Trends, Case Studies and Tactics That Will Keep Your Meetings Social
6/19/13 1 MichiganMeetingsExpo-#MME13@DaveSerino Michigan Meetings ExpoNovi, MIJune 17, 2013The Meeting Industry:Social Media Trends, CaseStudies & TacticsPresented ByDave SerinoStrategist & EducatorThink! Social MediaMichiganMeetingsExpo-#MME13@DaveSerino THE NEW COMMUNICATION MODEL
6/19/13 2 MichiganMeetingsExpo-#MME13@DaveSerino THE NEW COMMUNICATION MODELIt’s all about DIALOG…….. - Individuals easily connecting with theirexisting network to exchange informationAnd, in the MEETINGS INDUSTRY it’s allabout…..- Individuals communicating pre, during &post event to exchange information, buildrelationships & create business opportunities. MichiganMeetingsExpo-#MME13@DaveSerino
6/19/13 3 MichiganMeetingsExpo-#MME13@DaveSerino MichiganMeetingsExpo-#MME13@DaveSerino SOCIAL MEDIA & THE MEETINGS INDUSTRYFull Survey & White Paper Links:Event Planners Use of Technology & Social Media viathe AimGroup:http://www.aimgroupinternational.com/assets/files/survey_SM.pdfFuture of Meetings Whitepaper via Maritz:http://www.maritzresearch.com/~/media/Files/MaritzResearch/Whitepapers/The-future-of-meetings-social-Media_Update_v5.ashx
6/19/13 4 MichiganMeetingsExpo-#MME13@DaveSerino SOCIAL MEDIA & THE MEETINGS INDUSTRYThree Reasons for Social Media Use:1 – Marketing & Promotion of the company2 – To keep up with industry news and happenings3 – Promotion of eventsEvent Planners Use of Technology & Social Media via the AimGroupMichiganMeetingsExpo-#MME13@DaveSerino SOCIAL MEDIA & THE MEETING INDUSTRYTop Five Social Media Tools for Event Organizers –following the use of the conference web site:1 – LinkedIn2 – Facebook3 – Twitter4 – Conference App5 – YouTubeEvent Planners Use of Technology & Social Media via the AimGroup
6/19/13 5 MichiganMeetingsExpo-#MME13@DaveSerino SOCIAL MEDIA & THE MEETING INDUSTRYTop channels used during the event:1 – Conference App2 – Twitter3 – Conference Web Site4 – Facebook5 – LinkedInEvent Planners Use of Technology & Social Media via the AimGroupMichiganMeetingsExpo-#MME13@DaveSerino SOCIAL MEDIA & THE MEETING INDUSTRYThe Biggest Obstacle We Face:INEXPERIENCE!
6/19/13 7 MichiganMeetingsExpo-#MME13@DaveSerino MichiganMeetingsExpo-#MME13@DaveSerino Tell your audience to engage
6/19/13 8 MichiganMeetingsExpo-#MME13@DaveSerino Tell your audience to engageMichiganMeetingsExpo-#MME13@DaveSerino The Future of Social Media for Meetings“Social networking allows for peopleto have pre-conversations before theface-to-face interaction takes part.”………..Build the Community!
6/19/13 10 MichiganMeetingsExpo-#MME13@DaveSerino ASK WHAT THEY WANTMichiganMeetingsExpo-#MME13@DaveSerino ASK WHAT THEY WANT…..• What do you want to know?• What do you need to know?• How will you ask the question?
6/19/13 28 MichiganMeetingsExpo-#MME13@DaveSerino ANOTHER WAY TO PROMOTEMichiganMeetingsExpo-#MME13@DaveSerino ANOTHER WAY TO PROMOTE• During the two daybusiness exchange,we received 57tweets with bothhashtags -#SoMeT12& #DMAI12.• There were 33 photostaken with AmigoMan• 18 people used the$100 discount codeand 9 used the $50code
6/19/13 29 MichiganMeetingsExpo-#MME13@DaveSerino ANOTHER WAY TO PROMOTEMichiganMeetingsExpo-#MME13@DaveSerino
6/19/13 30 MichiganMeetingsExpo-#MME13@DaveSerino Online: Show Your Mi0en! Campaign: MPI Chicago Tech Conference, February 19, 2013 In the trade show area – a>er your brief meeDngs with the aFendees in the lounge you will ask them to hold up their palm to “Show Your MiFen” for a photo. When they do this, you will ask them to pledge to “Visit Michigan for the ﬁrst Dme” or “Visit Michigan again in the near future”. By taking the pledge and posing for a photo, the meeDng planner will become eligible to win a complimentary getaway to “the MiFen that is Michigan”. For added incenDve, for each photo taken a pair of miFens will be donated by MeeDngs Michigan to a charity for children in the Chicago area. Photos will be taken using the newly created MeeDngs Michigan Instagram account. That photo will be hashtagged with #ShowYourMiFen, the TwiFer handle of the person in the photo (if they have one) and the current event hashtag. Images will be shared via TwiFer individually (see example below)and via Facebook in the form of daily albums. Following the event, a winner will be randomly picked for a getaway to Michigan sponsored by one of your partner resorts or desDnaDons. EXAMPLE: @MtgsMichigan: @daveserino of @sometourism makes the pledge to visit Michigan. #ShowYourMiJen #MPITechChi hJp://instagr.am/p/123abcd/ 59 MichiganMeetingsExpo-#MME13@DaveSerino Post Event Extension of the Campaign: We would recommend that you tweet out the number of miFens contributed to the organizaDon immediately following the event – at the end of the day. Then you can take a photo of an organizaDon member actually donaDng the miFens on Facebook and TwiFer. A summary of the campaign can be also posted in the MeeDngs Michigan LinkedIn group, within a blog post and any other publicaDon opportuniDes that are available. All of the photos taken with the MiFen Pledge, can be reposed and uDlized in a Facebook album on the fan page. You can also highlight how it was used to beneﬁt a charity organizaDon. If the recipient has a TwiFer handle, a follow up tweet can easily be sent to each person in the photo, thanking him or her parDcipaDon. You can also use the mobile applicaDon called Tout – www.tout.com -‐ to send them a 15-‐second “Thank You Video” the day following the event. This service is free to use. One week out from the event, the image can be uDlized one more Dme. A follow up postcard can be sent out one week later with an app called Postagram – www.postagram.com . The message can be a “Thank you for your Dme, great meeDng you and if you need anything, please call my cell, etc…” You can also let them know how many miFens were donated. Cost: .99 per postcard mailed in the US The ﬁnal use of the photo can be done via the service called Printstagram -‐ hFp://printstagr.am/squares -‐ where you can print a set of 24 photos for a charge of $12/plus shipping. You can then mail the photo card to the prospect with a handwriFen follow up note, etc. This campaign combines social media, cause markeDng, and several unique ways to make an impact with potenDal future clients. 60
6/19/13 31 MichiganMeetingsExpo-#MME13@DaveSerino http://44d.me/DaveSerinoDave SerinoStrategist & EducatorDaveS@ThinkSocialMedia.comThink! Social Media USA209 West Main St., Suite 107Brighton, Michigan 48116www.ThinkSocialMedia.comCell: 810-623-1505Skype: dave.serinowww.Twitter.com/DaveSerinowww.FaceBook.com/ThinkSocialMedia