The document discusses font selection for different elements of a magazine masthead and layout. It considers several fonts for the masthead name "OMGPOP", ultimately selecting "Valentine" as it is bold to attract attention but simple enough not to put off readers, and has a feminine quality fitting the target audience. It also chooses font "Adobe Heiti STD R" for the main sell line to grab attention while not detracting from the masthead. "Script MT Bold" is selected for the editor's letter to appear handwritten and create personal connection with readers.

1. Font analysis
For my masthead, I need a font that stands out, and
immediately attracts the attention of the audience and draws
them to the masthead which is ‘OMGPOP’. The first font I
looked at using is ‘Aardvark café’. This font adds swirls and
curvy lines to it, which would appeal to the young reader, and
reflects the fun genre of pop itself.
OMGPOP  Aardvark café.
However, I decided that this was not the right font for my
magazine, as when looking at the way it rights ‘OMGPOP’ it
doesn’t’ look very feminine, and may put my target audience
off. I then looked at using ‘Goudy stout’. This font is good as the
letters are bold and would attract the attention of the audience,
but the font itself would not look right on my magazine.
OMGPOP  Goudy Stout.
I then found ‘Valentine’; this font is the one I will use for my
masthead as it is bold so it will attract the audience, and it’s
simple so they won’t be put off of reading the magazine. The
font is feminine, and would appeal to the young audience, and
fans of the pop genre. I will then add a heart to the last ‘P’, to
reflect the genre, the target audience and the brand identity of
the magazine. This will also be smaller, in the top right hand
corner of every page. I will also use this font for writing ‘Inside
this issue!’ on the top of the contents page.
OMGPOP

2. The font for my main sell-line has to be attention grabbing, but
can’t draw the attention away from the masthead. For my main
sell line, I decided to use ‘Adobe Heiti STD R’, as it is bold and
will attract the attention of the audience, whilst showing the
importance of it without taking the attention away from the
masthead.
EXCLUSIVE! INTERVIEW WITH
HANNAH VICKERS! “My parents were
really shocked…”
For the editor’s letter on the contents page, I will use the Script
MT Bold’ font so it looks hand written: ‘Dear girls… ’ I
decided to use this font to show direct address with the
audience, and make I feel like it has been personally written for
that reader.