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Marketing Communications Lead
My DNA COMMUNICATIONS MARKETING JOURNALISM Solid ENGINEERING Foundation
My Passion <ul><li>To use the  Power of Communication   to Help Companies  CONNECT  with  Customers and Community </li></ul>
My Methodology <ul><li>Simplify the message </li></ul><ul><li>Be clear, consistent, concise  </li></ul><ul><li>Reinforce t...
Career Snapshot Editor Marketer Trusted   Advisor Engineer Communi-  cations 1990 1993 1999 2002 2008 Present India Hong K...
How I Add Value <ul><li>Powerful Combination: Technology + Marketing + Communications Skills </li></ul><ul><ul><li>Quickly...
Sample Portfolio <ul><li>Writing, Editing, Strategy, Research </li></ul>
Sample Portfolio (contd.) <ul><li>Speaker, Technical Conference Chair  </li></ul>
Sample Portfolio (contd.) <ul><li>Creative Use of Traditional Vehicles </li></ul>
Sample Portfolio (contd.) <ul><li>Content Creation: Articles, Placement, Reprints </li></ul>
Sample Portfolio (contd.) <ul><li>Collateral, Success Stories, Technical Papers </li></ul>
Sample Portfolio (contd.) <ul><li>Brand Redesign (Web, Print, Templates) </li></ul>
Sample Portfolio (contd.) <ul><li>Events, Seminars, Newsletters, Sales Support… the Entire Gamut of Tactics and Tools (E-m...
Challenges & Interests  <ul><li>Context powering content over modality </li></ul><ul><ul><li>Participatory, collaborative ...
Contact David Pinto  <ul><li>Thank You! </li></ul><ul><li>Looking for a Unique, Capable Professional to Lead Your Marketin...
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Marketing Communications - David Pinto

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A unique blend of Marketing, Engineering, and Journalism skills enables David Pinto to add value to any innovative, fast-growing, technology company’s communications efforts. Bottom line: Improve sales and profitability via enhanced brand visibility, product awareness and meaningful connections with customers/prospects.

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Marketing Communications - David Pinto

  1. 1. Marketing Communications Lead
  2. 2. My DNA COMMUNICATIONS MARKETING JOURNALISM Solid ENGINEERING Foundation
  3. 3. My Passion <ul><li>To use the Power of Communication to Help Companies CONNECT with Customers and Community </li></ul>
  4. 4. My Methodology <ul><li>Simplify the message </li></ul><ul><li>Be clear, consistent, concise </li></ul><ul><li>Reinforce the brand, repeatedly </li></ul><ul><li>Show leadership, confidence, edge </li></ul><ul><li>Use available tools and technology, sensibly </li></ul><ul><li>Plan, strategize, execute, fine-tune, improve </li></ul><ul><li>Reach and impress ALL audiences </li></ul><ul><li>Stay ahead of the competition! </li></ul>
  5. 5. Career Snapshot Editor Marketer Trusted Advisor Engineer Communi- cations 1990 1993 1999 2002 2008 Present India Hong Kong, China, Philippines Asia, US US, Global US, Global <ul><li>Digital Systems </li></ul><ul><li>Industrial Automation </li></ul><ul><li>Instrumentation </li></ul><ul><li>Technical Support </li></ul><ul><li>Journalist </li></ul><ul><li>Copy Editor </li></ul><ul><li>Web Strategist </li></ul><ul><li>Conference Chair </li></ul><ul><li>Editor in Chief </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Product Launches </li></ul><ul><li>Competitive Positioning </li></ul><ul><li>Sales Collateral </li></ul><ul><li>PR, Advertising </li></ul><ul><li>Integrated Marcom Plans </li></ul><ul><li>Brand Strategy </li></ul><ul><li>Global Launches </li></ul><ul><li>Events, Partner Programs </li></ul><ul><li>Analyst/Media Relations </li></ul><ul><li>Web Presence </li></ul><ul><li>Social Media </li></ul><ul><li>SEO/SEM/Analytics </li></ul><ul><li>Content Marketing </li></ul><ul><li>Crisis Communications </li></ul>Modi Xerox EETimes , CMP Media Numerical, Synopsys Mentor Graphics, KLA-Tencor Credence, bHive
  6. 6. How I Add Value <ul><li>Powerful Combination: Technology + Marketing + Communications Skills </li></ul><ul><ul><li>Quickly understand and explain complex technical concepts </li></ul></ul><ul><ul><ul><li>Ensure simple, accessible messages reach verticals and community </li></ul></ul></ul><ul><ul><li>Leverage the subtleties of content in both creation and reuse </li></ul></ul><ul><ul><ul><li>Improve quality and quantity of leads (SEO/SEM, social media, bookmarking) </li></ul></ul></ul><ul><ul><li>Craft messages tailored to meet the needs of specific audiences </li></ul></ul><ul><ul><ul><li>Customers, sales, partners, media, investors, analysts </li></ul></ul></ul><ul><ul><li>Focus on company/product visibility and business growth </li></ul></ul><ul><ul><ul><li>Dedicated support to sales teams & distribution channels </li></ul></ul></ul><ul><ul><li>Share best practices honed over 15 years of experience </li></ul></ul><ul><ul><ul><li>Message trees, campaigns, templates, guidelines, mentoring </li></ul></ul></ul><ul><ul><ul><li>Effectively manage people, budgets, programs, deadlines </li></ul></ul></ul>
  7. 7. Sample Portfolio <ul><li>Writing, Editing, Strategy, Research </li></ul>
  8. 8. Sample Portfolio (contd.) <ul><li>Speaker, Technical Conference Chair </li></ul>
  9. 9. Sample Portfolio (contd.) <ul><li>Creative Use of Traditional Vehicles </li></ul>
  10. 10. Sample Portfolio (contd.) <ul><li>Content Creation: Articles, Placement, Reprints </li></ul>
  11. 11. Sample Portfolio (contd.) <ul><li>Collateral, Success Stories, Technical Papers </li></ul>
  12. 12. Sample Portfolio (contd.) <ul><li>Brand Redesign (Web, Print, Templates) </li></ul>
  13. 13. Sample Portfolio (contd.) <ul><li>Events, Seminars, Newsletters, Sales Support… the Entire Gamut of Tactics and Tools (E-mail, Newswire Services, Metrics) </li></ul>
  14. 14. Challenges & Interests <ul><li>Context powering content over modality </li></ul><ul><ul><li>Participatory, collaborative web has changed the rules </li></ul></ul><ul><li>Customer engagement and acquisition </li></ul><ul><ul><li>Ensure loyalty, referrals, cumulative lifetime value </li></ul></ul><ul><li>Increasing exponentials in marketing </li></ul><ul><ul><li>Explosion of marketing vehicles and tactics (Web 2.0, SoMe) </li></ul></ul><ul><li>Closing the gap between marketing and sales </li></ul><ul><ul><li>The holy grail: get them in perfect sync, enhance the bottom line </li></ul></ul><ul><li>Metrics and ROI </li></ul><ul><ul><li>Or, meaningful ROE (return on effort) </li></ul></ul><ul><li>Marketing automation </li></ul><ul><ul><li>Workflow, aggregation, repurposing, dissemination, dashboards </li></ul></ul>
  15. 15. Contact David Pinto <ul><li>Thank You! </li></ul><ul><li>Looking for a Unique, Capable Professional to Lead Your Marketing Communications Efforts? </li></ul><ul><li>Connect with me @ </li></ul><ul><li>Mobile: +1-650-8671331 LinkedIn: thepinto Twitter: dpinto64 E-mail: [email_address] </li></ul>

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