2. 2
Mission Statement
“Empowered By Color inspires you to discover more about
yourself and to embrace who you really are. It is an
inspirational journey of self-discovery through an understanding
of color meanings. Knowledge of how color affects your
conscious and subconscious mind can change your life. It can
inspire you to discover more about yourself and to embrace who
you really are.” To guide the user through how psychology and
color can be used to empower people and their surroundings.
3. 3
Site Mission
Besides having an easy navigation throughout the information,
it is important to have easy access to the particular color/situa-
tion the user is looking for. This increases user visit and bounce
rate by creating an attractive and organized redesign.
4. 4
User Goals
The visitors of EmpowerByColor.com need a clean and easy to
navigate website. New visitors should find the information ac-
cessible. Regulars should have no problem coming back and
going for exactly what they are looking for.
The users look for:
An easy to navigate website
Information about their favorite color
Informed guide to pick a color
The book “The colour of Sex”
Information about the author
Addition to the Facebook community
Research about color
5. 5
Business Goals
The page wants to provide information about the author’s inves-
tigation on color and psychology. The site seeks to attract more
users and keep followers interested.
The site seeks to:
Provide an organized site
Educate users about color and it’s uses
Attract recurrent users
Persuade visitors to join the Facebook community
Sell the book “The colour of Sex”
Provide additional help
Answer questions
Expose the author
6. 6
Business Goals
User Goals
Core Goals
Provide an organized site
Educate users about color and it’s uses
Attract recurrent users
Persuade visitors to join the Facebook community
Sell the book “The colour of Sex”
Provide additional help
Answer questions
Expose the author
An easy to navigate website
Information about their favorite color
Informed guide to pick a color
The book “The colour of Sex”
Information about the author
Addition to the Facebook community
Research about color
Information about color
The book
Facebook Community
Research
7. 7
Core Goals
Information about color
The book
Facebook Community
Research
Site Navigation
Home
Color information
Personality
Environments
About
Contact
Other Features
Shop
Facebook link/feed
Sitemap
Copyright information
Privacy/disclaimer information
Alternate navigation
Breadcrumbs
8. 8
Demographics
Popular city: Gainesville, FL
Age group: 25-44 yrs old
Gender:
Female 76%
Male 24%
Children: yes
Household Income: $30-60k
Education level: College
Ethnicity: Caucasian
Psychographics
Creative
Educated
Informed
Affectionate
Behaviors and Activities
Recreational reader
Social media
Psychic interest
Yoga
Organic eating
Site-Specific Profile
First time users
Followers familiar with the site
9. 9
Webographics
Worth: $84,767
Years on web: 4 (Sep/2009)
Years on social media: 1 (Aug, 2013)
Traffic: 13254 visitors/day
66,181 pageviews/day
Google rank: 3/10
Page speed: 77/100
Mobile-friendly: 27%,
No mobile app
Compatible with popular browsers
1554 Facebook likes
Average time on site: 4-5 min
Time of use: afternoons
Connection Speed: high speed
Computer: Mac or Windows
Bounce rate: 50-60%
Daily pageviews per user: 1.5-2
10. 10
User Profile
Name: Christine Lee Harris
Age: 32
Location: Portland, OR.
Occupation: Business owner
Income: $63,000
Marital Status: engaged
Children: none
Christine is a new business owner. She began to work with Tar-
get as Retail Merchandiser after college. Now she has finally
decided to start a small shop with lotions, soaps and scents cre-
ated by her, a long time dream. At the same time, she and hus-
band to be Mark Nielson are planning their wedding for next fall.
Christine visits EmpoweredByColor.com as she plans the dec-
oration of the new shop. Once there she notices the wedding
section and finds it really helpful to make some decisions about
her important day. She is incline to share what she finds with
her friends through Facebook and asks the community for more
helpful tips. She does not know it yet but, a friend who saw her
comment on Facebook will buy the book the author of the site is
selling for Christine as a Bachelorette party gift.
12. 12
Inspiration
The inspiration for the site
derived from two sites and what
I ambissioned for the
cosumer to be. The sites were
www.iamyingsunnywang.com
and www.nissan.com. Wang’s
website used boxes to divide
sections within the site and
Nissan‘s website displayed was
simple and yet colorful.
When I thought of the user I
keep going back to an older
woman in her 50’s.
With this in mind, I knew I
needed to come up with a
website that was
simple but elegant. I did not
want a display of all color right
in the users face but rather,
a step-by-step discorvery of
the colors the user needed or
looked for.
Fonts:
Helvetica Nue Regular
(pt size 12)
Snell Roundhand
(pt size 76)
