The document discusses 5 conventions of music videos through various examples: 1) Lenny Kravitz's "Are You Gonna Go My Way" illustrates typical rock music video conventions like crowd/band shots and grungy lighting. 2) Arthur Owen's "The Ballad of a Bourbon Biscuit" uses visuals that correspond directly to the lyrics. 3) Frederic's "Kanashii Ureshii" uses visuals that amplify the music by corresponding to instrumental/vocal elements. 4) Britney Spears' "Toxic" exemplifies demands of record labels through repetitive close-ups cultivating her star image. 5) Jay Park's "MO

1. Andrew Goodwin
5 conventions of music Videos

2. Genre Characteristics
Lenny Kravitz- Are you gonna go my way 1993

3. Lenny Kravitz - Are you gonna go my way
The genre of Lenny Kravitz music is Rock- Funk Rock- Hard Rock- acid punk -neo
soul.
Following typical conventions of a rock music video ‘are you gonna go my way’
contains
● Shots of the crow/audience dancing and getting
into the music
● Grungy lighting
● Close ups of the each member
playing their respective
instrument
● Shots of the band
playing as a group

4. Relationship between visuals,lyrics and visuals and
music - Illustrates
Arthur Owen- The Ballad of a bourbon biscuit 2017

5. Arthur owen - the ballad of a bourbon biscuit
● On the line “i’m a bourbon biscuit and you’re a rich tea” it shows a
bourn biscuit and rich tea respectively.
● The line and “then he walks in” it shows
“he” walking in.
● “Whos that hobnob talking to you”
show the hobnob talking to rich tea
as if it is the bourbon biscuits rival
in love.
● “I bet he conspires to be a jaffa cake” the
hobnob crawls into the jaffa cake box .
● “I saw him betting with the
oreos” then show hobnob
literally gambling with a bunch
of oreos

6. Relationship between visuals,lyrics and visuals and
music - Amplify
Kanashii ureshii by frederic 2017

7. Frederic- Kanashii Ureshii ( so sad so glad )
The use of the music video in this sense is to amplify the music
● The music starts with drums,then bass , then guitar - correspondent to the music the visuals start
with drums then the addition of bass and then guitars as each instrument comes in. Finally when the
vocals come in so does the vocalist.
● Additionally when the
vocals start so does
the visuals of the the
different girl s
dancing entering and
exiting the stage.

8. Frederic- Kanashii Ureshii (so sad so glad )
● The glitches on the beat.
● When the clapping starts all present on the stage begin clapping
in time with audio of the clapping.
● The absence of the guitarist bassist and
vocalist on the stage coincides with the break
in the music. ● When the chorus hits
everything comes
together and is louder
which is reflected
through the
multiplication of the
guitarist bassist and
vocalist .

9. Demands of the record label - motifs and close ups
Britney Spears -Toxic 2009

10. Britney Spears- Toxic
In this video britney Spears is the Queen of close ups as the video is absolutely
filled with loads of the star, each with different themes and aesthetics; while all at
the same time typically sexulising her to the appeal and fit into her “star image”.
The label really imprints this star image of Britney in our heads and makes the
viewer become recognised with Britney

11. Notion of looking - objectification of women
Uncensored Censored
Robin Thicke ft pharrell , T.I - Blurred lines 2013

12. Robin Thicke ft pharrell , T.I - Blurred lines
For this music video there is both an uncensored and censored version to it the
uncensored version clearly objectifies women more which amplified through the
lyrics in the songs , while in the censored version it is not as clear until you delve
into the meaning behind the lyrics.

13. Notion of looking - objectification of women
박재범 Jay Park Feat.Ugly Duck - 몸매 (MOMMAE) 2015

14. 박재범 Jay Park Feat.Ugly Duck - 몸매 (MOMMAE)
The music video has the notion of looking and the objectification of women in it
very very clearly
● The women are
dressed in next to
nothing
● Draped over the
men in
underwear
● Close ups of womens chest
● Provocative
dancing with
revealing clothes
on
● The typical shot of the
women walking by with the
men sitting back with their
eyes glued to them as the
women walks by

15. Intertextual references (i.e films ,tv programmes and
other music videos )
Eminem - just lose it 2006

16. Eminem- just lose it
In just lose it eminem references to a few things that were relevant during
the release of the music video
● Bad santa 2003
Eminem is dressed as the films
version of santa parodying the film
● Madonna's cone bra
1999
● The can't touch this music
video - Mc Hammer 1990
● Michael Jackson is also parodied, Eminem plays
Michael Jackson, wearing a shiny red jacket
dancing like MJ. He is shown to have plastic
surgery as his nose falls off in one scene. Eminem
also gives reference to the rumors which
circulated Michael Jackson about him molesting
children.