SWOT Analysis,Mission,Vision and Strategic plans of various organisations
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Identifying and selecting system development projects, SWOT Analysis,Mission,Vision and Strategic plans of various organisations
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SWOT Analysis,Mission,Vision and Strategic plans of various organisations
- 1. Identifying and Selecting Systems Development Projects Submitted By :Khushboo Wadhwani
- 2. Organizations Content Slide No. University 1.Oxford University Mission+Objectives),Strategic Objectives,SWOT 3-6 University 2.Cambridge University Mission+Objectives,Strategic Objectives,SWOT 7-9 CIS Development Company 3.Google Mission+Objectives,Strategic Objectives,SWOT 11-14 CIS Development Company 4.FaceBook Mission+Objectives,Strategic Objectives,SWOT 15-18 Automative Industry 5.Ford Mission+Objectives,Strategic Objectives,SWOT 20-22 Automative Industry 6.General Motors Mission+Objectives,Strategic Objectives,SWOT 23-25 Organization of my choice 7.Coca-Cola Mission+Objectives,Strategic Objectives,SWOT 27-29 Organization of my choice 8.Apple Mission+Objectives,Strategic Objectives,SWOT 30-32 Contents
- 3. UNIVERSITIES – OXFORD University – Cambridge University
- 4. 1.1.Oxford University(Mission+Objectives) Mission: “The mission of the University of Oxford is to achieve and sustain excellence in every area of its teaching and research, maintaining and developing its historical position as a world class university, and enriching the international, national, and regional communities through the fruits of its research, the skills of its alumni, and the publishing of academic and educational materials. “ Objectives: (a) To ensure that the University, as a self-governing academic community, maintains and enhances its standing as a university of international standing in both teaching and research. (b) To identify new areas of study and research for development and enhancement, responding to contemporary developments in both the intellectual and national environment. (c) To maintain the health of the college system, which allows the University to combine the economies of scale and special facilities of a large university with a close-knit and responsive working environment for teaching and the exchange of ideas in a democratic community of scholars. (d) To provide education and training of excellent quality at undergraduate and postgraduate level. (e) To strengthen the research base of the University and, if necessary, adjust the balance of time accorded by members of academic staff to teaching, research, and administration. (f) To raise the profile of graduate studies in the University over the next decade. (g) To encourage applications from students of the highest calibre from overseas and facilitate appropriate international experience for its own staff and students.
- 5. Strategic Plans 1. The University of Oxford aims to lead the world in research and education. We seek to do this in ways which benefit society on a national and a global scale. Over the period of this Plan we will build on the University’s long traditions of independent scholarship and academic freedom while fostering a culture in which innovation plays an important role. 2. The University of Oxford’s distinctive structure, born of its history, is a source of strength. Its colleges offer environments which are both supportive to individual scholars and characterized by a defining and enduring sense of community. The personal sense of academic identity that they provide is life-long. 3. This Plan covers the period 2013-2018. It sets a high-level agenda for the University. We have shaped the Plan to meet the following aspirations: a. To develop our capacity to generate and share knowledge in the UK, Europe, and globally, ensuring significant contributions to public policy-making and economic growth. b. To work effectively with other institutions and organizations, where such partnerships can lead to outstanding research and teaching. c. To enhance structures for collaboration across departments, colleges, and the University. d. To fulfil the aims that no potential student should be deterred from applying to Oxford by financial or other barriers and that no student’s success should be hampered by financial difficulties. e. To ensure, through a commitment to the personal education of each student, a quality of education and experience which enables students to apply the values, skills, and intellectual discipline they have acquired in their future lives and careers, and which generates a lifelong sense of connection with Oxford. f. To contribute effectively to the cultural, social, and economic life of the city of Oxford and the Oxfords hire region. g. To recruit and retain the best academic staff and ensure that under-represented groups have equality of opportunity in recruitment, personal development, and career progression in all areas of employment in the University. 4. We will monitor progress against our priorities, commitments, and aims using relevant performance indicators, benchmarks, and targets. Through this we will maintain focus on the Strategic Plan, ensuring that it continues to meet academic needs, enables us to respond to the external environment, and is updated as appropriate. 5. The annual planning and budgeting process will provide the framework for making the Strategic Plan operational at divisional and service level. 1.2.Oxford University(Strategic Plans)
- 6. Strengths Weaknesses 1. OXFORD University publishes 6000 titles and sells more than 110 million units each year 2. Offers publishing to specific needs of local markets 3. The range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks. 4. Its editorial strengths have ensured that its publications are closely interwoven with local needs, while reaching a global audience 5. Strong brand name and a stable financial performance 6.Oldest University 1.Huge revenue is mostly from the dictionary segment 2. Schools publishing continues to be the mainstay of the Press’s International Division operations, and a large part of its UK publishing through Oxford Education 3. Premium content is still not affordable which means limited audience Opportunities Threats 1. Increase in the share of the emerging markets as they contributed substantial part of its revenue 2. Increase in journals retentions and acquisitions 3. Digital development continues to be an increasingly important part of schools publishing around the world 1. Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online 2. The pressure on institutional library budgets in developed markets 3. Digitization and the rapid growth of online products 4.Pearson PLC,Wiley & Sons Pvt Ltd, Cengage Learning are competitors 1.3.Oxford University (SWOT Analysis)
- 7. 2.1. Cambridge University(Mission+Objectives) Mission: “The mission of the University of Cambridge is to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence. Objectives: 1.To source and provide up-to-date information about occupations, fields of work, postgraduate courses and research opportunities, organizations and their vacation work and post-graduation vacancies. 2.To help students and graduates understand and develop the necessary skills to equip them for whatever career path they choose. 3.To provide opportunities for students and graduates to understand their competencies, aspirations and options through a variety of means, including personal discussion with professional advisers. 4.To promote the exchange of ideas between members of the University and representatives of other organisations on matters affecting the employment of graduate members of the University, and to provide expert advice and information on career issues to organisations outside the University. 5.To collaborate with the University, academic departments, colleges and relevant organisations in activities designed to further the aims of the Service. 6.To provide our services impartially, confidentially, efficiently and free from discrimination, adhering to national codes of good practice and professional standards. 7.To promote the Careers Service to all entitled users, allowing them to make a personal choice on when and how best to engage with the Careers Service. 8.To recruit, train and develop staff at all levels, to enable these aims and objectives to be met.
- 8. Strategic Plans 1.We will envisage, create and communicate a library service across the University. We will develop support for scholarly communication. 2.We will deliver value by anticipating, studying, and responding to the changing needs of our users. 3.We will provide information services that are needed and valued. We will assess what we do and we will model new ways of working to ensure operational effectiveness and quality service delivery. 4.We will safeguard and grow our world class special collections. We will continue our mission to preserve cultural and intellectual resources for use by generations to come. 5.We will collaborate with partners, internal and external to the Library and Cambridge, to provide seamless and comprehensive services and collections. We will leverage technologies to provide the best services in the most effective and efficient manner. 6.We will create inviting environments that support research, teaching, learning, innovation and collaboration. 2.2.Cambridge University(Strategic Plans)
- 9. Strengths Weaknesses 1.Positive reputation in the external community 2.Positive experience with those who interact with the campus 3.Proactive Partnerships with other universities, community colleges. 4.Past performance 5. Many Accredited Programs 6. Successful 6 year graduation rates 7.Faculty and staff support the campus mission 8.Learning communities developing to enhance learning and student- faculty interaction 9. Diverse student body 10.Dedicated and Expert faculty 1.Distinguishing qualities and identity not well known 2.Operational structure/bureaucracy 3.Sluggish responsiveness to student and community needs 4.Fiscal uncertainty 5. Ability to hire & retain faculty 6.Student preparedness at entrance Adjusting to pressures of growth. Opportunities Threats 1.Partnerships in support of university initiatives 2. Expanded possibilities for the workforce in the Valley 3. Diversity of region (students – industry) 4.External Community and University relationships 5. Interest in academic program expansion 6. Interest in expansion of cultural activities o Interest in University services (Policy Center, Bridge, Growth potential New construction Societal trends 7. Increased interest in global initiatives 8.Technological advances 9. Partnership opportunities 1.Budget crisis 2.Private, for-profit, and on-line universities’ responsiveness to program and student scheduling demands 3.Increase in reporting expected by government and society 4. Shift in focus on numerical achievement vs. qualitative achievement 5.Development of another university in the area 2.3. Cambridge University(SWOT Analysis)
- 11. Mission: Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. Objectives: 1.Bring Internet access to the other two-thirds of the world. 2. Make Facebook THE Killer Mobile App 3. Acquire Mobile Platforms (and Emerging Ones) that Increase Short Term / Long Term Competitive Advantages 4. Give New Innovations Time to Develop (even if patience contradicts The Hacker Way) 5. Prove Digital Marketing Results in Positive ROI Name Design Priors Mark Zucherberg CEO Founder of Facebook.com Chamath Palihapitiya VP Product Marketing AIM, ICQ, Spinner.com, Winamp.com Gideon Yu VP Finance CFO of YouTube! Sheryl Sandberg COO VP of Sales at Google Dave Morin Sr. Platform Manager Apple, Director at several Startups 3.1.FaceBook(Mission+Objectives)
- 12. Strategic Plans 1.Facebook's (and others') future global growth requires investment in global wireless infrastructure 2.Mobile applications will continue driving Facebook's capabilities 3.Strategic acquisitions are for building future (even moonshot) competitive advantages 4.When you're big, innovation doesn't come as easily as before (even for Facebook) 5.Mapping users to the pace of innovation 6.Continuous improvement and innovation with site design has helped Facebook 7.Proving digital marketing delivers positive ROI is a key strategy driver 8.To become part of daily life by becoming a complete communications tool 9. Bring people and businesses on the same page to deliver services 10. Create an enjoyable and useful online experience so that user engagement grows Facebook 200 million users 3.2.FaceBook(Strategic Plans))
- 13. Strengths Weaknesses 1.Integration with websites and apps 2.More than a billion active users across world(1.44 billion monthly active users (MAUs) worldwide) 3.Excellent user experience 4.Take great care of user’s need and expectations 5. Unlike rivals Twitter (NYSE:TWTR) or LinkedIn (NYSE:LNKD), Facebook is consistently profitable on a GAAP basis 6. Facebook beefed up its video delivery platform for video ads, and launched its own embedded video system to challenge Google's YouTube. 7. Facebook uses single-sign ons (SSOs) in third-party apps and sites to tether users to its News Feed, which gathers data for marketers 8. Popular Platform for application development 9.Present in all geographies 10.Translated in over 40 languages 11.Email and Chat are integrated 1.Weak CTR of advertisements(the click through rate (CTR) of Facebook ads is consistently lower than the CTR for Google AdWords. 2.Social network lacks some features. 3.Only one source of revenue-Advertisements 4.Attitude towards user policies. 5.Lack of website customization 6.Weak protection of user information 7.Weak at monetizing the user base and delivering a high number of ad’s per user 8.Inability to manage application feeds leading to clutter on the website & reactions from users 3.3.FaceBook(SWOT Analysis)
- 14. Opportunities Threats 1.Increasing the rate of users using FB through mobile devices and apps. 2.Expansion in China 3.Diversification in source of income 4.Open facebook marketplace 5.Facebook is also evolving its stand-alone Messenger app, which can already be used for peer-to-peer payments, into a mobile platform of its own. 6. Facebook also recently expanded into LinkedIn's backyard with "Facebook at Work," which lets businesses create their own social networks. 7. Facebook's Oculus VR could also launch its long-awaited Rift VR headset later this year, 8.Advertising is moving towards Targeted ads and not blanked advertising. FB is perfectly positioned for this since it has a huge amt. of personal user information and preferences. 9.Improve Email and Chat 1.Increasing no. of mobile internet users 2.Users using ad-block extensions 3.Slow growth rate of online advertising. 4.Identity thefts 5.Weak business model 6. Facebook faces ongoing questions about privacy in the EU, which could lead to a damaging probe of its business strategies. 7. Data breaches could eventually turn hacked Facebook accounts into "skeleton keys" for SSO connected apps and websites 8.Social networking audience is fickle and thy frequently shift providers 9.People may grow tired of the highly structured FB and move to MySpace 3.3.FaceBook(SWOT Analysis)
- 15. Mission: Google’s mission statement is “to organize the world’s information and make ituniversally accessible and useful.” Objectives: 1.Google’s main focus is to push the limits of existing technology to provide a fast,accurate and easy-to-use service that anyone seeking information can access 2.Google wants to have an improved infrastructure to make their engineers more productive 3.Google wants to push their add system since they take it very seriously. In addition, support thousands of advertisers to use Google’s AdWords program advertising 4.It also focuses on innovation and make sure that their tools are running everywhere 5.Financial Objectives to promote their products and services on the web with targeted 6.Google has been investing a lot these past years. Therefore, one of its financial objectives is to increase its Return On Capital Employed 7.Google main source of income is advertisement where a company’s website pays google certain amount of money whenever their website are clicked. 4.1.Google(Mission+Objectives)
- 16. Strategic Plans 1.Google wants to have an improved infrastructure to make their engineers more productive. This includes allowing employees to have a universal search tool “containing all public Google information searched on all Google searches.” Google also wants to build 10MW of green power to be on track to be carbon neutral. (They also want to reduce “Borg disk waste” by 50%... hmmm, Borg?) 2.Google wants to be the best in search – no surprise here. To reach that goal, Google wants to have the world’s top AI research laboratory. They are also focusing on getting rid of spam in the top 20 user languages, and increasing the accuracy of information they collect (through measures such as annotation). Another part of improving search is to always launch crucial user interface updates “that people love.” 3.Google wants to push their ad system. E.g. in 2006, one of their aims was to sell $1B of new inventory. 4.Google feels that if they make the world’s inventory available “marketers will come.” 5.Google also wants to push their communities and content. According to the papers Google published, 6.Google Video has 50% of the world’s “online video attention” (a number that’s hard to believe, and especially interesting because Google still ended up buying YouTube). Google also emphasized that a fifth of all communication bandwidth – on Google-owned properties, I suppose – is read through Gmail. 7.Google tries to make sure their tools are running everywhere. In around mid-2006, according to their internal numbers 60 Million Google Packs had been installed, but they still want to increase the deployment... especially for “novice users.” 8.Google is always focusing on innovation. One of their top goals in 2006 thus was to “increase the scale of innovation,” even as the internal headcount grows (a growth which dozens of engineering scouts located around the world ensure). 4.2.Google(Strategic Plans))
- 17. Strengths Weaknesses 1.Market Leader in Search Engines 2.Ability to Generate User Traffic 3.Revenue from Advertising and Display 4.Introduction of Android and Mobile Technologies 5.Search- they own 70 something percent of total market share. They are a verb for goodness sakes that means the word they profit most from. 6.Android- 80% of global market share. A brilliant move to give it away for free to equipment makers, and gather data on users and maintain its near monopoly of search. 7.Affiliate program- Adsense is the #1 money maker for most websites on the net. This drives a lot of traffic to Google and their ad partners. No one comes close to touching it. 8.Management- Android + YouTube purchased were turned into mega hits, and were both forward thinking. They now dominate their respective areas, and benefit each other. They comprise a large part of Google's ecosystem. incredibly loyal employees who love working there. They want the company to succeed. Ample anecdotes on the net to read about this. 9.Pipeline of products coming out. Google invests a tremendous amount into R+D. 1.One trick pony- as of now, the about 90% of Google's profits come from search making them heavily dependent. 2.Overly generous management- as many people would say the company gives away too much to their employees. I put the question mark by it, cause I disagree over the long term, keeping employees loyal and happy is key, but in terms of SHORT TERM, they could manipulate earnings higher by cutting back. 3.Excessive Reliance on Secrecy 4.Overdependence on Advertising 5.Lack of Compatibility with next generation devices 6.Falling Ad Rates 4.3.Google(SWOT Analysis)
- 18. Opportunities Threats 1.The Driverless Car has the opportunity to revolutionize the world Nest, a company purchased for 3 billion not long ago, is developing "the internet of things.“ 2.Other moonshot projects in their planning stages. 3.Diversification into non-Ad Business Models 4.Google Glasses and Google Play 5.Cloud Computing 6.Android Operating System 1.Facebook- this the number one threat to Google because no one else has as much data/ potential to usurp them in search with as much time as people spend on the website. With Facebook Graph search coming, Facebook is enhancing the search capabilities of their website. 2.Apple is considering replacing Google as the default search engine in the iPhone, This, though expected by many, would have deleterious affect on Google's short term price. 3.Amazon- people going directly to the e-commerce vendor to BUY takes away from Google and their most lucrative searches. Search will continue to be under attack. Yes, a company with hugely profitable business center is going to be attacked by the competition, that's the nature of capitalism. 4.Driverless cars never make it. As lucrative as it may be, there are a lot of hurdles to overcome. As I look forward, this would be an unhappy moment for shareholders. 5.Mobile Computing 4.3.Google(SWOT Analysis)
- 19. Automative Industry -FORD – General Motors
- 20. Mission: Objectives: 1.Stabilizing the climate by considering reducing long-term emission. 2.Development of infrastructure that expand the use of bio-fuels and reduce dependence on oil 3.Cut the usage of global energy by 27% and the usage of water by 25% 5.1.FORD(Mission+Objectives)
- 21. Strategic Plans 1.Aggressively restructure to operate profitably at the current demand and changing model mix 2.Accelerate development of new products our customers want and value 3.Finance our plan and improve our balance sheet 4.Work together effectively as one team 5.Great Products, a full family of vehicles – small, medium and large; cars, utilities and trucks – with best- in-class quality, fuel efficiency, safety and smart design; 6.Strong Business, based on a balanced portfolio of products and global presence; and 7.Better World, accomplished through our sustainability strategy. 8.In all vehicles and regions, Ford’s global vehicles showcase our commitment to sustainability. Technologies like EcoBoost®, direct injection of gasoline or diesel fuel, six-speed transmissions, and hybrid and plug-in hybrid powertrains deliver choice to drivers everywhere 5.2.Ford(Strategic Plans))
- 22. Strengths Weaknesses 1. US market position 2. Financial performance 3. ECOnetic approach 4. ONE Ford approach 5. Growth in china 1. High cost structure 2. Unprofitable Europe operation 3. Low exposure to Asia Pacific Opportunities Threats 1. Green vehicles 2. Increasing fuel prices 3. New emission standards 4. Strategic partnership 1. Decreasing fuel prices 2. Rising raw material prices 3. Instances competitions 4. Fluctuating exchange rates 5.3.FORD(SWOT Analysis)
- 23. Mission: Making the world’s best vehicles can only happen with the world’s greatest employees. We take great pride in our work, and take great care to deliver exceptional cars and a positive ownership experience to our customers around the world. Objectives: position the company for sustained competitiveness, profitability and growth. satisfy customers based on the design, quality, technology and value of our cars and trucks. Continue solid growth in global vehicle sales.. Investing dedicated to improving cultural, economic, educational, environmental, and social aspects of our communities 6.1.GM(Mission+Objectives)
- 24. Strategic Plans Lead in Product and Technology: Grow Cadillac: GM is establishing its flagship brand as a separate business unit headquartered in New York City to pursue growth opportunities in the luxury market with more focus and clarity. Cadillac expects to introduce four new vehicles in North America in 2015, Continue Growing in China: Continue Growing GM Financial: Deliver Core Operating Efficiencies: Marketing Strategy plays one of the most important role to achieve company goals and objectives. general Motor is one of the best automobile company in the word. General Motors manufacturing the cars and trucks in the international market. General Motors segmentation strategy is main aim to target the different groups. In this GM think that the whole market is single market General Motors design the car with the different range of cost and it design it’s strategy according to the Income, Age, Family, occupation. 6.2.GM(Strategic Plans)
- 25. Strengths Weaknesses Name recognition Corporate Social Responsibility Quality improvements and perception there of. The decline of market share. High pension obligations and health care costs. Lack of differentiated products. Unfocused product line Unresponsive corporate culture. Too much investment in SUVs and Trucks. Opportunities Threats Cut health-care costs and move production overseas. Concentrating on smaller more fuel efficient cars Expansion of their global presence . Intensity of rivalry among competitors worldwide. Weak consumer confidence and tight credit. The UAW can hurt General Motors if unhappy. The Volatility in fuel prices. Government legislation. 6.3.GM(SWOT Analysis)
- 26. Organization Of My Choice -Coca-Cola -Apple
- 27. 7.1.Coca-Cola(Mission+Objectives) Mission: Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference. Objectives: The main objectives for the Coca-Cola Company are : 1.To be globally known as a business that conducts business responsibility and ethically . 2.To accelerate sustainable growth to operate in tomorrow's world. By having these objectives, it forms the foundation for companies in the decision making process. (A)People: Be a great place to work where people are inspired to be the best they can be. (B)Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. (C)Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. (D)Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. (E )Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. (F)Productivity: Be a highly effective, lean and fast-moving organization. Name The Coca Cola Company Logo Industries served Beverages Geographic areas served Worldwide Headquarters U.S. Current CEO Muhtar Kent Revenue $ 46.85 billion (2013) Profit $ 9.01 billion (2013) Employees 146,200 (2013) Main Competitors PepsiCo Inc., Dr Pepper Snapple Group, Inc., Unilever, Groupe Danone, Kraft Foods Inc., Nestlé S.A. and many others.
- 28. Strategies to capture Europe marketplace 1. Market Potential and Share European market has great potential and Cokes Market Share in Europe is low as compared to its competitors. 2. Improve Market Position 3. Reduction in costs 4. Formation of European Union: It was the period where Formation of European Union was to take place and this would lead to no tariff between EU countries and hence making it possible for coke to utilize it Manufacturing and bottle assets and partners to efficiently supply its products to retailers taking into consideration that it was cheapest and most rapidly available factors. General Strategic Objectives Yet it seems that Coca Cola mixed its vision statement with a mission and revealed their reason for being in the vision. Coca Cola’s vision includes following six Ps: “People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.” 7.2.Coca-Cola(Strategic Objectives)Plans)
- 29. Strengths Weaknesses 1. The best global brand in the world in terms of value ($77,839 billion) 2. World’s largest market share in beverage 3. Strong marketing and advertising 4. Most extensive beverage distribution channel 5. Customer loyalty 6. Bargaining power over suppliers 7. Corporate social responsibility 1. Significant focus on carbonated drinks 2. Undiversified product portfolio 3. High debt level due to acquisitions 4. Negative publicity 5. Brand failures or many brands with insignificant amount of revenues Opportunities Threats 1. Bottle water consumption Growth. 2. Increase in demand of healthy food and beverages. 3. Growing Beverages consumption in emerging markets. 4. Growth through acquisition. 1. Changes in consumer preferences 2. Water scarcity 3. Strong dollar 4. Legal requirements to disclose negative information on product labels 5. Decreasing gross profit and net profit margins 6. Competition from PepsiCo 7. Saturated carbonated drinks market 7.3.Coca-Cola(SWOT)
- 30. Mission: Apple's current mission statement is "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store Objectives: 1.Continue to create groundbreaking products. Apple has made a name for itself becoming a trend setter in the market with every one of their products introducing something new and exciting to the world. 2.Innovate and dictate the movement for future technology 3.Expand nationwide chain of Apple stores globally. 4.Make products available in every other possible retail channel, ex. Online, Big Box retailer 5.Enter and sustain premium pricing while attempting to gain market share. 6.Increase profit margins. 7.Build hype and anticipation for new upcoming products. 8.Sustain and expand on strongly branded name. 8.1.Apple(Mission+Objectives) Apple’s Stats Name Apple, Inc. Logo Industrie s served Computer hardware (Mac, iMac, Mac Pro, MacBook, MacBook Air) Computer software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto) Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac products) Digital distribution (iTunes store, iCloud, App Store, Mac App Store) Geograp hic areas served Worldwide (retail stores in 18 countries and online stores in 120 countries) Headqu arters Cupertino, California, United States Current CEO Tim Cook Revenu e US$233.715 billion (2015) 27.85% increase over US$182.795 billion (2014) Profit US$53.394 billion (2015) 35.14% increase over US$39.510 billion (2014)
- 31. Strategic Plans 1.To create groundbreaking products Apple will need to have a great team building culture along with a strong research and development team. Too they will have to operate with a sense of no complacency and not let current success limit future potential. 2.To continue success of having the best products, Apple must study the market to understand what consumers want next while improving their current products from listening to customer feedback. 3.Begin placing stores in all large markets and expand outward based on population and demand of products. 4.Place products in every retail store that carries electronic devices, all e-commerce web sites, and make sure mobile devices are featured on every large mobile carrier. 5.Strategically price all products at the top of the market base price relying on brand and quality to offset the price differential. 6.Continue push to lower cost to make products while sustaining the same retail price in the market. 7.Use annual conference and events to announce release and information on each new product before it hits the market. This allows the consumer to build a demand for the product before it ever hits the shelf. 8.Be a trend setter, enter new product markets before competition, and deliver current products at an unreachable standard of quality. 8.2.Apple(Strategic Plans)
- 32. Strengths Weaknesses 1.Strong brand image 2.High profit margins 3.Effective innovation process 4.Market leadership for a range of products and services 5.Financial strength 7.Sophisticated supply-chain infrastructure 1.Limited distribution network 2.High selling prices 3.Sales limited mainly to high-end market 4.Higher prices than competition 5.Incompatibility of Apple products and services with other products and services 6.Narrow product range 7.No major improvements in latest product versions Opportunities Threats 1.Distribution network expansion 2.Rising demand for tablets and smartphones 3.Creation of new product lines 4.Investments in research and development 5.Product diversification 6.Formation of strategic partnerships 7.Reducing prices out of profit margin 1.Aggressive competition 2.Imitation 3.Rising labor cost in countries where Apple plants are located 4.Loss of innovativeness due to decease of legendary founder Steve Jobs 5.Intensifying competition from China and India 6.Being found to have infringed on intellectual property rights 7.Reputation damage due to the tax scandal. 8.3.Apple(SWOT Analysis)