1. Latest Altitude release powers
new iPark brand
http://www.iparkliverpool.com
Inventive IT has launched a new version of their Altitude system for airport car park management and distribution.
The newest version of the software includes a large number of enhancements including the addition of a flexible
content management system (CMS).
The CMS enables airports to create full featured websites alongside standard booking journey pages in order to
better advertise and sell their products. This flexibility has allowed Peel Airports to create a website specifically to
sell their new iPark products.
The new site enables the airport to merchandise their products to compete directly with their offsite competition.
Nik Southworth, COO at Inventive IT comments:
‘The creation of white label booking pages has
been around for quite a while. Our new
functionality builds on this, enabling airports to
quickly and easily create new online brands to
compete directly with off airport parking
providers.‘
Peel Airports have utilised this new functionality
to deliver their iPark branded website. Inventory
and pricing across both the airport’s own brand
and iPark can be managed centrally through the
Altitude pre booking system.
Combining new brand websites with our
competitor price collection service gives our
clients the tools they need to really compete
with offsite parking providers.’
From within the administration section of the Altitude system administrators can define all of the information
needed to create a full website. This includes the creation of HTML and Javascript content, custom stylesheets
to modify the look and feel of the website, and meta data such as tracking codes and keywords used for search
engine optimisation. Inventive IT designed this system drawing from a vast knowledge experience in website
development and are confident that the system can be used to deliver implemented a system that can scale to
handle very large scale web applications.
In addition to this content management system the Altitude booking journey has been fully redesigned for a
more modern overall look and feel.
‘We’ve been involved in travel e-commerce for over 10 years and there are many lessons we’ve learned from the
tour operating and hotel industries. We’re now applying these ideas to airport parking and it’s really helping to
maximise the return our customers are seeing from their pre booking websites’ - John Charnock, CEO
The powerful multi channel management solution within the Altitude system allows Peel Airports to sell both
the iPark products and standard on site products via iParkLiverpool.com with a minimum of effort and with no
duplication of pricing maintenance and administration.