for intelligent cities
rethinking the concept of urban mobility in
             the new sustainibility context
80%   urban trips are made by one person



50%   world population will be in large urban areas



40%   use of gasoline in town is to find parking



36%   of oil consumption in Spain is the transport
promote partners
international partners
HIRIKO D.M




           HIRIKO                           HIRIKO                            HIRIKO
           CARS                    INFRASTRUCTURES                        SERVICES
                                        URBAN MOBILITY
  VEHICLE PRODUCTION                                                 FRANCHISE MANAGEMENT
                                        INFRASTRUCTURE

   Car Manufacturer              Creates solid infraestructure       Adm. Franchise concept
    plans, organizes and         implementation and administration       central marketing and
coordinates the fabrication of    of the electric charging systems    communication manages the
           the car                    urban parking zones, etc       frachise assembler companies
technology challenges
a new urban mobility
                             concept




a new production and
                                              a new urban concept car
  distribution model
technical description
                                                           key data of the 2 passenger car


                                                  ✓   Loading time: from 20% to 100% in 15
✓   Dimensions: 2.5 x 1.6 x 1.5 m and             minutes (for a fast charge)
      1.5 x 1.6 x 1.9 m, meters folded awy        ✓   Reach with full battery: 120 kms
✓   Number of passengers: 2                       ✓   Slope ascent: up to 20%
✓   Power: 15 kw / nominal                        ✓   Maximum self-limited speed: 60 km/h
✓   Acceleration: from 0 a 50 km/h in 4 seconds   ✓   Homologation: as a light four-wheel
✓   Drive: (4 WD)                                 motorcycle (quart)
✓   Integral steering (AWS)                       ✓   Boot capacity: 300 liters
technical features
                                                            key data of the 2 passenger car



✓   the car can move in all directions when        ✓   sound system, windscreen wipers
folded                                             ✓   interface for an iPhone
✓   driven by a joystick                           ✓   “urban” communication system (traffic,
✓   no mirrors, but electronic rearview camera     parking, charging)
✓   driving information projected on front glass   ✓   unbreakable, heated antisteam glass
✓   15 or 16 inch aluminium rims                   ✓   turbo boost function
✓   variable trunk concept
power and safety features
✓   4 electro-engines, one at each wheel
✓   two seets of separated battery packs
✓   regenerative breaking
✓   roof integrated solar panel
✓   2 little ventilators for ain circulation


✓   all glass is laminated glass
✓   disk breaks on all wheels
✓   due to the position of driving, the car
does not need to be equipped with
airbags
✓   lateral airbags and/or head-airbags
available when tests how their necessity
members of HIRIKO CARS
modular design
    designed and manufactured following a modular conception of 7 modules
    1. WHEELS: the Robo Wheels, incl. motor traction, steering, braking system and suspension
    2. GLASS: all glass components, incl. the glass front door
    3. the CHASIS and THE SKELETON are produced in aluminium
    4. the REAR PART includes the ancillary batteries
    5. the INTERIOR is maed using organic plastics
    6. the BATTERIES incluincludes the on-board charging system
    7. the ELECTRONIC MODULE includes the control electronic as well as the power transmission electronics



           4                                                          6

1


                                                                  3
                                                                                                2
      5
robo-wheels
The Robo Wheels incl.
motor traction, steering,
 braking system and
      suspension
production & distribution
                         Going forward there will be 4 different phases to distinguish




Prototype Phase: 
         1st Phase: 
         2nd Phase: 
           3rd Phase: 
Epsilon assembles          starting with the    First franchisees      More Franchisees all over
the first 20                first Hiriko owned    plants in Europe:      the world, staring with
prototype units 
          planed in Vitoria
   Germany, Holland       assembling in USA,
  
                          
                  and England
           Australia and Brazil etc.

                          
                    
                      

                          
                    
                      

        2011               
                                   2012         
                                                         2013          
                                                                              2014 …

                          
                    
                      
      module suppliers           module             module suppliers       module suppliers start
produce in Basque          suppliers produce    produce in Basque      producing additionally in
plant and supply           in Basque plant      plant and supply to    their already existing plants
free of charge to          and supply to        Europeʼs North
        worldwide
Epsilon
                   Vitoria
developing the future
1                 HIRIKO reinvents the concept of
                    mobility in the urban context




          HIRIKO upgrades the bike sharing systems with the possibility of
   fact   using trendy, faster, safer, covered, foldable… electric automobiles


          HIRIKO has an autonmy of 120 km with a limited speed of 50 km/
example   hour. Batteries are recharged in 12 minutes
2                HIRIKO redefines the relationship
                      between user and cars




          HIRIKO is not just a beautiful car, it is a new mobility system.
   fact   HIRIKO redefines the user’s relationship to metropolitan patterns


          Prices will change according to the demand. Driving a car could
example   even put money in your pocket
3               HIRIKO generates a new source of
                     incomes for the cities




          HIRIKO cars are an unique opportunity for quality advertising in
   fact   the city centres, complementing existing public transportation
          system
          Berlin could limit the use of private cars in the city centre, allowing
example   HIRIKO cars to be theonly ones to circulate in that area.Paris has
          already established the legal framework for these operations
4                           radical architecture




          HIRIKO does not have a central engine and traditional power
   fact   train, but is powered by four in-wheel electric motors.

          This enables maneuvers like spinning on its own axis (an O-turn
example   instead of a U-turn), moving sideways into parallel parking
          spaces, and lane changes while facing straight ahead.
5            HIRIKO offers a new business opportunity
                  for automotive manufacturers




          HIRIKO facilitates automotive sector to be prepared for the
   fact   electric revolution. Basque manufacturers will participate in this
          project to gain new skills
          Local companies invovled in this project will be better prepared
example   than international competitors for manufacturing new electric car
          components
6                     HIRIKO is based in a powerful
                              environment




          Basque automotive industry produces all components of the
   fact   leading European brands (Mercedes, Volkswagen, Peugeot,
          Guardian, Michelin, etc)

          Mercedes Vito takes the name from Vitoria, the capital of the
example   Basque region
7                   HIRIKO has built a solid structure




          HIRIKO consortium will alunch three companies: “HIRIKO CARS”,
   fact   “HIRIKO SERVICES” and “HIRIKO INFRAESTRUCTURES”
          HIRIKO CARS will produce the automobile, HIRIKO SERVICES
          will franchise the assembilng plants and HIRIKO
example   INFRAESTRUCTURES will offer engineering services to the cities
          integrating this mobility concept into their transportation system
8                  HIRIKO creates employment in
                         recession times




   fact   HIRIKO creates employment locally, innovates disruptively the
          traditional process of car manufacturing

          Small assembiling plants will be located in the cities implementing
example   this mobility system
9   HIRIKO is an emerging reality
conclusion:
Why this concept will work?
this concept has best chances to succeed as it’s a win-win for everyone,
        furthermore there are already discussions that city centers shall be closed


             municipalities                                    individuals
 ✓ Will gain in new revenues as MOD             ✓ Will decrease their expenses, when
 concept designed for profit, with associated      • renting a HIRIKO for less than used to
 advertising campaigns, whilst the original       pay for regular renting car
 investment is marginal                           • traveling in HIRIKO cheaper than taxi
                                                  • spending less on using HIRIKO than
 ✓ Wll increase image and reputtion               possesing own car & renting garage etc
 attracting more inhabitants and tourism.
 Used to spend lots ofmoney on marketing        ✓ Increase their quality of life
 campaigns polishing city’s image to               • Less cars in the street, less traffic, more
 encourage tourism                                 parking spaces available, etc
                                                   • no damaging exhaust fumes & noises
 ✓ Will increase employment with new local         • less trouble than maintaining own car
 assembling plants and local fleet operting         • more flexibility where and when to use a
 companies                                         car, combine with train, etc



Both can associate image and personality with new environmental friendly technology.
electric car




new cities                  citizen

Hiriko presentation 2 11

  • 2.
  • 3.
    rethinking the conceptof urban mobility in the new sustainibility context
  • 5.
    80% urban trips are made by one person 50% world population will be in large urban areas 40% use of gasoline in town is to find parking 36% of oil consumption in Spain is the transport
  • 6.
  • 8.
  • 10.
    HIRIKO D.M HIRIKO HIRIKO HIRIKO CARS INFRASTRUCTURES SERVICES URBAN MOBILITY VEHICLE PRODUCTION FRANCHISE MANAGEMENT INFRASTRUCTURE Car Manufacturer Creates solid infraestructure Adm. Franchise concept plans, organizes and implementation and administration central marketing and coordinates the fabrication of of the electric charging systems communication manages the the car urban parking zones, etc frachise assembler companies
  • 11.
  • 12.
    a new urbanmobility concept a new production and a new urban concept car distribution model
  • 13.
    technical description key data of the 2 passenger car ✓ Loading time: from 20% to 100% in 15 ✓ Dimensions: 2.5 x 1.6 x 1.5 m and minutes (for a fast charge) 1.5 x 1.6 x 1.9 m, meters folded awy ✓ Reach with full battery: 120 kms ✓ Number of passengers: 2 ✓ Slope ascent: up to 20% ✓ Power: 15 kw / nominal ✓ Maximum self-limited speed: 60 km/h ✓ Acceleration: from 0 a 50 km/h in 4 seconds ✓ Homologation: as a light four-wheel ✓ Drive: (4 WD) motorcycle (quart) ✓ Integral steering (AWS) ✓ Boot capacity: 300 liters
  • 14.
    technical features key data of the 2 passenger car ✓ the car can move in all directions when ✓ sound system, windscreen wipers folded ✓ interface for an iPhone ✓ driven by a joystick ✓ “urban” communication system (traffic, ✓ no mirrors, but electronic rearview camera parking, charging) ✓ driving information projected on front glass ✓ unbreakable, heated antisteam glass ✓ 15 or 16 inch aluminium rims ✓ turbo boost function ✓ variable trunk concept
  • 15.
    power and safetyfeatures ✓ 4 electro-engines, one at each wheel ✓ two seets of separated battery packs ✓ regenerative breaking ✓ roof integrated solar panel ✓ 2 little ventilators for ain circulation ✓ all glass is laminated glass ✓ disk breaks on all wheels ✓ due to the position of driving, the car does not need to be equipped with airbags ✓ lateral airbags and/or head-airbags available when tests how their necessity
  • 16.
  • 17.
    modular design designed and manufactured following a modular conception of 7 modules 1. WHEELS: the Robo Wheels, incl. motor traction, steering, braking system and suspension 2. GLASS: all glass components, incl. the glass front door 3. the CHASIS and THE SKELETON are produced in aluminium 4. the REAR PART includes the ancillary batteries 5. the INTERIOR is maed using organic plastics 6. the BATTERIES incluincludes the on-board charging system 7. the ELECTRONIC MODULE includes the control electronic as well as the power transmission electronics 4 6 1 3 2 5
  • 24.
    robo-wheels The Robo Wheelsincl. motor traction, steering, braking system and suspension
  • 27.
    production & distribution Going forward there will be 4 different phases to distinguish Prototype Phase: 1st Phase: 2nd Phase: 3rd Phase: Epsilon assembles starting with the First franchisees More Franchisees all over the first 20 first Hiriko owned plants in Europe: the world, staring with prototype units planed in Vitoria Germany, Holland assembling in USA, and England Australia and Brazil etc. 2011 2012 2013 2014 …   module suppliers   module   module suppliers   module suppliers start produce in Basque suppliers produce produce in Basque producing additionally in plant and supply in Basque plant plant and supply to their already existing plants free of charge to and supply to Europeʼs North worldwide Epsilon Vitoria
  • 28.
  • 29.
    1 HIRIKO reinvents the concept of mobility in the urban context HIRIKO upgrades the bike sharing systems with the possibility of fact using trendy, faster, safer, covered, foldable… electric automobiles HIRIKO has an autonmy of 120 km with a limited speed of 50 km/ example hour. Batteries are recharged in 12 minutes
  • 30.
    2 HIRIKO redefines the relationship between user and cars HIRIKO is not just a beautiful car, it is a new mobility system. fact HIRIKO redefines the user’s relationship to metropolitan patterns Prices will change according to the demand. Driving a car could example even put money in your pocket
  • 31.
    3 HIRIKO generates a new source of incomes for the cities HIRIKO cars are an unique opportunity for quality advertising in fact the city centres, complementing existing public transportation system Berlin could limit the use of private cars in the city centre, allowing example HIRIKO cars to be theonly ones to circulate in that area.Paris has already established the legal framework for these operations
  • 32.
    4 radical architecture HIRIKO does not have a central engine and traditional power fact train, but is powered by four in-wheel electric motors. This enables maneuvers like spinning on its own axis (an O-turn example instead of a U-turn), moving sideways into parallel parking spaces, and lane changes while facing straight ahead.
  • 33.
    5 HIRIKO offers a new business opportunity for automotive manufacturers HIRIKO facilitates automotive sector to be prepared for the fact electric revolution. Basque manufacturers will participate in this project to gain new skills Local companies invovled in this project will be better prepared example than international competitors for manufacturing new electric car components
  • 34.
    6 HIRIKO is based in a powerful environment Basque automotive industry produces all components of the fact leading European brands (Mercedes, Volkswagen, Peugeot, Guardian, Michelin, etc) Mercedes Vito takes the name from Vitoria, the capital of the example Basque region
  • 35.
    7 HIRIKO has built a solid structure HIRIKO consortium will alunch three companies: “HIRIKO CARS”, fact “HIRIKO SERVICES” and “HIRIKO INFRAESTRUCTURES” HIRIKO CARS will produce the automobile, HIRIKO SERVICES will franchise the assembilng plants and HIRIKO example INFRAESTRUCTURES will offer engineering services to the cities integrating this mobility concept into their transportation system
  • 36.
    8 HIRIKO creates employment in recession times fact HIRIKO creates employment locally, innovates disruptively the traditional process of car manufacturing Small assembiling plants will be located in the cities implementing example this mobility system
  • 37.
    9 HIRIKO is an emerging reality
  • 38.
  • 39.
    this concept hasbest chances to succeed as it’s a win-win for everyone, furthermore there are already discussions that city centers shall be closed municipalities individuals ✓ Will gain in new revenues as MOD ✓ Will decrease their expenses, when concept designed for profit, with associated • renting a HIRIKO for less than used to advertising campaigns, whilst the original pay for regular renting car investment is marginal • traveling in HIRIKO cheaper than taxi • spending less on using HIRIKO than ✓ Wll increase image and reputtion possesing own car & renting garage etc attracting more inhabitants and tourism. Used to spend lots ofmoney on marketing ✓ Increase their quality of life campaigns polishing city’s image to • Less cars in the street, less traffic, more encourage tourism parking spaces available, etc • no damaging exhaust fumes & noises ✓ Will increase employment with new local • less trouble than maintaining own car assembling plants and local fleet operting • more flexibility where and when to use a companies car, combine with train, etc Both can associate image and personality with new environmental friendly technology.
  • 40.