Corporate Overview June 2009

ConsumerBase ConsumerBase LLC 1007 Church Street, Suite 510 Evanston, IL 60201 Phone: (847) 866-9600 www.consumerbase.com June 2009 J.J. Moore Senior Account Executive [email_address]

ConsumerBase Overview The Best Results from Behavioral Data ConsumerBase is the leading source of online/offline behavioral data, database services and interactive solutions. We enable our clients to drive and increase revenue through customer acquisition, retention, and research. Headquarters: Evanston, IL Satellite Offices: Cape Coral, FL Sterling, VA

Data Collection: Source of Data Data Originates From Proprietary ConsumerBase or Trusted Partner Websites All sites are audited for proper opt-in and privacy policies

Data Collection: Hygiene and Validation Thorough Process for Data Hygiene and Validation Database mailed monthly to reconfirm deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object]

Compliance and Privacy ,[object Object],[object Object],[object Object],[object Object],Consumer Privacy Comes First

Responder Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Responder Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Multi-Channel List Rental Boosting list performance with responder data Reaching the right customers with highly targeted multi-channel campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Append Overview Building Multi-Channel Databases With Confirmed Email Addresses ,[object Object],[object Object],[object Object],[object Object],[object Object],Average Match Rates: Consumer File: 15% - 25% B2B File: 10% - 25%

Related Services: Data Append & Hygiene ,[object Object],[object Object],[object Object],[object Object],[object Object],Expanding Online/Offline Reach and Improving Targeting NCOA prior to Email Appends increases match rates by 5%

Append and Hygiene Process ,[object Object],[object Object],[object Object],[object Object],[object Object],Backed by Email Append Guarantee Program Dear Valued Customer, Welcome to our email program! You are now among a select group of customers who receive emails packed with product news, information and offers. Our hope is that you will enjoy this email program and take advantage of its offerings. If, however, you do not wish to receive emails from us, click here . Keep in mind that you can unsubscribe at any time in the future as well. Thanks, Your Friends at ______ For more information on ______ please visit www.________.com Company | Address | City, State Zip Sample Language: Welcome Letter Append and Hygiene Process

Modeling and Profiling Learn more about existing clients to better locate prospects Order prospecting lists that match the characteristics of best customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Delivery & Creative Review Improve email performance with attention to data hygiene, creative design and ISP relationships Leveraging technology, experience and relationships to get results ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital Agency

Search Engine Marketing: Pay Per Click Program Comprehensive turn-key solution maximizes ROI of PPC program Understanding the art and science of SEM to get the most out of marketing budgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Focus in Search We negotiate and purchase search words for our clients on any/all of the Horizontals/Verticals that meet their marketing needs. While Tier 1 search engines continue to proliferate and serve the needs of many consumers, the business vertical stands alone in serving the unique needs of business professionals. Search Engine Marketing Landscape Tier 1 Horizontal Tier 2 Horizontal Consumer Local Business Vertical Business Sub-Vertical

Ad Buying Focus ConsumerBase places media buys for both branding and direct response campaigns. We track and report all of the clicks and conversions so that we can fully optimize impressions. Throughout the campaign, we communicate our findings so that clients are fully aware of the margin of success. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Portals Social Networks Custom Channels Ad Networks Niche Sites The above are but a sample of the sites ConsumerBase can purchase. We can work with any publisher or vendor. Built specifically for client needs Media Buying: Ad Networks

Case Study: International Bank Improves CPA by 66% ,[object Object],[object Object],[object Object],[object Object],[object Object],Email Append-and-Deploy Program Results in Improved CPA for Major Credit Card Issuer Email results in improved CPA and faster conversions

Case Study: Insurance Company Lowers Cost to Send Newsletters by 20% ,[object Object],[object Object],[object Object],[object Object],[object Object],Emails added to Database; saves money to delivery newsletters Email results in improved online loyalty

Competitive Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pioneering Process to Capture Online Behavioral Data for Multi-Channel Use Best results from behavioral data

Corporate Overview June 2009

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