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1 | www.simplify360.com
2 | www.simplify360.com 
Prepared By 
Naureen Fatima 
IIM Raipur Intern at Simplify360 
Edited By: 
Rajashree Das 
Social Media Analyst at Simplify360
3 | www.simplify360.com 
Table of Contents 
SOCIAL MEDIA – THE RISING FORCE ..................................................................................................... 4 
E COMMERCE AND SOCIAL MEDIA ..................................................................................................... 5 
Amazon .............................................................................................................................................. 6 
Ikea .................................................................................................................................................... 16 
Ebay ................................................................................................................................................... 25
4 | www.simplify360.com 
SOCIAL MEDIA – THE RISING FORCE 
To use one of the most celebrated clichés of English language - Times are changing. Or have they changed already beyond recognition? 
Man's innate need to weave and tell stories remains the same. Only this time, the pigeon of yesteryears has transformed into Twitter's blue-hued bird. 'Liking' and 'sharing' are no longer biblical virtues. 
Let’s have a look at the stats from Social Media Today: 
Infographic by Jeff Bullas. 
The preening Narcissus of Greek mythology is today a 25-year-old youth in South Delhi who posts adroitly clicked 'selfies' on his Facebook wall and waits in tingling anticipation as likes and comments pour in. 
If Eklavya was born in the 21st century, he would no longer be hiding in the bushes to watch Dronacharya teach his princely disciples. He would have logged on to YouTube and learnt archery from the hundreds of do-it-yourself videos on the site. 
So yes, the change is here. It has metamorphosed and it is going to further change the landscape of business environment.
5 | www.simplify360.com 
A closer look at how the world around us is hooked onto social media and its tools. 
E COMMERCE AND SOCIAL MEDIA 
As a part of our research, we have taken up top three e-commerce companies for our analysis, Amazon, EBay and Ikea. 
When it comes to e-commerce industry and social media there is undeniable dependency that at times goes beyond just necessity. Social media platforms not just help e-commerce giants boost up their sales by helping display their products but also help in fostering a business-customer intimacy. 
The intimacy becomes intimidating at times when the customers find something unsatisfying and decide to vent their emotions on social media, the easiest way out. 
E-Commerce goes social 
 47% of Americans say Facebook is their No 1 influencer of purchases. 
 4 in 10 social media users have purchases an item in-store or online after sharing it on Facebook, Twitter or Pinterest. 
 39% of Facebook users like brand pages to research their products. 
How companies manage all of this becomes a big challenge then. 
Looking at the strategies of the three companies we come across many interesting trends and points of parity as well as differentiation.
6 | www.simplify360.com 
AMAZON 
Amazon has social media presence on Facebook, Twitter, Pinterest, Tumblr, Instagram, Quora, YouTube, Vine, LinkedIn and Google+. 
Sentiment analysis 
Buzz analysis 
Buzz share language-wise Buzz by Gender
7 | www.simplify360.com 
Buzz country-wise 
Hourly buzz rate 
Source Distribution -buzz
8 | www.simplify360.com 
CONTENT ANALYSIS 
AMAZON.COM ON FACEBOOK 
1. Context based engagement with offers 
Leveraging Oscar Event 
On March 1, Amazon asked its fans to like the post and tag a friend. Random selection of winners was done and they got free copy of star trek into darkness and gravity. A week later it again came up with a promotional event where fans were asked to like the page and tell a cure for winter to win energy lights. 
Seasonal Offers- Winter Special 
Percentage of Likes, Shares and Comments
9 | www.simplify360.com 
 Amazon received decent proportion of likes and shares but relatively lower engagement in the form of comments. 
 Fans liked the product advertised and were ready to share it in their circles as well, which is good news for the company. 
2. Event based Marketing (festivals and events based content)
10 | www.simplify360.com 
3. Goodwill based content aimed at building brand equity 
4. Platform for new launches
11 | www.simplify360.com 
 Prompt and quick reply 
 Tone is direct and formal 
 Accountability of person looking into the problem 
5. Customer Relationship Management
12 | www.simplify360.com 
AMAZON.COM ON TWITTER 
Statistics 
Followers 1.06M, Following 49, Tweets 2882 
Given the brevity that the platform provides Amazon uses its Twitter account mainly to communicate the fans about various deals, discounts and offers on a day to day basis. 
Re-tweets are generally aimed at promoting various sub brands like amazon kindle, amazon studios etc. 
Fans generally use #amazon if and when they are reading books which they bought on amazon. 
1. Platform for deals and offers display 
2. Recruitment and talent hunt. 
Amazon uses its Twitter account to posts updates about their job requirements.
13 | www.simplify360.com 
AMAZON’S PINTEREST 
Followers- 7336, Following- 287, Pins- 183, Boards- 22
14 | www.simplify360.com 
AMAZON’S INSTAGRAM 
POSTS: - 3 FOLLOWERS: - 16864 FOLLOWING: - 3 
 Not active on Instagram with just 31 posts 
 Content not relevant 
If you decide to ignore the amazon logo at the top of page it would be hard to recognize that it is amazon’s official Instagram page. With just 31 posts that are not indicative of company, amazon can certainly do better.
15 | www.simplify360.com 
AMAZON ON MOUTHSHUT.COM 
TRENDING ISSUES 
 SECURITY AND PRIVACY CONCERNS 
 DELIVERY 
 CUSTOMER SERVICE
16 | www.simplify360.com 
IKEA 
IKEA, the world's largest home furnishing retailer, is one of the early pioneers of the social mode of marketing and has leveraged social media clubbed with massive emphasis on its digital catalogue which forms the core of the retailer's social marketing strategy. 
Having 345 operational stores across the world (as of year 2013), IKEA's digital marketing strategy remains almost standard - extensive use of social media with separate country pages for respective markets and focus on digital catalogue applications which can be downloaded on app stores such as Google Play and the Apple store. 
IKEA’S CATALOG GETS A SOCIAL LAUNCHPAD 
Amazon has social media presence on Facebook, Twitter, Pinterest, Tumblr, Instagram, Quora, YouTube, Vine, LinkedIn and Google+. 
In its home country, Norway (where conventionally everyone got an IKEA catalog in the mail) the retailer decided that rather than simply posting its own catalog online, it would attract Facebook and Instagram users to do it instead. 
The campaign, by SMFB Oslo, asked social media users to pick a product each, photograph the page in the print catalog and post it to Instagram and Facebook. 
BENEFITS 
 Online sync of offline strategy to not only boost sales but increase buzz. 
 Increase in fan following 
Brand positioning
17 | www.simplify360.com 
IKEA SOCIAL STATS 
Sentiment analysis 
Buzz language wise Buzz by Age 
Buzz by Gender 
Keywords
18 | www.simplify360.com 
Buzz Country-wise 
Hourly Buzz Trend 
Source Distribution
19 | www.simplify360.com 
CONTENT ANALYSIS 
IKEA ON FACEBOOK 
1. Focus at Visual Stimulation 
Most of the posts are aimed at visual merchandise of the product range. Content lacks creativity, novelty and engagement. 
2. Customer relationship management
20 | www.simplify360.com 
Mostly the response time is 0-2 hours which is pretty effective. Also, the response to queries and complaints is very courteous and personalized. 
3. Online integration for flyer/catalogue 
IKEA FLYER 
Asking fans to like the page to view the IKEA flyer, they have previously also launched digital catalogue.
21 | www.simplify360.com 
4. Location specific 
IKEA US is very focused in its approach with respect to location. 
IKEA ON TWITTER 
Followers 241 K, Following 122, Tweets 11.6K 
 Most tweets are made in the beginning of week. 
 Most tweets are between 10am-12 pm 
1. Mostly the tweets are limited to home décor tips and ideas.
22 | www.simplify360.com 
2. Fan inclusion and engagement 
3. Integrated with vine
23 | www.simplify360.com 
IKEA ON VINE 
Followers 2,482, Posts 17 
The very fact that the official account is named as “Design by IKEA” is a reflection of pretty much what the page is about. Replete with animated images showcasing design this page is used as a platform for showcasing the various new designs. 
The interesting part is the design is showcased without its utility being sidelined.
24 | www.simplify360.com 
IKEA ON PINTEREST 
Followers: 1,25,167 Boards: 38, Likes: 205 
This is an obvious choice for a retailer which deals in home furnishings, as this claims to be the official 'visual discovery tool'. Making best use of Pinterest, IKEA visually presents its merchandise to local markets in the UK, USA, Canada and other countries.
25 | www.simplify360.com 
EBAY 
EBAY is one of the earliest pioneers in e-commerce sphere to leverage social media. 
In 2008, it rolled out a FB page. However until 2011 there was no clear strategy, social media platforms were used to just announce product launches. Ebay pursues the story telling narrative format rather than going for direct marketing. One popular post was a photo of a diamond ring that says, “Diamond is April’s birthstone. But, admit it, you wouldn’t mind getting diamonds in any month. Agree?” The post was liked almost 14,000 times and shared nearly 1,000 times. It used paid media to promote the story of Ed Church, who sold a motorcycle when he was in his twenties and then bought it back 32 years later through eBay. The company has several blogs like eBay Fashion and eBay Motors. The content tells stories through photos, videos and text about interesting products sold on eBay like a batmobile that was built by hand and a guitar signed by Adam Levine. Ebay is also using visual platforms like Pinterest and Instagram to tell its stories through pictures. EBAY SOCIAL STATS Sentiment analysis
26 | www.simplify360.com 
Keywords Buzz by language Buzz by Age Buzz by gender
27 | www.simplify360.com 
Buzz location-wise Hourly buzz rate
28 | www.simplify360.com 
CONTENT STRATEGY FOR FACEBOOK 
1. Event based Marketing with an emotional appeal 
Starting on Feb 14, 2012 Ebay created and launched a series of videos with the theme of valentine’s and celebration of love. Every video was titled in the form of an interrogative question that aimed to not just stimulate demand but rather create it. 
All the videos were integrated with the FB page of the brand and saw huge consumption of more than 230,000 views.
29 | www.simplify360.com 
2. Segregation of pages based on end purpose and category 
EBay has different pages for different category like EBay Fashion, EBay Electronics, Ebay Motors etc. Also, it has other pages for classifieds and daily deals which serve their intended purposes.
30 | www.simplify360.com 
3. What’s the BIG DEAL? 
Deals are a cliché, big deals are not. So why not ask the world to find out which one is the “BIG DEAL”. 
EBay launched the contest with the intent to raise awareness about its deal and also to increase the engagement. The tab is integrated with its FB page. 
4. Leveraging Social Media platforms to drive sales 
EBay launched the concept of “Group Gifts” wherein a group of family and friends could collectively purchase a gift using social media platform. 
It also launched another social product go “EBay go together”. The product enables users to discover tickets as a group, split the purchase cost, plan the event and discuss the event afterwards, serving as a part of the experience from start to finish
31 | www.simplify360.com 
EBAY ON TWITTER 
Following: 3192 Followers: 348 K Tweets: 12.1 K 
EBay has not limited its innovation and creativity to just Facebook but it can be seen vividly on its Twitter campaigns as well. 
EBay also hosted a Valentine's Day Twitter Chat Party. As part of the action, eBay's fashion team hosted an hour on Twitter, answering questions about gifts for women; and the electronics team hosted an hour focused on men's gifts. Based on eBay's stats, the Valentine's Day Twitter party had a social reach of 14.1 million impressions, with 4,800 users participating, for a total of 4,300 mentions and 1,700 retweets. Using the hashtag #eBayWithLove, the party was accompanied by a sweepstakes to win a $1,000 eBay shopping spree. 
Just like Facebook, EBay has different handles for its Twitter account as well. It has handles like @eBay, @eBayDailyDeals, @eBay_Fashion, @eBayMotors, @eBayElectronics, @eBayGiving, @eBayMobile, @eBayGreen, @ebayInc and @AskeBay.
32 | www.simplify360.com 
EBAY ON PINTEREST 
Boards: 36 Pins: 2698 Likes: 315 
EBay’s strategy on Pinterest is primarily to provide inspiration for purchase. The boards are mostly theme based and are aimed to catch attention of fans in even products that they may not be looking for in the first place.
33 | www.simplify360.com 
EBAY ON INSTAGRAM 
Followers: 38149 Following: 218 Posts: 351 
EBay’s strategy on Instagram is not just to put up an array of products; rather it aims to develop connection with the target audience using pictures that are mostly emotive. 
For instance, here they have a picture of basketball player Tim Duncan and it has been liked by a considerable number of fans, although it is not directly relevant to the company objective.
34 | www.simplify360.com 
For More Information: 
Contact: contact@simplify360.com 
Website: www.simplify360.com 
Social Network: 
Twitter: https://twitter.com/Simplify360 
Linkedin: http://www.linkedin.com/company/simplify360 
Tumblr: http://simplify360.tumblr.com/ 
Pinterest: http://pinterest.com/simplify360 
Google+: google.com/+Simplify360 
Facebook: https://www.facebook.com/simplify360 
Blog: http://simplify360.com/blog/ 
Scribd: http://www.scribd.com/Simplify360 
Instagram: http://instagram.com/simplify360 
If you want to know more about product and service: 
Please contact us at contact@simplify360.com or fill in our online form LINK.

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US E-commerce brands on Social Media

  • 2. 2 | www.simplify360.com Prepared By Naureen Fatima IIM Raipur Intern at Simplify360 Edited By: Rajashree Das Social Media Analyst at Simplify360
  • 3. 3 | www.simplify360.com Table of Contents SOCIAL MEDIA – THE RISING FORCE ..................................................................................................... 4 E COMMERCE AND SOCIAL MEDIA ..................................................................................................... 5 Amazon .............................................................................................................................................. 6 Ikea .................................................................................................................................................... 16 Ebay ................................................................................................................................................... 25
  • 4. 4 | www.simplify360.com SOCIAL MEDIA – THE RISING FORCE To use one of the most celebrated clichés of English language - Times are changing. Or have they changed already beyond recognition? Man's innate need to weave and tell stories remains the same. Only this time, the pigeon of yesteryears has transformed into Twitter's blue-hued bird. 'Liking' and 'sharing' are no longer biblical virtues. Let’s have a look at the stats from Social Media Today: Infographic by Jeff Bullas. The preening Narcissus of Greek mythology is today a 25-year-old youth in South Delhi who posts adroitly clicked 'selfies' on his Facebook wall and waits in tingling anticipation as likes and comments pour in. If Eklavya was born in the 21st century, he would no longer be hiding in the bushes to watch Dronacharya teach his princely disciples. He would have logged on to YouTube and learnt archery from the hundreds of do-it-yourself videos on the site. So yes, the change is here. It has metamorphosed and it is going to further change the landscape of business environment.
  • 5. 5 | www.simplify360.com A closer look at how the world around us is hooked onto social media and its tools. E COMMERCE AND SOCIAL MEDIA As a part of our research, we have taken up top three e-commerce companies for our analysis, Amazon, EBay and Ikea. When it comes to e-commerce industry and social media there is undeniable dependency that at times goes beyond just necessity. Social media platforms not just help e-commerce giants boost up their sales by helping display their products but also help in fostering a business-customer intimacy. The intimacy becomes intimidating at times when the customers find something unsatisfying and decide to vent their emotions on social media, the easiest way out. E-Commerce goes social  47% of Americans say Facebook is their No 1 influencer of purchases.  4 in 10 social media users have purchases an item in-store or online after sharing it on Facebook, Twitter or Pinterest.  39% of Facebook users like brand pages to research their products. How companies manage all of this becomes a big challenge then. Looking at the strategies of the three companies we come across many interesting trends and points of parity as well as differentiation.
  • 6. 6 | www.simplify360.com AMAZON Amazon has social media presence on Facebook, Twitter, Pinterest, Tumblr, Instagram, Quora, YouTube, Vine, LinkedIn and Google+. Sentiment analysis Buzz analysis Buzz share language-wise Buzz by Gender
  • 7. 7 | www.simplify360.com Buzz country-wise Hourly buzz rate Source Distribution -buzz
  • 8. 8 | www.simplify360.com CONTENT ANALYSIS AMAZON.COM ON FACEBOOK 1. Context based engagement with offers Leveraging Oscar Event On March 1, Amazon asked its fans to like the post and tag a friend. Random selection of winners was done and they got free copy of star trek into darkness and gravity. A week later it again came up with a promotional event where fans were asked to like the page and tell a cure for winter to win energy lights. Seasonal Offers- Winter Special Percentage of Likes, Shares and Comments
  • 9. 9 | www.simplify360.com  Amazon received decent proportion of likes and shares but relatively lower engagement in the form of comments.  Fans liked the product advertised and were ready to share it in their circles as well, which is good news for the company. 2. Event based Marketing (festivals and events based content)
  • 10. 10 | www.simplify360.com 3. Goodwill based content aimed at building brand equity 4. Platform for new launches
  • 11. 11 | www.simplify360.com  Prompt and quick reply  Tone is direct and formal  Accountability of person looking into the problem 5. Customer Relationship Management
  • 12. 12 | www.simplify360.com AMAZON.COM ON TWITTER Statistics Followers 1.06M, Following 49, Tweets 2882 Given the brevity that the platform provides Amazon uses its Twitter account mainly to communicate the fans about various deals, discounts and offers on a day to day basis. Re-tweets are generally aimed at promoting various sub brands like amazon kindle, amazon studios etc. Fans generally use #amazon if and when they are reading books which they bought on amazon. 1. Platform for deals and offers display 2. Recruitment and talent hunt. Amazon uses its Twitter account to posts updates about their job requirements.
  • 13. 13 | www.simplify360.com AMAZON’S PINTEREST Followers- 7336, Following- 287, Pins- 183, Boards- 22
  • 14. 14 | www.simplify360.com AMAZON’S INSTAGRAM POSTS: - 3 FOLLOWERS: - 16864 FOLLOWING: - 3  Not active on Instagram with just 31 posts  Content not relevant If you decide to ignore the amazon logo at the top of page it would be hard to recognize that it is amazon’s official Instagram page. With just 31 posts that are not indicative of company, amazon can certainly do better.
  • 15. 15 | www.simplify360.com AMAZON ON MOUTHSHUT.COM TRENDING ISSUES  SECURITY AND PRIVACY CONCERNS  DELIVERY  CUSTOMER SERVICE
  • 16. 16 | www.simplify360.com IKEA IKEA, the world's largest home furnishing retailer, is one of the early pioneers of the social mode of marketing and has leveraged social media clubbed with massive emphasis on its digital catalogue which forms the core of the retailer's social marketing strategy. Having 345 operational stores across the world (as of year 2013), IKEA's digital marketing strategy remains almost standard - extensive use of social media with separate country pages for respective markets and focus on digital catalogue applications which can be downloaded on app stores such as Google Play and the Apple store. IKEA’S CATALOG GETS A SOCIAL LAUNCHPAD Amazon has social media presence on Facebook, Twitter, Pinterest, Tumblr, Instagram, Quora, YouTube, Vine, LinkedIn and Google+. In its home country, Norway (where conventionally everyone got an IKEA catalog in the mail) the retailer decided that rather than simply posting its own catalog online, it would attract Facebook and Instagram users to do it instead. The campaign, by SMFB Oslo, asked social media users to pick a product each, photograph the page in the print catalog and post it to Instagram and Facebook. BENEFITS  Online sync of offline strategy to not only boost sales but increase buzz.  Increase in fan following Brand positioning
  • 17. 17 | www.simplify360.com IKEA SOCIAL STATS Sentiment analysis Buzz language wise Buzz by Age Buzz by Gender Keywords
  • 18. 18 | www.simplify360.com Buzz Country-wise Hourly Buzz Trend Source Distribution
  • 19. 19 | www.simplify360.com CONTENT ANALYSIS IKEA ON FACEBOOK 1. Focus at Visual Stimulation Most of the posts are aimed at visual merchandise of the product range. Content lacks creativity, novelty and engagement. 2. Customer relationship management
  • 20. 20 | www.simplify360.com Mostly the response time is 0-2 hours which is pretty effective. Also, the response to queries and complaints is very courteous and personalized. 3. Online integration for flyer/catalogue IKEA FLYER Asking fans to like the page to view the IKEA flyer, they have previously also launched digital catalogue.
  • 21. 21 | www.simplify360.com 4. Location specific IKEA US is very focused in its approach with respect to location. IKEA ON TWITTER Followers 241 K, Following 122, Tweets 11.6K  Most tweets are made in the beginning of week.  Most tweets are between 10am-12 pm 1. Mostly the tweets are limited to home décor tips and ideas.
  • 22. 22 | www.simplify360.com 2. Fan inclusion and engagement 3. Integrated with vine
  • 23. 23 | www.simplify360.com IKEA ON VINE Followers 2,482, Posts 17 The very fact that the official account is named as “Design by IKEA” is a reflection of pretty much what the page is about. Replete with animated images showcasing design this page is used as a platform for showcasing the various new designs. The interesting part is the design is showcased without its utility being sidelined.
  • 24. 24 | www.simplify360.com IKEA ON PINTEREST Followers: 1,25,167 Boards: 38, Likes: 205 This is an obvious choice for a retailer which deals in home furnishings, as this claims to be the official 'visual discovery tool'. Making best use of Pinterest, IKEA visually presents its merchandise to local markets in the UK, USA, Canada and other countries.
  • 25. 25 | www.simplify360.com EBAY EBAY is one of the earliest pioneers in e-commerce sphere to leverage social media. In 2008, it rolled out a FB page. However until 2011 there was no clear strategy, social media platforms were used to just announce product launches. Ebay pursues the story telling narrative format rather than going for direct marketing. One popular post was a photo of a diamond ring that says, “Diamond is April’s birthstone. But, admit it, you wouldn’t mind getting diamonds in any month. Agree?” The post was liked almost 14,000 times and shared nearly 1,000 times. It used paid media to promote the story of Ed Church, who sold a motorcycle when he was in his twenties and then bought it back 32 years later through eBay. The company has several blogs like eBay Fashion and eBay Motors. The content tells stories through photos, videos and text about interesting products sold on eBay like a batmobile that was built by hand and a guitar signed by Adam Levine. Ebay is also using visual platforms like Pinterest and Instagram to tell its stories through pictures. EBAY SOCIAL STATS Sentiment analysis
  • 26. 26 | www.simplify360.com Keywords Buzz by language Buzz by Age Buzz by gender
  • 27. 27 | www.simplify360.com Buzz location-wise Hourly buzz rate
  • 28. 28 | www.simplify360.com CONTENT STRATEGY FOR FACEBOOK 1. Event based Marketing with an emotional appeal Starting on Feb 14, 2012 Ebay created and launched a series of videos with the theme of valentine’s and celebration of love. Every video was titled in the form of an interrogative question that aimed to not just stimulate demand but rather create it. All the videos were integrated with the FB page of the brand and saw huge consumption of more than 230,000 views.
  • 29. 29 | www.simplify360.com 2. Segregation of pages based on end purpose and category EBay has different pages for different category like EBay Fashion, EBay Electronics, Ebay Motors etc. Also, it has other pages for classifieds and daily deals which serve their intended purposes.
  • 30. 30 | www.simplify360.com 3. What’s the BIG DEAL? Deals are a cliché, big deals are not. So why not ask the world to find out which one is the “BIG DEAL”. EBay launched the contest with the intent to raise awareness about its deal and also to increase the engagement. The tab is integrated with its FB page. 4. Leveraging Social Media platforms to drive sales EBay launched the concept of “Group Gifts” wherein a group of family and friends could collectively purchase a gift using social media platform. It also launched another social product go “EBay go together”. The product enables users to discover tickets as a group, split the purchase cost, plan the event and discuss the event afterwards, serving as a part of the experience from start to finish
  • 31. 31 | www.simplify360.com EBAY ON TWITTER Following: 3192 Followers: 348 K Tweets: 12.1 K EBay has not limited its innovation and creativity to just Facebook but it can be seen vividly on its Twitter campaigns as well. EBay also hosted a Valentine's Day Twitter Chat Party. As part of the action, eBay's fashion team hosted an hour on Twitter, answering questions about gifts for women; and the electronics team hosted an hour focused on men's gifts. Based on eBay's stats, the Valentine's Day Twitter party had a social reach of 14.1 million impressions, with 4,800 users participating, for a total of 4,300 mentions and 1,700 retweets. Using the hashtag #eBayWithLove, the party was accompanied by a sweepstakes to win a $1,000 eBay shopping spree. Just like Facebook, EBay has different handles for its Twitter account as well. It has handles like @eBay, @eBayDailyDeals, @eBay_Fashion, @eBayMotors, @eBayElectronics, @eBayGiving, @eBayMobile, @eBayGreen, @ebayInc and @AskeBay.
  • 32. 32 | www.simplify360.com EBAY ON PINTEREST Boards: 36 Pins: 2698 Likes: 315 EBay’s strategy on Pinterest is primarily to provide inspiration for purchase. The boards are mostly theme based and are aimed to catch attention of fans in even products that they may not be looking for in the first place.
  • 33. 33 | www.simplify360.com EBAY ON INSTAGRAM Followers: 38149 Following: 218 Posts: 351 EBay’s strategy on Instagram is not just to put up an array of products; rather it aims to develop connection with the target audience using pictures that are mostly emotive. For instance, here they have a picture of basketball player Tim Duncan and it has been liked by a considerable number of fans, although it is not directly relevant to the company objective.
  • 34. 34 | www.simplify360.com For More Information: Contact: contact@simplify360.com Website: www.simplify360.com Social Network: Twitter: https://twitter.com/Simplify360 Linkedin: http://www.linkedin.com/company/simplify360 Tumblr: http://simplify360.tumblr.com/ Pinterest: http://pinterest.com/simplify360 Google+: google.com/+Simplify360 Facebook: https://www.facebook.com/simplify360 Blog: http://simplify360.com/blog/ Scribd: http://www.scribd.com/Simplify360 Instagram: http://instagram.com/simplify360 If you want to know more about product and service: Please contact us at contact@simplify360.com or fill in our online form LINK.