Case Study helpful for MBA students

1. CONSUMER
BEHAVIOR
COMPARATIVE STUDY

2. NUMBER OF RESPONDENTS PREFERENCE FOR CHOCOLATES
CHOCOLATE BRAND # OF RESP.. %AGE
KITKAT 6 60%
PERK 3 30%
HISS 1 10%

3. OBJECTIVE OF RESEARCH
– This project is based on the comparative study consumer behavior towards
Nestle and Cadbury chocolates.
– Objectives of the study are:
- The other objective is to know about the customer satisfaction level -
associated with the product.
- Customer preference level.
- To study the factors affecting the consumption pattern

4. FINDINGS

5. RECOMMENDATION

6. CONCLUSION