Website visitors need clear directions, map out your buyers personas and build your marketing assets.

1. 3 pro marketing tips that
Cannes 2015 taught us

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Cannes this year…

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Stay relevant and fresh
• The inclusion of the Glass Lions award which
recognized work that addressed issues of gender
inequality or prejudice
• Equality campaign has witnessed a global traction
like never before
• The focus at the festival this year was on diversity
and the role of women
• A lot of banter was on the importance of bringing
equality to the teams behind the creative – both
on the brand and agency side in order to better
reflect reality and therefore come up with
winning campaigns

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Shrewd strategy matters
• Marketing platforms and amount of ad
technology available to marketers is rapidly
growing
• Snapchat took Cannes 2015 by storm for
advertising
• Vine, Snapchat and Periscope might look like they
offer a wealth of possibilities to marketers but
they will only be useful if they fit in with a brand’s
strategy and wider message
• Be shrewd and be decisive

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Everything is integrated and marketing is no
longer an island unto itself
• Brands want their marketing to be more
integrated
• Marketing disciplines are more specialized and
brands needed agencies to help with content,
digital, mobile and social they built up layers
of complexity

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What is the current trend?
• The trend is to go the opposite way
altogether
• Aston Martin announced a deal with WPP that
will see the agency create a multi-disciplinary
team for the car marque to work on
integrated global campaigns
• Brands can no longer separate out different
platforms
• The key lies in spreading out and integrating

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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

8. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
Thank You