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Chris' Mastery Journal Timeline

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An educational assignment about Mastering the art of the Entertainment Business

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Chris' Mastery Journal Timeline

  1. 1. Mastery Journey Timeline By Chris Donnell
  2. 2. Mastery Journey Timeline v Business Plan v Business Plan Development v Digital Marketing v Entertainment Media Publishing and Distribution v Advanced Entertainment Law v Product and Artist Management v Negotiation and Deal-Making v Entertainment Business Finance v Business Storytelling and Brand Development v Project and Team Management v Executive Leadership v Mastery
  3. 3. Goals & Tactics
  4. 4. Gain a better understanding of the media-tech v Watch YouTube Clips about Marissa Mayer: v http://youtu.be/TLbUqKr1Zuk v http://youtu.be/SilwG6vMARI v http://youtu.be/E8-PM7D7cEk v Research Paul Graham, mentioned in Robert Greene’s book Mastery v http://youtu.be/nrWavoJsEks v http://youtu.be/syoqjYLDs48 v http://paulgraham.com/articles.html v https://twitter.com/paulg v http://www.nytimes.com/2013/05/05/magazine/y-combinator-silicon-valleys-start-up-machine.html? pagewanted=all&_r=0 v http://www.fastcompany.com/3002810/aha-moments-made-paul-grahams-y-combinator-possible v http://www.inc.com/welcome.html?destination=http://www.inc.com/magazine/20090601/the-start-up-guru-y-combinators- paul-graham.html v http://www.ycombinator.com/ v RAYMOND, C. (2014). MOVERS & MAKERS. Popular Mechanics, 191(3), 54-61. v http://search.ebscohost.com.oclc.fullsail.edu:81/login.aspx? direct=true&db=a9h&AN=95633220&site=ehost-live v Learn the basics of Entrepreneurship v http://www.lynda.com/Business-Business-Skills-tutorials/Exploring-entrepreneurship-fundamentals/ 95896/102184-4.html industry and its masters Mastery
  5. 5. Learn lessons that will help guide decision making while running my company Executive Leadership v Read: “Are you a good Boss or a great one” v http://hbr.org/2011/01/are-you-a-good-boss-or-a-great-one/ ar/1 v Watch “Making Decisions”: v http://www.lynda.com/Business-Business-Skills-tutorials/ Making-Decisions/144201-2.html v Read “Management Tip of the Day” v http://www.harvardbusiness.org/management-tip-day-hbrorg
  6. 6. Attain project management skills v Read: “Conflict Management” v http://search.ebscohost.com.oclc.fullsail.edu:81/ login.aspx? direct=true&db=a9h&AN=77326796&site=ehost-live v Watch “Managing Teams”: v http://www.lynda.com/Business-Business-Skills-tutorials/ Managing-Teams/117531-2.html? org=fullsail.edu v Investigate Project Management Institute v http://www.pmi.org/About-Us/About-Us-What-is- Project-Management.aspx Project & Team Management
  7. 7. Become a better Story Teller Business Storytelling and Brand Development v Practice writing a story v http://www.greatnorthelectric.com/blog/2014/8/2/ how-to-craft-a-narrative-arc v Watch “Andrew Stanton: The clues to a great story”: v https://www.ted.com/playlists/62/ how_to_tell_a_story v Watch “Story check (Hooking your reader)” v http://www.lynda.com/Business-Business-Skills-tutorials/ Story-check-Hooking-your-reader/ 89962/121788-4.html v Tell at least 3 stories both verbally and written.
  8. 8. Understand how to read an annual report and daily CEO financial reports Entertainment Business Finance v Read annual reports from Disney, Yahoo, AOL, Facebook, and Google. v Watch “Financial Literacy: Reading Financial Reports with Rudolph Rosenberg”: v http://www.lynda.com/Business-Finance-tutorials/ Financial-Literacy-Reading-Financial-Reports/ 135826-2.html v Read “How to read a 10-K like Warren Buffett” v http://www.cnbc.com/id/101360337#.
  9. 9. Learn industry best practices for deals and negotiation Negotiation and Deal- Making v Read: Negotiating tips v http://www.pon.harvard.edu/daily/business-negotiations/ dealmaking-and-business-negotiations-6- tips-for-novice-hagglers/ v http://www.entrepreneur.com/article/226009 v http://www.entrepreneur.com/article/203168 v Watch “Negotiation Fundamentals with Lisa Gates”: v http://www.lynda.com/Business-Business-Skills-tutorials/ Negotiation-Fundamentals/101504-2.html v Find someone to negotiate with (or at least practice)
  10. 10. Enhance product management skills Product and Artist Management v Watch “Lean Product Management” by Google Ventures v https://www.youtube.com/watch?v=mIBccpqUcgY v Watch “Managing digital products”: v http://www.lynda.com/WordPress-tutorials/Managing-digital- products/122464/134049-4.html v Interview Tommy Cannon about Product Management
  11. 11. Learn more about digital rights law as well as industry standard contract points v Read: “Entertainment, Art & Sports Law” by Cassandra Willard v http://search.ebscohost.com.oclc.fullsail.edu:81/login.aspx? direct=true&db=a9h&AN=87855193&site=ehost-live v Watch “Making Decisions”: v http://www.lynda.com/Business-Business-Skills-tutorials/ Exceptions-rights-publicity-law/165636/168744-4.html v Review these websites: v http://www.americanbar.org/groups/ entertainment_sports.html v http://www.law.georgetown.edu/library/research/guides/ entertainmentlaw.cfm Advanced Entertainment Law
  12. 12. Fully understand the basic principals to publish media properties Entertainment Media Publishing & Distribution v Read: “Plunkett's entertainment & media industry almanac. 2014” v http://fullsail.bywatersolutions.com/cgi-bin/koha/ opac-detail.pl?biblionumber=12763 v Watch “Digital Publishing Fundamentals”: v http://www.lynda.com/Digital-Publishing-tutorials/ Digital-Publishing-Fundamentals/100904-2.html v Develop a Publishing & Distribution strategy
  13. 13. Enhance Digital Marketing Skills v Research and Review current industry trends. v Digital marketing is an ever-changing industry, therefore reading the most-up-to-date sources are best. v Watch “Content Marketing Fundamentals with C.C. Chapman”: v http://www.lynda.com/Business-Business-Skills-tutorials/ Content-Marketing-Fundamentals/ 135355-2.html v Develop a Digital marketing plan v http://www.lynda.com/Business-Online-Marketing-tutorials/ Building-Integrated-Online-Marketing-Plan/ 126059-2.html Digital Marketing
  14. 14. Develop an executable Business Plan Business Plan Development v Use the following sources to develop a business plan v http://www.harvardbusiness.org/white-papers-and-articles? page=2 v http://www.prweb.com/releases/2013/1/prweb10275905.htm v http://www.entrepreneur.com/article/233451 v http://www.sba.gov/writing-business-plan v http://www.bcorporation.net/what-are-b-corps v Watch “Writing a Business Plan”: v http://www.lynda.com/Business-Business-Skills-tutorials/ Writing-business-plan/162455/186713-4.html v Write a complete Business plan and begin exectuting
  15. 15. Pitch Business Idea to investors Business Plan v Perfect My Pitch v https://www.youtube.com/watch?v=bB6mVbtOvGE v https://www.youtube.com/watch?v=WzgNAN3dW-I v https://www.youtube.com/watch?v=0rVpAKziQJA v http://www.lynda.com/Presentations-tutorials/pitching-projects- and-products-to-executives/73563-2.html v Identify 3 Investors and set up a meeting with at least one. v Pitch to at least one investor (outside of class)
  16. 16. Clubs & Industry Involvement v iSummit Conference v Young Nonprofit Professionals Association v Downtown Credo v Full Sail Pitch v Full Sail Entertainment Business Network Club v Silicon Orange v Internship with Daily Buzz
  17. 17. Mentor Characteristics
  18. 18. Responsive Challenging Mentor Characteristics Creditable Knowledgeable
  19. 19. Leaders to Interview
  20. 20. John Doer Venture Capitalist & Partner– Klein Perkins Caufield Byers Contact Information: johnd@kpcb.com Image credit: Twitter.com
  21. 21. Joshua Davidson Founder Chop Dawg Studios – Startup Advisor Contact Information: @dasjoshua Image credit: Twitter.com
  22. 22. Matt Huggins General Counsel – Google Channel Intelligence Group Contact Information: @matthuggins www.linkedin.com/in/matthuggins Image credit: Twitter.com
  23. 23. Tom Cannon CMO – Cleantheworld.org Contact Information: @Tommy_Cannon Image credit: Twitter.com
  24. 24. Jonathan Fields Founder –Good Life Project Contact Information: jhnathan@jonathanfields.com Image credit: Goodlifeproject.com
  25. 25. C.C. Chapman Content Strategist Contact Information: cc.chapman@gmail.com Image credit: Twitter.com
  26. 26. References v http://www.goodlifeproject.com/about/ v http://www.jonathanfields.com/contact/ v http://www.kpcb.com/partner/john-doerr v http://www.cc-chapman.com/contact/ v www.Twitter.com v www.fullsail.edu v http://hbr.org/2011/01/are-you-a-good-boss-or-a- great-one/ar/1 *all other references cited in text.

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