CV

1. Kholoud Bassiouny
Mobile: (971) 55 254 5524
E-mail: kbasiouny@hotmail.com
JOB OBJECTIVE
Seeking a job opportunity in the Marketing industry, to be a member of a fine organization, lead and deliver in a dynamic
way to help achieve its mission & build a long-term career
EDUCATION
2008 - 2012 American University of Sharjah (AUS), United Arab Emirates
Bachelor of Science in Business Administration (Cumulative GPA: 3.26 /4)
Concentration: Marketing and Management
WORK EXPERIENCE
May 2015-Present Expo Centre Sharjah Sharjah
Marketing Coordinator
 Creating promotional material for B2C & B2B events
 Ensuring timely distribution of promotional material to the target audience
 Managing Expo Centre Sharjah & the respective events social media pages
 Running social media campaigns on FB/ Instagram, Twitter & LinkedIn
 Monitoring progress of social media campaigns on FB/ Instagram, Twitter & LinkedIn
 Preparation & execution of media plan
 Monitoring media for press releases about the industry
 Supporting Marketing Director with all marketing and branding strategies by project
coordination to include timelines, proofing, and evaluating marketing copy and design
with internal and external vendors
 Investigating options on cost, quality and company needs and negotiating better pricing
resulting in 10%+ savings on events
 Coordinating and organizing meetings for potential new vendors leading to cost reduction
and improved quality
 Providing support to sales team
 Work to create an enjoyable & must see experience for visitors
 Participated at Gitex Technology Week 2015
February 2015-March 2015 Alsayegh Media Dubai
Account Executive
 Bilingual content generation for Alsayegh Media social media pages
 Preparing competitive analysis and identifying tone of voice for the pages
 Compiling market research about the industry and its latest trends
 Brainstorming ideas and tactics to improve the social media pages
 Collaborating with internal committees to boost employee wellness and motivation
 Pitching social media ideas to the Alsayegh Media management
 Aligning social media executions to the new Alsayegh Media brand strategy

2. January 2013-Febraury 2015 Sharjah Islamic Bank- Marketing & Business Development Division Sharjah
Marketing Coordinator
 Preparation of various Communication & Media plans
 Writing, reviewing & executing all the communication collateral materials (SMS, Email,
ATM screens, Website, Social Media, Flyers, Statements, Roll-ups & Ads)
 Execution of marketing campaigns
 Ensuring campaigns & strategies are up to date in comparison with the competitors
 Bilingual translation of the communication messages (Arabic & English)
 Ensuring the website , ATM screens & social media are updated
 Closure of various tie-ups with several organizations in multiple industries
 Co-operating with the E-channel & Internet banking team for several campaigns
 Coordinated with the Admin department for the distribution of the marketing collaterals
 Attended meetings with companies
TRAINING & DEVELOPMENT
Social & Digital Media by Solid State Management Solutions April 2017
 Identify what each social platform is best used for
 Identify what is a good piece of content vs. a bad one
 Identify a great social media campaign and its success measures
 Produce content pieces
 Be aware of media buying on Social platforms
 Analyze key insights and optimize (set KPI)
Social Media and Contemporary Marketing October 2016
by Specialized Management Group
 Different types of social media platforms & the target audience for each
 Reporting structures
 Advertising methods
 The value Marketing & social media brings to Expo
 Measuring and evaluating adds internally
 Different platforms techniques to use for B2C & B2B events
ADDITIONAL SKILLS
Language Computer Soft Skills
English (Fluent) Microsoft Office Presentation & communication skills
Arabic (Fluent) Web based surveys Analytical & problem solving skills
Leadership skills
EXTRACURRICULAR ACTIVITIES
 Organizing the Egyptian Pavilion (Global Day 2012 in AUS)
 Attended business seminars & lectures about leadership & career planning
ACHIEVEMENTS & REWARDS
 Dean’s List Recognition Award, AUS, (3.52 GPA),Spring 2012
 Exceeding Course Expectations in Written Communication Certificate 2012
 X-Culture International Business Student Collaboration Project Certificate 2012
 AUS Student Leadership Conference Certificate 2011
References available upon request