1.
Things no
donor said,
ever
Or: Is your fundraising realistic?
Jeff Brooks

2.
This modern, edgy
design really
makes me think
positively about
this charity!

3.
I don't feel
educated
enough about
this cause to
donate to it.
Please give me
more facts.

4.
Please give me information
about what it is you don't do.

5.
Your logo isn't big enough!

6.
Tell me again
about how
visionary
your founder
is.

7.
This message is
not consistent
with the
charity's brand
guidelines. No
way am I going
to donate!

8.
Puns!
Wordplay!
Finally!
Now I'm on
board with
this cause!

9.
Would you
please tell me
more about your
wonderful
wealthy donors
who give far
more than I ever
could?

10.
I get a warm
feeling
when you
complain
about how
hard it is to
raise funds.

11.
That reading
level is too low!
You insult my
intelligence! I
will never
donate again! I
spit on your
mother's grave!

12.
Noted.

13.
Wow! That's like my
third impression
from your campaign
this month! Bravo!

14.
Your jargon
really
impresses me.

15.
From FutureFundraisingNow.com
Jeff Brooks, Creative Director, TrueSense Marketing
Email: jeff.brooks@truesense.com
Twitter: @jeffbrooks
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