Kiva A. Harris
JOURNEY TO MASTERY
MAY 2014 – APRIL 2015
Course Goal: To learn the definition of mastery and what it takes to become a
master in Entertainment Business.
Familiarize myself with academics tools and resources that Full Sail offers and take
advantage of the resources to help me with my journey
Read Robert Greene’s book, “Mastery” to get a better understand of traits that can
help me become a master in my field.
Shadow a mentor or leader in my field to learn how decisions are made when finding
MAY 2014: MASTERY - PERSONAL
DEVELOPMENT AND LEADERSHIP
Course Goal: To learn the qualities that are necessary to become an executive
leader in the entertainment industry.
Join the Executive Leadership Team at Full Sail to network with others who have the
same interest and to get extra support.
Join Entertainment Networking Society at Full Sail to learn about others in the
organization and enhance my skills while taking the course.
Read Executive Leadership Development in U.S. Health Systems article by Ann Scheck
McAlearney (Journal of Healthcare Management. May/Jun2010, Vol. 55 Issue 3, p206-
222. 17p.) from the Full Sail database to learn more about executive leadership in
general and not just within my field.
JUNE 2014: EXECUTIVE LEADERSHIP
Course Goal: To learn the principles of project management as well as managing
conflict and variety of personalities.
Learn to identify team member’s strengths and weaknesses and how to bring the best
out of each member on the team.
Act in different mock situations dealing with conflicts and what could happen within a
Read Project Management Supports (Requisitely) Holistic: Socially Responsible Action
in Business Systems article by Igor Vrecko and Sonja Sibila Lebe from the Full Sail
library to learn how to take a socially responsible action in my field.
JULY 2014: PROJECT AND TEAM
Course Goal: To implement brand development strategies and to develop my own
brand identity and create tools for the entertainment business industry.
Join Full Sail’s Student Branding Society to network with others
Read The Rise of Storytelling as the New Marketing article by Joe Pulizzi (Publishing
Research Quarterly. Jun2012, Vol. 28 Issue 2, p116-123. 8p. 2 ) from the Full Sail
database to get a better understanding on how business storytelling has emerged in
Watch You.com: How to Create a Powerful Personal Brand from
https://www.youtube.com/watch?v=S3UDzb65EdU to get tips and tricks on how I can
harness the power of the Internet to create a memorable personal brand.
AUGUST 2014: BUSINESS STORYTELLING
AND BRAND DEVELOPMENT
Course Goal: To learn how to make proper financial decisions and apply them to help
prevent issues that are faced in the entertainment industry.
Watch; Business Finance- An Overview from
https://www.youtube.com/watch?v=pLuNpzvrDw8 to not only learn, but visualize the
concepts of business finance, financial management, objectives of Financial
management, role of financial management in an enterprise and its importance.
Role play different situations that could happen leading me to make the right financial
Read INSIDE THE BUSINESS MIND OF Russell Simmons article by Jean Williams from
the Full Sail database to learn how a well known leader in the entertainment industry
makes decisions dealing with business finance.
SEPTEMBER 2014: ENTERTAINMENT
Course Goal: To learn the skills to become a stronger negotiator and deal maker in
the entertainment industry.
Role play with team members to sharpen up deal-making skills, and critiquing one
Shadow a business leader in deal-making and negotiating to learn more techniques
and hands on experience.
Read In Deal-Making, Keep People in Mind news article by Carol Hymowitz from Wall
Street Journal - Eastern Edition. 5/12/2008, Vol. 251 Issue 111, pB2. 0p. 1 Cartoon or
Caricature from Full Sail’s library to become more knowledgeable on deal making and
what important key notes to keep in mind.
OCTOBER 2014: NEGOTIATION AND DEAL-
Course Goal: To learn how to use the proper tools and strategies to help resolve
management issues and scenarios.
Watch Artist Management - Artist Managers Role retrieved from
https://www.youtube.com/watch?v=oKTmYPVtU0U to learn the role from an actual
Make notes and write out a plan on what could possibly make me become a successful
Read PHONOMICROSURGERY IN SINGERS AND PERFORMING ARTISTS: TREATMENT
OUTCOMES, MANAGEMENT THEORIES, AND FUTURE DIRECTIONS article from Annals of
Otology, Rhinology & Laryngology. Dec2002 Part 2 of 2, Vol. 111, p21. 20p from the
Full Sail library to get a better understanding of artist management and outcomes.
NOVEMBER 2014: PRODUCT AND ARTIST
Course Goal: To learn how the role of entertainment law has played in the
industry’s evolution and apply it to becoming a leader in the industry.
Join the Pre-Law Society at Full Sail and network with others about entertainment
Watch Entertainment Law: How to Option Life Rights retrieved from
https://www.youtube.com/watch?v=Q3_LZBq9lfo to learn more first hand from an
actual entertainment lawyer.
Read ENTERTAINMENT LAW: AN ANALYSIS OF JUDICIAL DECISION-MAKING IN CASES
WHERE A CELEBRITY'S PUBLICITY RIGHT IS IN CONFLICT WITH A USER'S FIRST
AMENDMENT RIGHT academic journal By: Wanat, Daniel E. Albany Law Review. 2003,
Vol. 67 Issue 1, p251-277. 27p from Full Sail’s library database.
DECEMBER 2014: ADVANCE
Course Goal: To learn about issues that are currently affecting media
publishing and distribution and possibly learning strategies to protect future
Reach out to people on social media to discuss related issues to get the opinions
Review an actual business plan from a company to see how distribution models
develop a publishing and distribution plan for their business.
Watch A Beginner's Guide to the World of Self-Publishing retrieved from
https://www.youtube.com/watch?v=UfwY2rI8qAc from Full Sail to to successfully
self-publish my own work, and how to do it without getting lost in the sea of all of
the other content that's out there.
JANUARY 2015: ENTERTAINMENT MEDIA
PUBLISHING AND DISTRIBUTION
Course Goal: To learn and understand the techniques to create a digital marketing
plan and apply my skills to my industry field.
Watch Digital Marketing Bootcamp: Especially for Artists and Musicians Last updated
at Apr 07, 2014, 02:16PM EDT by Liz George (Admin) from Full Sail
Read DIGITAL NEWSPAPERS EXPLORE MARKETING ON THE INTERNET by Palmer,
Jonathan W. and Eriksen, Lars Bo from the Full Sail library.
Volunteer to do hands on Digital Marketing work for small companies in the
FEBRUARY 2015: DIGITAL MARKETING
Course Goal: To incorporate the business skills that were
developed over the course study into research for my own
Overview all previous courses to prepare for the final project.
Read Using Business Plan Development as a Capstone Project for MPH
Programs in Canada: Validation Through the Student Perspective
academic journal from Full Sail’s library database to get an actual
student's perspective on a business plan development.
Watch Business Plan : Examples and Best Practices of Business Plan
Writing retrieved from https://www.youtube.com/watch?v=RoytcBiOpDI
to obtain examples of some of the best practices of business plan
MARCH 2015: BUSINESS PLAN
Course Goal: To develop a business plan and be able to use all the skills and
techniques that I’ve learned to successfully present my final project.
Put forth even more time and effort than ever before to unsure that my final project is
Frequently check in and ask my professors questions to make sure my business plan is
on the right track.
Watch an example of an actual business plan; Business Plan Proposal PowerPoint
Template retrieved from https://www.youtube.com/watch?v=X4HRKI0yOf0 to get an
idea of a business plan presentation.
APRIL 2015: FINAL PROJECT: BUSINESS
Knowledgeable about managing talent
Sense of Humor
Excited about my success
Not afraid to critique me
Networks well with others
Has connects within the industry
CHARACTERISTICS OF A MENTOR
Glenn Walker: (407) 920-6352www.linkedin.com/pub/glenn-walker/19/796/76a
Dr. Ray Isaac Caputo: (315)491-3796 email@example.com
Erik Niewiarowski: (312)222-4816| firstname.lastname@example.org
Jim Brosemer: www.linkedin.com/pub/jim-brosemer/5/173/9bb
Mike Love: www.linkedin.com/in/djmikelove
Marc Dixon: www.linkedin.com/pub/marc-"nailz"-dixon/12/ba2/539
Yandy Smith: email@example.com
MENTORS IN MY FIELD
During my 12 month mastery journey, I plan to become extremely
active within the Full Sail community. I think by joining different
organizations and clubs within the community, it will allow me to
network more with others, become apart of something that I have
great interest in and gain friends, contacts and possibly mentors.
The following clubs/organizations are some of which I recently
joined or planning on joining during my 12 month mastery journey..
Entertainment Networking Society (joined)
Social Media Club (joined)
Black Student Union (joined)
DJ/MC Entertainment (joined)
The C.E.O. Society
Student Branding Society
FULL SAIL UNIVERSITY COMMUNITY
I plan to expand my PLN (Personal Learning Network) by being
active on all social and blogging sites such as linkedin, diigo,
and feedly. I believe that it is extremely important to stay active
and keep myself knowledgeable on what’s going on in the
entertainment industry. I will constantly check all accounts and
find new blogs, stories, and news in the industry and network
with others who also share the same interest as myself. I find
these three sites very helpful to me while in my mastery journey
and I will use them to my full advantage.
EXPANDING MY PERSONAL LEARNING
MY MASTERY JOURNEY
During my mastery journey, I want to learn all the skills
that will make me marketable in the entertainment
business. I want to become a well-known radio personality
and possibly manage talent.
I am eager to learn the skills that will prepare me for
the entertainment business and I am looking forward
to my mastery journey. I will stay committed,
dependable and strive for the best in each course as
they helps me get closer to my dreams.
Greene, Robert. Mastery. Penguin Books, 11/2012.
All course materials
Go To Session 4
Full Sail Library Tutorials
Full Sail University: http://www.fullsail.edu/degrees/online/entertainment -business-
Full Sail Online Library Database ( EBSCOhost )