Case Study helpful for MBA students

1. Comparative Study Of Consumer
Behavior
SUBMITTED TO: MS. AYESHA AMAN SUBMITTED BY: MAIRA SALEH

2. Contents
 Introduction of Brands
 Questionnaire
 Demographics of Respondents
 Learnings and Conclusion

4. Introduction of Brands
Chocolate Chip
 Bisconni started its journey in 2002 with the
philosophy of producing biscuits which meet
international standards of quality and food
safety.
 Bisconni entered the Pakistani biscuit market
with its chocolate filled cookie Cocomo.
 Currently, Bisconni is the market leader in
Pakistan in the cookies and wafers
categories
Chocolicious
 Peek Freans is the name of a former biscuit
making company based in Bermondsey,
London, which is now a global brand of
biscuits.

5. Questionnaire
 Do you prefer to buy a biscuit of any brand?
 Why you prefer eating biscuits?
 Which type of biscuits do you like?
 Which brand biscuit you like to eat?
 Why you like to eat your favorite brand biscuit?
 Would you eat biscuit as a mid-morning snack?

6. Demographics Of Respondent
 Respondent 1: Respondent 3:
Name: Taimor Name: Mohammad Salman
Age: 19 Age: 21
Gender: Male Gender: Male
Occupation: Student Occupation: Student & Teacher
 Respondent 2: Respondent 4:
Name: Umer Name: Samrah
Age: 21 Age: 20
Gender: Male Gender: Female
Occupation: Student Occupation: Student

7. Demographics Of Respondent
 Respondent 5: Respondent 7:
Name: Hiba Name: Hafsa Mehmood
Age: 19 Age: 19
Occupation: Student Occupation: Student
Gender: Female Gender: Female
 Respondent 6: Respondent 8:
Name: Sheroz Name: Khushbakht
Age: 20 Age: 19
Occupation: Student Occupation: Student
Gender: Male Gender: Female

8. Demographics Of Respondent
 Respondent 9: Respondent 10:
Name: Talha Agha Name: Mehkar
Age: 21 Age: 15
Gender: Male Gender: Female
Occupation: Student Occupation: Student

9. 30%
70%
Question: 01
YES
No

10. Snacks
70%
Timepass
20%
hungry
10%
Question: 02
Snacks Timepass hungry

11. Chocolate
80%
Salty
10%
Cookie
10%
Question: 03
Chocolate Salty Cookie

12. Bisconi
80%
Peek Freans
20%
Question: 04
Bisconi Peek Freans

13. Taste
70%
Pakaging
30%
Question: 05
Taste Pakaging

14. Yes
70%
NO
30%
Question: 06
Yes NO