This is a presentation of Hiriko, Driving Mobility project. The first self folding vehicle designed by MIT-Media lab and manufactured in the Basque area.

2. for intelligent cities

3. rethinking the concept of urban mobility in
the new sustainibility context

5. 80% urban trips are made by one person
50% world population will be in large urban areas
40% use of gasoline in town is to find parking
36% of oil consumption in Spain is the transport

6. promote partners

8. international partners

10. HIRIKO D.M
HIRIKO HIRIKO HIRIKO
CARS INFRASTRUCTURES SERVICES
URBAN MOBILITY
VEHICLE PRODUCTION FRANCHISE MANAGEMENT
INFRASTRUCTURE
Car Manufacturer Creates solid infraestructure Adm. Franchise concept
plans, organizes and implementation and administration central marketing and
coordinates the fabrication of of the electric charging systems communication manages the
the car urban parking zones, etc frachise assembler companies

11. technology challenges

12. a new urban mobility
concept
a new production and
a new urban concept car
distribution model

13. technical description
key data of the 2 passenger car
✓ Loading time: from 20% to 100% in 15
✓ Dimensions: 2.5 x 1.6 x 1.5 m and minutes (for a fast charge)
1.5 x 1.6 x 1.9 m, meters folded awy ✓ Reach with full battery: 120 kms
✓ Number of passengers: 2 ✓ Slope ascent: up to 20%
✓ Power: 15 kw / nominal ✓ Maximum self-limited speed: 60 km/h
✓ Acceleration: from 0 a 50 km/h in 4 seconds ✓ Homologation: as a light four-wheel
✓ Drive: (4 WD) motorcycle (quart)
✓ Integral steering (AWS) ✓ Boot capacity: 300 liters

14. technical features
key data of the 2 passenger car
✓ the car can move in all directions when ✓ sound system, windscreen wipers
folded ✓ interface for an iPhone
✓ driven by a joystick ✓ “urban” communication system (traffic,
✓ no mirrors, but electronic rearview camera parking, charging)
✓ driving information projected on front glass ✓ unbreakable, heated antisteam glass
✓ 15 or 16 inch aluminium rims ✓ turbo boost function
✓ variable trunk concept

15. power and safety features
✓ 4 electro-engines, one at each wheel
✓ two seets of separated battery packs
✓ regenerative breaking
✓ roof integrated solar panel
✓ 2 little ventilators for ain circulation
✓ all glass is laminated glass
✓ disk breaks on all wheels
✓ due to the position of driving, the car
does not need to be equipped with
airbags
✓ lateral airbags and/or head-airbags
available when tests how their necessity

16. members of HIRIKO CARS

17. modular design
designed and manufactured following a modular conception of 7 modules
1. WHEELS: the Robo Wheels, incl. motor traction, steering, braking system and suspension
2. GLASS: all glass components, incl. the glass front door
3. the CHASIS and THE SKELETON are produced in aluminium
4. the REAR PART includes the ancillary batteries
5. the INTERIOR is maed using organic plastics
6. the BATTERIES incluincludes the on-board charging system
7. the ELECTRONIC MODULE includes the control electronic as well as the power transmission electronics
4 6
1
3
2
5

24. robo-wheels
The Robo Wheels incl.
motor traction, steering,
braking system and
suspension

27. production & distribution
Going forward there will be 4 different phases to distinguish
Prototype Phase:
1st Phase:
2nd Phase:
3rd Phase:
Epsilon assembles starting with the First franchisees More Franchisees all over
the first 20 first Hiriko owned plants in Europe: the world, staring with
prototype units
planed in Vitoria
Germany, Holland assembling in USA,
and England
Australia and Brazil etc.
2011
2012
2013
2014 …
module suppliers module module suppliers module suppliers start
produce in Basque suppliers produce produce in Basque producing additionally in
plant and supply in Basque plant plant and supply to their already existing plants
free of charge to and supply to Europeʼs North
worldwide
Epsilon
Vitoria

28. developing the future

29. 1 HIRIKO reinvents the concept of
mobility in the urban context
HIRIKO upgrades the bike sharing systems with the possibility of
fact using trendy, faster, safer, covered, foldable… electric automobiles
HIRIKO has an autonmy of 120 km with a limited speed of 50 km/
example hour. Batteries are recharged in 12 minutes

30. 2 HIRIKO redefines the relationship
between user and cars
HIRIKO is not just a beautiful car, it is a new mobility system.
fact HIRIKO redefines the user’s relationship to metropolitan patterns
Prices will change according to the demand. Driving a car could
example even put money in your pocket

31. 3 HIRIKO generates a new source of
incomes for the cities
HIRIKO cars are an unique opportunity for quality advertising in
fact the city centres, complementing existing public transportation
system
Berlin could limit the use of private cars in the city centre, allowing
example HIRIKO cars to be theonly ones to circulate in that area.Paris has
already established the legal framework for these operations

32. 4 radical architecture
HIRIKO does not have a central engine and traditional power
fact train, but is powered by four in-wheel electric motors.
This enables maneuvers like spinning on its own axis (an O-turn
example instead of a U-turn), moving sideways into parallel parking
spaces, and lane changes while facing straight ahead.

33. 5 HIRIKO offers a new business opportunity
for automotive manufacturers
HIRIKO facilitates automotive sector to be prepared for the
fact electric revolution. Basque manufacturers will participate in this
project to gain new skills
Local companies invovled in this project will be better prepared
example than international competitors for manufacturing new electric car
components

34. 6 HIRIKO is based in a powerful
environment
Basque automotive industry produces all components of the
fact leading European brands (Mercedes, Volkswagen, Peugeot,
Guardian, Michelin, etc)
Mercedes Vito takes the name from Vitoria, the capital of the
example Basque region

35. 7 HIRIKO has built a solid structure
HIRIKO consortium will alunch three companies: “HIRIKO CARS”,
fact “HIRIKO SERVICES” and “HIRIKO INFRAESTRUCTURES”
HIRIKO CARS will produce the automobile, HIRIKO SERVICES
will franchise the assembilng plants and HIRIKO
example INFRAESTRUCTURES will offer engineering services to the cities
integrating this mobility concept into their transportation system

36. 8 HIRIKO creates employment in
recession times
fact HIRIKO creates employment locally, innovates disruptively the
traditional process of car manufacturing
Small assembiling plants will be located in the cities implementing
example this mobility system

37. 9 HIRIKO is an emerging reality

38. conclusion:
Why this concept will work?

39. this concept has best chances to succeed as it’s a win-win for everyone,
furthermore there are already discussions that city centers shall be closed
municipalities individuals
✓ Will gain in new revenues as MOD ✓ Will decrease their expenses, when
concept designed for profit, with associated • renting a HIRIKO for less than used to
advertising campaigns, whilst the original pay for regular renting car
investment is marginal • traveling in HIRIKO cheaper than taxi
• spending less on using HIRIKO than
✓ Wll increase image and reputtion possesing own car & renting garage etc
attracting more inhabitants and tourism.
Used to spend lots ofmoney on marketing ✓ Increase their quality of life
campaigns polishing city’s image to • Less cars in the street, less traffic, more
encourage tourism parking spaces available, etc
• no damaging exhaust fumes & noises
✓ Will increase employment with new local • less trouble than maintaining own car
assembling plants and local fleet operting • more flexibility where and when to use a
companies car, combine with train, etc
Both can associate image and personality with new environmental friendly technology.

40. electric car
new cities citizen

42. www.hiriko.com
all images by William Lark Jr. Smartcities MIT