This case flyer enables a discussion on how the Sports Marketing in India is blossoming through smartphones and social media. While the Indian sports viewership has been increasing, the marketers are finding new ways to cash this avid interest in sports. Smartphones and social media along with ground level marketing campaigns are proving to be perfect platforms for sports marketers in India. The base article1 highlights how Smartphones and Social media have propelled growth in Sports Marketing in India, in recent times. This case flyer can be very effective in teaching – Digital Marketing Module/Social Media Marketing module as well as Sports Marketing Module in Marketing Courses as it offers interesting learning opportunities in the three inter-related propositions. URL: http://www.etcases.com/sports-marketing-smartphones-and-social-media.html

1. SPORTS MARKETING, SMARTPHONES AND
SOCIAL MEDIA
This case flyer enables a discussion on how the Sports Marketing in India is blossoming through
smartphones and social media. While the Indian sports viewership has been increasing, the
marketers are finding new ways to cash this avid interest in sports. Smartphones and social
media along with ground level marketing campaigns are proving to be perfect platforms for
sports marketers in India.The base article1
highlights how Smartphones and Social media have
propelled growth in Sports Marketing in India, in recent times.
This case flyer can be very effective in teaching – Digital Marketing Module/Social Media
Marketing module as well as Sports Marketing Module in Marketing Courses as it offers
interesting learning opportunities in the three inter-related propositions.
Pedagogical Objectives
• To understand and discuss the marketing opportunities arising out of increased sports
viewership in India
• To discuss and debate on how sports marketing companies can leverage on the power of
social media and smartphones to design and deliver effective and efficient marketing
campaigns
• To understand what the convergence of smartphones, social media and sports marketing
companies means for marketing efforts of scores of companies in India
ABSTRACT
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1
Karthik Varma, “The Future of Marketing is in Your Hands”, The Economic Times, September 11th
2013