1. K EVIN R. O BERLE
512-923-7091 [cellular / primary] kevin@oberle.com 512-295-5356 [landline / secondary]
www.linkedin.com/in/kevinoberle
B 2B M a rC om | S al es S u p po r t | B r a n di n g | Tr a d e S h o w s | G 2 M & L a u n c h Pl an ni n g
EXPERIENCE S UMMARY
Kevin Oberle is a true professional who is experienced in effectively managing a variety of communications
activities, varying numbers of personnel, and administering multi-million dollar budgets. He translates marketing
strategy into tactics and tactics into action by leveraging assets and resources within and across functional teams.
Here is a seasoned manager and a proven leader who maintains a hands-on approach to communication activities.
Experience includes:
Project, personnel, and budget management  Branding and corporate identity  Event management
Leadership of cross-functional teams  G2M planning and product launches  Website content
Trade show coordination  Channel marketing  Direct response  B2B and B2C marketing strategies
Vendor, supplier, contractor, and agency management  Sales support activities  Public relations
Advertising and collateral materials  MarCom/PR project integration  Company (internal) meetings
Writing, editing, and proofing of marketing and PR copy  Presentations to VP and C-level management
EXPERIENCE OVERVIEW
Marketing Communications Project Manager – Cisco Systems, Inc. (contract)
Corporate Communications Director – ITAC Systems, Inc. (contract)
Senior Manager, Channel Marketing – Cirrus Logic, Inc.
Senior Manager, Divisional Marketing Communications – Cirrus Logic, Inc.
Manager, Marketing Communications – Cirrus Logic, Inc.
Product Marketing Manager – Advanced Micro Devices, Inc.
Marketing Communications Manager – Intelogic Trace, Inc.
Marketing Communications Manager – Datapoint Corp.
Marketing Communications Specialist – General Electric Co.
EXPERIENCE DETAILS
TMCM: TURNSTONE MARCOM MANAGEMENT – Buda, Texas – 2002 to the present
Owner & Project Manager
TMCM provides project management expertise and counseling in marketing communications, public relations,
and product marketing to B2B and B2C clients throughout Texas.
 Clients have included a technology firm in the Dallas Metroplex which retained me as its virtual Corporate
Communications Director, as well as an Austin-based business unit of Fortune 500 giant Cisco Systems which
asked me to assist with various marcom projects. Technology clients have included Cisco Systems, Freescale
Semiconductor, ITAC Systems, and CHR Solutions.
CIRRUS LOGIC, INC. – Austin, Texas – 1999 to 2002
Senior Manager, Channel Marketing (Corporate Headquarters) – 2001 to 2002
Managed all worldwide distribution co-marketing activities, as well as supervising the corporate trade show and
database management staffs for this designer and marketer of specialized semiconductors used in consumer and
industrial electronics.
 Created the company’s first on-line Co-Marketing Program Manual for the worldwide distribution channel, in-
cluding ad templates, website banners, and co-payment forms. Reviewed and approved all distributor co-
marketing advertising and/or co-marketing projects prior to placement or implementation.
 Supervised the on-time and on-budget purchase of a new $750,000 custom trade show booth including; needs
assessment, vendor selection, bidding, presentation of the final design to upper management, and construction.
 Co n c lu d ed o n p a g e 2 . 

2. K EVIN R. O BERLE
512-923-7091  512-295-5356  kevin@oberle.com
Pa g e 2 o f 2
CIRRUS LOGIC, INC. (continued)
Senior Manager, Divisional Marketing Communications (Corporate Headquarters) – 2000 to 2001
Responsible for managing the corporation’s worldwide integrated marketing communications efforts, including
an 8-person staff engaged in creating collateral materials, print advertising, trade show participation, brand
management, product launch activities, field sales communications, and fulfilling both product sample and
literature requests.
 Supervised all divisional Marketing Communications Managers and their activities to ensure a corporation-wide
synchronized effort. Was the corporation’s primary liaison between outside resources such as advertising
agencies, graphic designers, writers, suppliers, printers, and other vendors.
 Conducted bi-coastal focus groups to fine-tune the company’s advertising strategies for maximum effectiveness.
 Oversaw the corporation’s participation in 22 trade shows per year, including the Consumer Electronics Show
(CES) where the company had two separate floor exhibits, a group of off-site demo suites, and an opening night
customer reception. Customer and prospect participation in and attendance at the company’s activities increased
by 160% over the previous year.
 Promoted to Senior Manager, Channel Marketing in June 2001.
Manager, Marketing Communications (Embedded Processors Division) – 1999 to 2000
Created and managed the marketing communications program for this start-up division within the company.
 Built a new product brand from its inception, including name selection, legal clearance, logo design, usage
enforcement, and culminating with its placement on end-user (consumer) packaging.
 Produced an elaborate divisional product presentation that was overwhelmingly voted as the “Best Presentation”
(out of seven product divisions) by attendees at the company’s annual Worldwide Sales Conference.
 Promoted to Senior Manager, Divisional Marketing Communications in March 2000.
ADVANCED MICRO DEVICES, INC. (AMD) – Austin, Texas – 1994 to 1997
Product Marketing Manager (Logic Products Division) – 1996 to 1997
Responsible for the division’s trade show participation, direct marketing projects, and new product launches, as
well as assisting with marketing efforts in the distribution channel for this global semiconductor manufacturer.
Product Marketing Manager (Embedded Processor Division) – 1994 to 1996
Managed the staff that provided all marketing communications activities including collateral materials, print
advertising, trade show participation, direct marketing projects, and product launches for the division.
INTELOGIC TRACE, INC. (San Antonio, Texas) – Marketing Communications Manager
DATAPOINT CORP. (San Antonio, Texas) – Marketing Communications Manager
Marketing Communications Senior Specialist
Domestic Advertising Coordinator
GENERAL ELECTRIC CO. (GE) (Worthington, Ohio) – Marketing Communications Specialist
Details on each position are available upon request.
EDUCATION
MBA (Master of Business Administration) certificate
TULANE UNIVERSITY (Freeman School of Business) – New Orleans, Louisiana
BSC (Bachelor of Science in Communication) degree
OHIO UNIVERSITY (Scripps College of Communication) – Athens, Ohio
Also, ongoing attendance at various executive development programs and seminars on management and marketing.
MILITARY SERVICE
Served with the U.S. Army Signal Corps, achieving the rank of captain. After an active duty assignment with the
Instructional Television Division at Fort Gordon, Georgia, continued service in a reserve status (IRR) with a project
officer assignment at the Army’s Aberdeen Proving Grounds, Maryland and as an ongoing mobilization officer.