6/19/13	  1	  MichiganMeetingsExpo-#MME13@DaveSerino	  Michigan Meetings ExpoNovi, MIJune 17, 2013The Meeting Industry:Soc...
6/19/13	  2	  MichiganMeetingsExpo-#MME13@DaveSerino	  THE NEW COMMUNICATION MODELIt’s all about DIALOG……..	  - Individual...
6/19/13	  3	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  SOCIAL MEDIA & THE MEETING...
6/19/13	  4	  MichiganMeetingsExpo-#MME13@DaveSerino	  SOCIAL MEDIA & THE MEETINGS INDUSTRYThree Reasons for Social Media ...
6/19/13	  5	  MichiganMeetingsExpo-#MME13@DaveSerino	  SOCIAL MEDIA & THE MEETING INDUSTRYTop channels used during the eve...
6/19/13	  6	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  7	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  Tell your audience to engage
6/19/13	  8	  MichiganMeetingsExpo-#MME13@DaveSerino	  Tell your audience to engageMichiganMeetingsExpo-#MME13@DaveSerino	...
6/19/13	  9	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  10	  MichiganMeetingsExpo-#MME13@DaveSerino	  ASK WHAT THEY WANTMichiganMeetingsExpo-#MME13@DaveSerino	  ASK WHA...
6/19/13	  11	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  12	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  Listen for and monitor ex...
6/19/13	  13	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  14	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  15	  MichiganMeetingsExpo-#MME13@DaveSerino	  LISTENMichiganMeetingsExpo-#MME13@DaveSerino	  LISTEN
6/19/13	  16	  MichiganMeetingsExpo-#MME13@DaveSerino	  THE TWITTER LISTMichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  17	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  18	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  19	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  20	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  21	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  Strategy, planning and ex...
6/19/13	  22	  MichiganMeetingsExpo-#MME13@DaveSerino	  PHOTO & VIDEOMichiganMeetingsExpo-#MME13@DaveSerino	  USE TECHNOLO...
6/19/13	  23	  MichiganMeetingsExpo-#MME13@DaveSerino	  USE TECHNOLOGY TO MAKE IT PERSONALMichiganMeetingsExpo-#MME13@Dave...
6/19/13	  24	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  25	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  26	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  27	  MichiganMeetingsExpo-#MME13@DaveSerino	  MichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  28	  MichiganMeetingsExpo-#MME13@DaveSerino	  ANOTHER WAY TO PROMOTEMichiganMeetingsExpo-#MME13@DaveSerino	  ANO...
6/19/13	  29	  MichiganMeetingsExpo-#MME13@DaveSerino	  ANOTHER WAY TO PROMOTEMichiganMeetingsExpo-#MME13@DaveSerino	  
6/19/13	  30	  MichiganMeetingsExpo-#MME13@DaveSerino	  	  Online:	  Show	  Your	  Mi0en!	  Campaign:	  MPI	  Chicago	  Te...
6/19/13	  31	  MichiganMeetingsExpo-#MME13@DaveSerino	  http://44d.me/DaveSerinoDave SerinoStrategist & EducatorDaveS@Thin...
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Trends, Case Studies and Tactics That Will Keep Your Meetings Social

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David Serino delivered this presentation during the 2013 Michigan Meetings Expo on Monday, June 17, at the Suburban Collection Showplace in Novi.

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Trends, Case Studies and Tactics That Will Keep Your Meetings Social

  1. 1. 6/19/13  1  MichiganMeetingsExpo-#MME13@DaveSerino  Michigan Meetings ExpoNovi, MIJune 17, 2013The Meeting Industry:Social Media Trends, CaseStudies & TacticsPresented ByDave SerinoStrategist & EducatorThink! Social MediaMichiganMeetingsExpo-#MME13@DaveSerino  THE NEW COMMUNICATION MODEL
  2. 2. 6/19/13  2  MichiganMeetingsExpo-#MME13@DaveSerino  THE NEW COMMUNICATION MODELIt’s all about DIALOG……..  - Individuals easily connecting with theirexisting network to exchange informationAnd, in the MEETINGS INDUSTRY it’s allabout…..- Individuals communicating pre, during &post event to exchange information, buildrelationships & create business opportunities.    MichiganMeetingsExpo-#MME13@DaveSerino  
  3. 3. 6/19/13  3  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  SOCIAL MEDIA & THE MEETINGS INDUSTRYFull Survey & White Paper Links:Event Planners Use of Technology & Social Media viathe AimGroup:http://www.aimgroupinternational.com/assets/files/survey_SM.pdfFuture of Meetings Whitepaper via Maritz:http://www.maritzresearch.com/~/media/Files/MaritzResearch/Whitepapers/The-future-of-meetings-social-Media_Update_v5.ashx
  4. 4. 6/19/13  4  MichiganMeetingsExpo-#MME13@DaveSerino  SOCIAL MEDIA & THE MEETINGS INDUSTRYThree Reasons for Social Media Use:1 – Marketing & Promotion of the company2 – To keep up with industry news and happenings3 – Promotion of eventsEvent Planners Use of Technology & Social Media via the AimGroupMichiganMeetingsExpo-#MME13@DaveSerino  SOCIAL MEDIA & THE MEETING INDUSTRYTop Five Social Media Tools for Event Organizers –following the use of the conference web site:1 – LinkedIn2 – Facebook3 – Twitter4 – Conference App5 – YouTubeEvent Planners Use of Technology & Social Media via the AimGroup
  5. 5. 6/19/13  5  MichiganMeetingsExpo-#MME13@DaveSerino  SOCIAL MEDIA & THE MEETING INDUSTRYTop channels used during the event:1 – Conference App2 – Twitter3 – Conference Web Site4 – Facebook5 – LinkedInEvent Planners Use of Technology & Social Media via the AimGroupMichiganMeetingsExpo-#MME13@DaveSerino  SOCIAL MEDIA & THE MEETING INDUSTRYThe Biggest Obstacle We Face:INEXPERIENCE!
  6. 6. 6/19/13  6  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  7. 7. 6/19/13  7  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  Tell your audience to engage
  8. 8. 6/19/13  8  MichiganMeetingsExpo-#MME13@DaveSerino  Tell your audience to engageMichiganMeetingsExpo-#MME13@DaveSerino  The Future of Social Media for Meetings“Social networking allows for peopleto have pre-conversations before theface-to-face interaction takes part.”………..Build the Community!
  9. 9. 6/19/13  9  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  10. 10. 6/19/13  10  MichiganMeetingsExpo-#MME13@DaveSerino  ASK WHAT THEY WANTMichiganMeetingsExpo-#MME13@DaveSerino  ASK WHAT THEY WANT…..• What do you want to know?• What do you need to know?• How will you ask the question?
  11. 11. 6/19/13  11  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  12. 12. 6/19/13  12  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  Listen for and monitor existing conversations aboutyour event: before, during and after!
  13. 13. 6/19/13  13  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  14. 14. 6/19/13  14  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  15. 15. 6/19/13  15  MichiganMeetingsExpo-#MME13@DaveSerino  LISTENMichiganMeetingsExpo-#MME13@DaveSerino  LISTEN
  16. 16. 6/19/13  16  MichiganMeetingsExpo-#MME13@DaveSerino  THE TWITTER LISTMichiganMeetingsExpo-#MME13@DaveSerino  
  17. 17. 6/19/13  17  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  18. 18. 6/19/13  18  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  19. 19. 6/19/13  19  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  20. 20. 6/19/13  20  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  21. 21. 6/19/13  21  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  Strategy, planning and execution
  22. 22. 6/19/13  22  MichiganMeetingsExpo-#MME13@DaveSerino  PHOTO & VIDEOMichiganMeetingsExpo-#MME13@DaveSerino  USE TECHNOLOGY TO MAKE IT PERSONAL
  23. 23. 6/19/13  23  MichiganMeetingsExpo-#MME13@DaveSerino  USE TECHNOLOGY TO MAKE IT PERSONALMichiganMeetingsExpo-#MME13@DaveSerino  
  24. 24. 6/19/13  24  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  25. 25. 6/19/13  25  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  26. 26. 6/19/13  26  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  27. 27. 6/19/13  27  MichiganMeetingsExpo-#MME13@DaveSerino  MichiganMeetingsExpo-#MME13@DaveSerino  
  28. 28. 6/19/13  28  MichiganMeetingsExpo-#MME13@DaveSerino  ANOTHER WAY TO PROMOTEMichiganMeetingsExpo-#MME13@DaveSerino  ANOTHER WAY TO PROMOTE•  During the two daybusiness exchange,we received 57tweets with bothhashtags -#SoMeT12& #DMAI12.•  There were 33 photostaken with AmigoMan•  18 people used the$100 discount codeand 9 used the $50code
  29. 29. 6/19/13  29  MichiganMeetingsExpo-#MME13@DaveSerino  ANOTHER WAY TO PROMOTEMichiganMeetingsExpo-#MME13@DaveSerino  
  30. 30. 6/19/13  30  MichiganMeetingsExpo-#MME13@DaveSerino    Online:  Show  Your  Mi0en!  Campaign:  MPI  Chicago  Tech  Conference,  February  19,  2013      In  the  trade  show  area  –  a>er  your  brief  meeDngs  with  the  aFendees  in  the  lounge  you  will  ask  them  to  hold  up  their  palm  to  “Show  Your  MiFen”  for  a  photo.      When  they  do  this,  you  will  ask  them  to  pledge  to  “Visit  Michigan  for  the  first  Dme”  or  “Visit  Michigan  again  in  the  near  future”.      By  taking  the  pledge  and  posing  for  a  photo,  the  meeDng  planner  will  become  eligible  to  win  a  complimentary  getaway  to  “the  MiFen  that  is  Michigan”.      For  added  incenDve,  for  each  photo  taken  a  pair  of  miFens  will  be  donated  by  MeeDngs  Michigan  to  a  charity  for  children  in  the  Chicago  area.          Photos  will  be  taken  using  the  newly  created  MeeDngs  Michigan  Instagram  account.    That  photo  will  be  hashtagged  with  #ShowYourMiFen,  the  TwiFer  handle  of  the  person  in  the  photo  (if  they  have  one)  and  the  current  event  hashtag.    Images  will  be  shared  via  TwiFer  individually  (see  example  below)and  via  Facebook  in  the  form  of  daily  albums.    Following  the  event,  a  winner  will  be  randomly  picked  for  a  getaway  to  Michigan  sponsored  by  one  of  your  partner  resorts  or  desDnaDons.        EXAMPLE:  @MtgsMichigan:  @daveserino  of  @sometourism  makes  the  pledge  to  visit  Michigan.  #ShowYourMiJen  #MPITechChi  hJp://instagr.am/p/123abcd/  59  MichiganMeetingsExpo-#MME13@DaveSerino    Post  Event  Extension  of  the  Campaign:      We  would  recommend  that  you  tweet  out  the  number  of  miFens  contributed  to  the  organizaDon  immediately  following  the  event  –  at  the  end  of  the  day.    Then  you  can  take  a  photo  of  an  organizaDon  member  actually  donaDng  the  miFens  on  Facebook  and  TwiFer.    A  summary  of  the  campaign  can  be  also  posted  in  the  MeeDngs  Michigan  LinkedIn  group,  within  a  blog  post  and  any  other  publicaDon  opportuniDes  that  are  available.        All  of  the  photos  taken  with  the  MiFen  Pledge,  can  be  reposed  and  uDlized  in  a  Facebook  album  on  the  fan  page.    You  can  also  highlight  how  it  was  used  to  benefit  a  charity  organizaDon.      If  the  recipient  has  a  TwiFer  handle,  a  follow  up  tweet  can  easily  be  sent  to  each  person  in  the  photo,  thanking  him  or  her  parDcipaDon.    You  can  also  use  the  mobile  applicaDon  called  Tout  –  www.tout.com  -­‐  to  send  them  a  15-­‐second  “Thank  You  Video”  the  day  following  the  event.      This  service  is  free  to  use.      One  week  out  from  the  event,  the  image  can  be  uDlized  one  more  Dme.    A  follow  up  postcard  can  be  sent  out  one  week  later  with  an  app  called  Postagram  –  www.postagram.com  .    The  message  can  be  a  “Thank  you  for  your  Dme,  great  meeDng  you  and  if  you  need  anything,  please  call  my  cell,  etc…”  You  can  also  let  them  know  how  many  miFens  were  donated.      Cost:  .99  per  postcard  mailed  in  the  US      The  final  use  of  the  photo  can  be  done  via  the  service  called  Printstagram  -­‐  hFp://printstagr.am/squares  -­‐  where  you  can  print  a  set  of  24  photos  for  a  charge  of  $12/plus  shipping.    You  can  then  mail  the  photo  card  to  the  prospect  with  a  handwriFen  follow  up  note,  etc.        This  campaign  combines  social  media,  cause  markeDng,  and  several  unique  ways  to  make  an  impact  with  potenDal  future  clients.  60  
  31. 31. 6/19/13  31  MichiganMeetingsExpo-#MME13@DaveSerino  http://44d.me/DaveSerinoDave SerinoStrategist & EducatorDaveS@ThinkSocialMedia.comThink! Social Media USA209 West Main St., Suite 107Brighton, Michigan 48116www.ThinkSocialMedia.comCell: 810-623-1505Skype: dave.serinowww.Twitter.com/DaveSerinowww.FaceBook.com/ThinkSocialMedia  

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