Khalique Ur Rehman has over 15 years of experience in pharmaceutical marketing and sales. He has held several leadership roles at companies such as CCL Pharma, Helix Pharma, and Genix Pharma. His experience includes product management, sales management, and general management roles. He was responsible for international marketing and sales as General Manager at CCL Pharma and launched new products in Pakistan and Sri Lanka.

1. K H A L I Q U E U R R E H M A N
OBJECTIVE
To become an integral part of a dynamic organization offering challenges, performance based growth
opportunities to achieve personal excellence and organizational goals.
WORK EXPERIENCE
Joined CCL Pharma as
General Manager Marketing & Sales January 2016
Responsible for international marketing and sales.
Joined Helix Pharam as
Marketing Manager March 2015
Responsible for Mars team product portfolio of this group is Medicine and Gyne products
ranging from anti-malarial to Fluoroquinolone, PPI, Vitamin-D, calcium + vitamin-D etc.
A team of 90TMs,24 RFMs, 5 ZSMs & 2 PMs are in direct reporting.
Promoted as Business Manager (July 2012)
Present Business Manager
Genix Pharma (Pvt.) Ltd.
Responsible for dedicated group products ranging from anti-malarial to Fluoroquinolone,
PPI & Anxiolytics.
A team of 90TMs,24 ASMs, 8 ZSMs & 2 SC are in direct reporting.
This is the largest revenue generating group of Genix Pharma (400 million)
KEY RESPONSIBILITIES
 Looking after the largest team of Genix Pharma (Dedicated)
 Responsible for the safe and sound growth in the biggest brand of Genix Pharma(Gen-M)
 Looking after the largest group so also responsible for the largest growth in the budgeted year(2012-13)
 Additionally responsible for a cosmetic block buster launch of “OK” Lotion a mosquito repellent
 Responsible for the smooth and upwards growth of the sales & peoples in my reporting
 Recent responsibility & successful launch is Gen-M injection
Additionally Product Manager for Srilanka Based at Pakistan (January 2012)
ResponsibleGenix Pharma (Pvt.) Ltd.
Responsible for Marketing & Sales in Srilanka as a Product Manager. I have recently
launched Genix in Srilanka in January 2012 by training a team of representatives and
FM with the collaboration of a big distributor in Srilanka.
March 2011 Product Manager
Genix Pharma (Pvt.) Ltd.
Responsible for Chest & Cardio division products ranging from anti-malarial to superior
quinolone, SSRI & liver tonics.
Two teams of 100 & 65 medical representative dotted line reporting including Field
Managers and Regional Sales Managers.
KEY RESPONSIBILITIES
 Looking after five key products in two groups (Innovator & Initiator)
FLAT NO B-205 3RD
FLOUR BLOCK C OMEGA SAFARI VIEW KDA
SCHEME NO 36 GULISTANE JOHER KARACHI, PAKISTAN.
P hone No.
M obile : + 92 300 8925788 / 0092333 3229335
Email : khaliquerm@gmail.com& khaliquerm@yahoo.com

2.  In Innovator responsible for Antimalarial segment (Diphos tablet &Genart range)
 In Initiator responsible for chest segment & general segment (X-Gen, Depsit&Enervin)
 Training of Medical representatives in across the country
 Utilizing PERT for all new local product launches
Promoted as Product Manager (December 2008)
December 2008Product Manager
Genix Pharma (Pvt.) Ltd.
Responsible for Ortho division products ranging from DMARDs to common NSAIDs.
A team of 65 medical representatives reporting directly including Field Managers and
Regional Sales Managers.
KEY RESPONSIBILITIES
 Lunched Products Dimis (Diclofenac + Misoprostol), Diphos (Dihydroartemisinin + Piperaquine ), X-Gen
(Moxifloxacin), Freal (Risedronate sodium)
 Initiated more than 150 Presentations across the country for Dimis and Diphos
 Developed Marketing Plans / Product Strategic Plans and conducting Marketing Warfare workshops for field force.
 Handle administrative function of a field staff of 150.
 Product package, literature various promo tools and PGI designing,
Achievements
 Dimis was established as a brand of 30 million in the year of launch
 Diphos was established as a brand of 40 million in the year of launch
 Initiated more than 150 Presentations across the country for Dimis and Diphos
 Arranged a successful chest conference participation in chest con held in Karachi in March 2008
 Arranged a successful CME in Thailand with a group of 50 doctors in March 2006
 Arranged a successful CME in Tashkent (Uzbekistan) with a group of 25 doctors in May 2011
Promoted as Sales Manager (March 2007)
March 2007 Sales Manager
Genix Pharma (Pvt.) Ltd.
Responsible for south Pakistan for two teams in Genix Innovator and Dedicated. In two team
30 medical representatives reported directly for more than one year.
KEY RESPONSIBILITIES
 Responsible for area from HYD, MPK, NWS, DADU, LRK, SUK, JCD, RYK, BWP, MLT, BRW, BNG, DGK & LYH.
 Responsible for the sales growth of the products Gen-M, Grat, Genart, Respicare, BTno, S-flox, Zolericetc
 Area designing, defining most befitting territories and areas in that crucial time on Genix Pharma
 Motivating team for the multiplied growth on the target which lead Genix on fastest growth in industry
 Worked with consultants on various awareness programs on Gen-M and Grat to augment company’s image
Achievements
 Growth of 7 million sales in just 10 months of sales management
 I was given a sales of 7.2 million at the time of promotion from ASM TO SM and I handed over a sales of
14.6 million to the SM who took over the charge in my replacement
 A great growth in the sales of Gen-M and Grat
 Successfully arranged 5 doctors family carnivals on Gen-M with 500 persons participation each
 Successfully presented Grat in 30 presentations across the south Pakistan in all chest wards in presence of their HO Ds
March 2005 Area Sales Manager
Genix Pharma (Pvt.) Ltd.
Responsible for Hyderabad teams in Genix Pharma. A team of 7 medical representatives
reported directly for more than two years.
KEY RESPONSIBILITIES
 Hiring of team for Genix Pharma
 Introducing Genix Pharma in the market as a block buster and innovative company in the industry
 Developed team from one representative to seven representatives in the Hyderabad
 Developed sales from 18000 to 5.4 million in span of 2 years.
Achievements
 Development of two strongest teams for Genix Pharma in Hyderabad with ever top sales performances
 Achieved 3 concomitant yearly top sales achievement award in the history of Genix Pharma in Pakistan
 Developed sales from 18000 to 5.4 million in just two years small time period
 Developed 4 ASMs and 2 SM out of the team of 7 representatives mean while I was promoted as SM

3. March 2004 Sales Promotion Officer
Helix Pharma (Pvt.) Ltd.
Responsible for Hyderabad, Badin, Nawab Shah &MirpurKhas
KEY RESPONSIBILITIES
 Promotion of ophthalmic division of Helix pharma
 Promoted ophthalmic drops Catalin, for CartactTimoptic for GlycomaTobracin, Hiflon, and Helipred etc.
 Developed a strong base for the dead territory of Helix ophthalmic in Hyderabad
Achievements
 Developed strong prescription based sales
 Achieved 2nd position in yearly top sales achievement award in the Helix Pharma
 Developed sales from 42,000 to 250,000 lac in in a span of 4 months
EDUCATIO NAL RECORD
Continue Urdu University KHI
 Masters of Business Administration (Marketing)
2006Govt. degree College
 Bachelor of Science (Biology)
PERSONAL BIODATA
Fathers Name: Mehmood
Date of birth: 3 December 1982
Citizenship: Pakistani
NIC: 41103-1902967-1
Marital status: Married (4 kids)
TRAINING AND WORKSHO PS
 IBA Workshop on “Building Strong Generic Pharma Brands” 9th
and 10th
April, 2012.
 Trained for Marketing Basics & Integrated Area Management
 Systemic & Product Trainings on several products like Ophthalmic, Chest, GI, NEURO & PSYCHIATRY, MALAR IAIA,
DIABETES and Cardiology etc.
SPECIAL SKILLS
 MS Power Point
 MS Excel
 MS Word
 MS Outlook
LANGUAGE S
 English, Urdu, Sindhi &Siraiki (Frequently Spoken)
EXTRA CURRICULAR ACTIVITIE S / OTHER INTERESTS
 Reading books
 Surfing on the internet
 Listening to Music
 Automotive Engineering

4. REFERENCE
 To be furnished on request