by Muhammad Rafay

1. GlaxoSmithKline
Pakistan Limited
Prepared By:
Abid Zaman
Muhammad Rafay
Haseeb Ahmed

2. Table of Contents
FTSE 100 COMPANY - GLAXOSMITHKLINE 2
Introduction _________________________ 03
Products Range _______________________ 04
Organizational Structure _______________ 05
Organizational Culture _________________ 06
Diversity _____________________________ 07 – 08
Operational Strategies __________________ 09
Marketing Strategies by SWOT ______________ 10 – 11 – 12
BCG Matrix __________________________ 13 – 14
Human Resources Management ___________ 15
Conclusion ____________________________ 16
Description Page No

3. GSK’S INTRODUCTION
Our Mission
Our mission is to help people do more, feel better, and live
longer.
GlaxoSmithKline Pakistan which is formally known as GSK Pakistan is a British
Pharmaceutical Company and headquarter located in Brantford, London.
GSK Pakistan Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham,
It started their operations from Jan 01,2001 and stands today as the no 1 leading
pharmaceutical company in Pakistan.
We are operating two main segments in industry,
1 ) Pharmaceutical (prescription drugs and vaccines)
2 ) consumer healthcare (over-the-counter-medicines, oral care)
We are committed to our mission of providing patients quality products to help improve the
quality of their lives.
3

4. 4
Products Range

5. Structure
5
•According to this structure we conclude that this is flat/traditional
hierarchy
•As shown above all the director have to report M.D, And M.D has to
report Chairman
•This structure show here is same procedure for Chain of command and
departmentalization
•We follow Centralized Decision Making Structure, and this is functional
structure

6.  Live with GSK Shared Values:
Transparency
Integrity
Patients focus
Respect People
 Transparency:
Our Staff shall not involve in any irregularity.
 Integrity:
It’s necessary that all employees to be loyal. Example when we request the person who was giving
information about the company to take picture with us latterly he refused and said it is against
our company policy.
 Patients focus:
We are making our product keeping in mind of patient condition
 Respect the people:
We have made a dedicated department for those people who are using our product and if they
get any reaction from it so it is the duty of this department to consult with the person.
6
Culture

7. Diversity
Age >
7

8. Diversity
Gender >
0% Discrimination on the basis of
Race, Ethnicity & Religion
8

9. Strategies
Operational Strategies
9
Customer Needs
More Products
Increase Organization Size
Increase Production
Capacity
Build new SBUs

10. Strategies
 Six products are included in to top ten medicine
brands of Pakistan
 Reasonable & Low rates of all products
 Large excess of population is beneficiary by our
brands
 Wide range of products
 Well trained operational & Marketing staff
10
STRENGTHS
Market Strategies by SWOT Analysis

11. Market Strategies by SWOT
Analysis
 Social Economic Conditions
 No online presence in Pakistan
 Less check & balance on field staffs
 Communication gap b/w departments
11
WEAKNESE
S
OPPORTUNITIE
S
 Legacy with Local firms/brands
Emerging markets & expansion throughout Country
Have a chance to cash brand name in surgical market
 Expand business in baby foods and cash its name

12. Market Strategies by SWOT
Analysis
 Cheap cost Local Competitors:
 Importing medicine from china & India:
 Medicine expiry
 Demands of Doctors/Distributions:
 Unaccepted demands (bribe) for recommending our medicine.
12
THREATS

13. BCG Matrix
13

14.  Star Product:
We have a lot of star products but there is a most popular and award winning product is Zantac
which is the no 1 leading products for Stomach disease. Another star product is Betnovite Cream
which is used for skin care and it competes with other companies brand.
 Cash Cow Product:
As you are using Panadol, Augmentin, in hillers in your daily routine to take relief on immediate
basis, they are our cash cow and they are used by people everyday also these products are Stars as
well.
 Question Mark Products:
We have a list of products which are not even using in international market but in Pakistan we are
making it because doctors are giving it to our customer and here is the biggest example of Septrone
which is known in locally “Ghora Marka” which is obsolete by us but people are still willing to
purchase it for their fever/flu and another product which has been question mark is “Seritite”
 Dogs Product:
There are too many products which we are making in no profit no loss and often we will be in loss
to make these products which are listed below,
Polyfax & Ladossprin
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BCG Matrix

15. Human Resources
Management
15

16. Conclusion
 According to this report we have concluded that GSK Pakistan Limited is a very divers organization
which provides every employee to feel free environment to ease their work and this is the reason
GSK Pakistan is different from others.
 As we mention we don’t believe in sectorism, raceism, age discrimination, so our all employee
working together being a team to achieve organizational goal easily.
 we have flat hierarchy which is very beneficial for them because there is a flounce of
communication between upwards to downwards level and downwards to upwards level.
 GSK Pakistan believes in our shared value which is best practice for our organization. We have
found some weakness within the organization which we are trying to overcome and change
weakness in to opportunity.
 Our cash cow products are like as star products and we are applying 3M’s in question mark
products for making these products as star and cash cow.
 We are compelled to keep our dog products because there are government authorities are
involved that case.
 We promote our product by conducting seminars, advertising on media, thru presentation and
from our field force.
Thank You and Have a Good Day !
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