At Big Design 2015, Learn how Knowbility built its local web accessibility hackathon into the global OpenAIR competition and how you can take the challenge! Watch the evolution of everyday coders and designers into superheroes of the web. Witness their thrilling transformation as they gain accessibility powers and put them to work for the good of the Open Web and nonprofit groups around the world.

1. WebAccessibility isGreat
Responsibility
Web design is great power

2. Great to be at Big Design 2015
Sharron Rush
Executive Director
Knowbility.org
Co-author, with Dr. John Slatin of Maximum Accessibility
Jessica Looney
Community Programs Director
Knowbility.org

3. more than 25 years ago…

4. the transcendence of limitations…

5. …became an imperative.

6. the web was designed to remove barriers
the web was designed to remove barriers

7. Accessible
People with disabilities
…can acquire the same information
…participate in the same activities
…actively produce as well as consume content

8. Start with peoplePut people first when thinking about digital accessibility

10. design meets disability
…from eyeglasses

11. to the iPhone

12. Whatever your role
Managing web projects
Developing, coding, programming
Designing graphics or interactions
Writing content
Evaluating conformance to standards
Advocating for open web
…you have power *and* responsibility

13. Four Principles of accessible content
Perceivable, operable, understandable and robust.Cartoon shows four colorful characters. First is a man with dark glasses saying “I can perceive it.” Next
a fellow with one arm in a sling who says “I can use it,” then a woman with a lightbulb over her head saying “I can grasp it,” and finally a woman holding a
smart phone saying “I can access it.”

14. WAI http://www.w3.org/WAI/
• Screen shot of the home page of the Web Accessibility Initiative of the W3C. Side
menu helps users explore resources, central page content announces new projects.

15. Build a team
• Accessibility is not a solo act

16. Image of 9-year old girl in home-made super hero costume, arms crossed, goggles on,
looking determined!Empower
champions

17. Accessibility
Elevator PitchCartoon shows two men in an office kitchen holding coffee cups. One says “I’ve got an elevator pitch, an escalator pitch and just to be safe, a stairway pitch”
For example:
• Civil rights require that people with disabilities have equal access to
public accommodation.
• Justice Department has ruled that the Internet is public accommodation
• Accessible content more flexible and more cost-effective
• …etc

18. OpenAIR helps keep the web accessible

19. Fun, friendly competition benefits all
• Teams learn accessibility in fun
context
• Global scope
• Training is part of contest prep
• Mentors assigned to each team
• Prizes!
• www.air-rallies.org

20. Engage with us and support Knowbility…
• Social Media campaign
• Tweet daily until September 23
• Examples:
Help meet tech access needs of kids and adults with disabilities. $50K if we all
vote each day @knowbility #UpgradeYourWorldUSA #Vote #a11y
I vote for @Knowbility to #UpgradeYourWorldUSA #Vote
• Or vote on Facebook (scroll to bottom)
http://tinyurl.com/upgradeworld

21. Thanks!
Working together, we can make and
keep an OpenWeb, accessible to all!
www.knowbility.org
@knowbility