Logotype
PFHPFH
Theresa PhamThere is Always Hope
Assignment Four, Social Media Branding, Research
References Names and URLs
heartsupport
Time to Change
Project Semicolon
Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Facebook Pages
Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Facebook Pages
Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
• Text messaged about page
Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
• Posted on Twitter
• Pinned tweet on Twitter page
Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
• Posted on Instagram
• Direct messaged on Instagram
Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
• Posting and stating on social media saying so
• “viral marketing or word-of-mouth or ”buzz
marketing”” (https://www.seokursu.com.tr/social-media-and-its-implications-for-viral-marketing.pdf)
Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
• Through messages
• “send messages through an instant messenger
or a tweet and get the response really quick”
(https://www.researchgate.net/profile/Simeon_Edosomwan/publication/303216233_The_history_of_social_media_and_its_impact_on_
business/links/57fe90ef08ae56fae5f23f1d/The-history-of-social-media-and-its-impact-on-business.pdf)
Theresa PhamThere is Always Hope
Assignment Four, Social Media Design, Creating Community
• Through pictures
• People “respond more favorably to a
combination visual/verbal ad”
(https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.20143)
Theresa PhamThere is Always Hope
Assignment Five, Webpage Layout Research for Wireframe
https://projectsemicolon.com/
Theresa PhamThere is Always Hope
Assignment Five, Webpage Layout Research for Wireframe
https://www.time-to-change.org.uk/
Theresa PhamThere is Always Hope
Assignment Five, Wireframe
Photo	with	Tagline	Text
Social	Media	Links
Logotype
Short	
Description
About Share Learn FAQ Contact
Theresa PhamThere is Always Hope
Assignment Five, Tagline Research
• “You Can Fight Suicide” (https://afsp.org/)
• “Let’s end mental health discrimination”
(https://www.time-to-change.org.uk/)
• “Your story is not over” (https://projectsemicolon.com/)
• “Let’s change the conversation” (https://www.activeminds.org/)
• “It’s time to take on mental illness”
(https://www.mqmentalhealth.org/)
Theresa PhamThere is Always Hope
Assignment Five, Homepage Visual Design in a Browser
https://invis.io/A8NB467HKBQ
Theresa PhamThere is Always Hope
Assignment Five, Lower Level Visual Design in a Browser
https://invis.io/ZCNB4VTXR63
Theresa PhamThere is Always Hope
Assignment Five, Lower Level Visual Design in a Browser
https://invis.io/WJNB4ISSEDU
Theresa PhamThere is Always Hope
Assignment Five, Lower Level Visual Design in a Browser
https://invis.io/G4NB4WSM72S
Theresa PhamThere is Always Hope
Assignment Five, Lower Level Visual Design in a Browser
https://invis.io/PHNB4XEKB6F
Theresa PhamThere is Always Hope
Assignment Five, Linked Prototype URL
https://invis.io/A8NB467HKBQ

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Theresa Pham FA102a Assignment Five

  • 1. Theresa PhamThere is Always Hope FA102a, Research and Speculative Product/Service Development
  • 2. Theresa PhamThere is Always Hope Assignment One, Research “Mini Post: Oceans and Clay” https://waitbutwhy.com/2016/09/oceans-and-clay.html
  • 3. Theresa PhamThere is Always Hope Assignment One, Research Ocean means mysterious places or being small and helpless
  • 4. Theresa PhamThere is Always Hope Assignment One, Research Ball of clay means you are in control
  • 5. Theresa PhamThere is Always Hope Assignment One, Research Life is “about when is the right, and the wrong time for each one.” https://waitbutwhy.com/2016/09/oceans-and-clay.html
  • 6. Theresa PhamThere is Always Hope Assignment One, Future Product or Service Have hope • You are not alone • It will get better
  • 7. Theresa PhamThere is Always Hope Assignment Two, Source for Brand Character Words Demi Lovato via Instagram
  • 8. Theresa PhamThere is Always Hope Assignment Two, Naming Process • Current • Mysterious • Shape • Powerful Project Finding Hope • Project (created by using power from powerful) • Finding (created from ful of powerful) • Hope (created from hape of shape)
  • 9. Theresa PhamThere is Always Hope Assignment Two, Final Product/Service Name Project Finding Hope • People must have hope • Sometimes you just need to find it
  • 10. Theresa PhamThere is Always Hope Assignment Two, Brand Character Diagram Sketches(s)
  • 11. Theresa PhamThere is Always Hope Assignment Two, Brand Character Diagram Persona warrior strong truthful imperfect Tone personal encouraging empowerment loving/love Purpose express help inspire know worth Language open honest authentic relatable Project Finding Hope
  • 12. Theresa PhamThere is Always Hope Assignment Three, Logotype Research, Word from Diagram Empowerment
  • 13. Theresa PhamThere is Always Hope Assignment Three, Logotype Research https://twloha.com/ http://loveislouder.com/ https://www.girlup.org/
  • 14. Theresa PhamThere is Always Hope Assignment Three, Logotype Research https://www.nami.org/ http://sunovion.com/
  • 15. Theresa PhamThere is Always Hope Assignment Three, Finished Logotype PFHPFH
  • 16. Theresa PhamThere is Always Hope Assignment Four, Social Media Branding, Research References Names and URLs heartsupport Time to Change Project Semicolon
  • 17. Theresa PhamThere is Always Hope Assignment Four, Social Media Design, Facebook Pages
  • 18. Theresa PhamThere is Always Hope Assignment Four, Social Media Design, Facebook Pages
  • 19. Theresa PhamThere is Always Hope Assignment Four, Social Media Design, Creating Community • Text messaged about page
  • 20. Theresa PhamThere is Always Hope Assignment Four, Social Media Design, Creating Community • Posted on Twitter • Pinned tweet on Twitter page
  • 21. Theresa PhamThere is Always Hope Assignment Four, Social Media Design, Creating Community • Posted on Instagram • Direct messaged on Instagram
  • 22. Theresa PhamThere is Always Hope Assignment Four, Social Media Design, Creating Community
  • 23. Theresa PhamThere is Always Hope Assignment Four, Social Media Design, Creating Community
  • 24. Theresa PhamThere is Always Hope Assignment Four, Social Media Design, Creating Community • Posting and stating on social media saying so • “viral marketing or word-of-mouth or ”buzz marketing”” (https://www.seokursu.com.tr/social-media-and-its-implications-for-viral-marketing.pdf)
  • 25. Theresa PhamThere is Always Hope Assignment Four, Social Media Design, Creating Community • Through messages • “send messages through an instant messenger or a tweet and get the response really quick” (https://www.researchgate.net/profile/Simeon_Edosomwan/publication/303216233_The_history_of_social_media_and_its_impact_on_ business/links/57fe90ef08ae56fae5f23f1d/The-history-of-social-media-and-its-impact-on-business.pdf)
  • 26. Theresa PhamThere is Always Hope Assignment Four, Social Media Design, Creating Community • Through pictures • People “respond more favorably to a combination visual/verbal ad” (https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.20143)
  • 27. Theresa PhamThere is Always Hope Assignment Five, Webpage Layout Research for Wireframe https://projectsemicolon.com/
  • 28. Theresa PhamThere is Always Hope Assignment Five, Webpage Layout Research for Wireframe https://www.time-to-change.org.uk/
  • 29. Theresa PhamThere is Always Hope Assignment Five, Wireframe Photo with Tagline Text Social Media Links Logotype Short Description About Share Learn FAQ Contact
  • 30. Theresa PhamThere is Always Hope Assignment Five, Tagline Research • “You Can Fight Suicide” (https://afsp.org/) • “Let’s end mental health discrimination” (https://www.time-to-change.org.uk/) • “Your story is not over” (https://projectsemicolon.com/) • “Let’s change the conversation” (https://www.activeminds.org/) • “It’s time to take on mental illness” (https://www.mqmentalhealth.org/)
  • 31. Theresa PhamThere is Always Hope Assignment Five, Homepage Visual Design in a Browser https://invis.io/A8NB467HKBQ
  • 32. Theresa PhamThere is Always Hope Assignment Five, Lower Level Visual Design in a Browser https://invis.io/ZCNB4VTXR63
  • 33. Theresa PhamThere is Always Hope Assignment Five, Lower Level Visual Design in a Browser https://invis.io/WJNB4ISSEDU
  • 34. Theresa PhamThere is Always Hope Assignment Five, Lower Level Visual Design in a Browser https://invis.io/G4NB4WSM72S
  • 35. Theresa PhamThere is Always Hope Assignment Five, Lower Level Visual Design in a Browser https://invis.io/PHNB4XEKB6F
  • 36. Theresa PhamThere is Always Hope Assignment Five, Linked Prototype URL https://invis.io/A8NB467HKBQ