Case Study o Kabab jees helpful for MBA students

1. Contents
• Introduction
• SLEPT Analysis
• Five Forces Model
• SWOT Analysis
• BCG Matrix
• Segmentation
• 7 P’s
• Positioning
• Verdict

2. Introduction
• Kababjees has been into business since the
month of March, 2015
• They opened up as a premium BBQ facility where
diners can enjoy a great variety of food.
• They certainly make the best BBQ available in
Karachi.
• They have an attracting dinning environment and
top most they are having 7 branches offering
the same 4 star cuisine services.

3. • Kababjees has a strong enlarged menu and BBQ
being as their specialty.
• Their customer service and hospitality is of
top notch category.
• This food chain business uses small but
effective marketing strategies that is
capturing their target market.

4. SLEPT Analysis
Political
Unstable political system effects the business by a ton
Legal
Registration with the Food & Nutrition Department
Technological
Advance wireless connectivity for surveillance and communications
as well as the official website
Economical
Pricings and costs for oversized profits
Social
Target market of only upper and middle class

5. 5 Forces Model
Supplier Power
Maintaining suppliers for each and every operation in order to keep
up with costs and products.
Bargain Power of Buyers
Less bargain of buyers because the prices are fixed
Rivalry in Existing Competitors
Fighting with rivals by interacting with their own customers to
evolve
Threat of New Entrant
No new entrant yet in the market for Kababjees
Threat of Substitution
Kababjees to stand out by a tiny fraction since they have
introduced new services and products on the line

6. zSWOT Analysis
Strengths Weaknesses
 Strong management/workforce
 Quality maintenance
 Command over food and inventory
 Operational excellence
 Command over different production
items.
 Less add-on services
 Lacking in putting up with online
orders.
 Less promotions
 High pricing
Opportunities Threats
 Market recognition
 Growth routes
 Expandable network world wide
 Sustainable customers
 New restaurants
 Old competitors
 Suppliers for inventory
 State’s unstable political system

7. BCG Matrix
Kababjees

8. Segmentation
Demographic
Targeting every sector of the market in terms of ages, genders and
ethnicity/religious.
Psychographic
Giving out a high living standards and posh lifestyles for the
customers who are fond of fine dinning
Behavioral
customer experiences as an example of their extensively huge menu
that contains only those items which popularly ordered in other
restaurants.
Geographic
Extensive customer reach from the branches located at different
corners of Karachi.

9. 7 P’s
Price: Fails to the 65-70% of the middle class population of the
city because of high prices.
Place: 6-7 extensions city wide with same and unique
ambiance
Product: Bar Be Q, Oriental (Chinese and Singaporean), Desi (South
Asia, Sub-continental), American (Fast, Processed and Traditional)
and Italian.
Promotion: Occasional and even, Eid schemes, bank discounts etc.
Process: Customers are usually paying for food with excellence and
art merged with food because of the teams and workforce.
Physical evidence: customers are well satisfied with the
proportions for which they pay a good amount.
People: Under the executive management, includes branch managers,
financial advisors, accountants, inventory managers, chefs, kitchen
teams, serving staff, janitors and etc.

13. Positioning
High Quality
Kababjees
High Price
Low Price
Low Quality

14. Verdict