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Powerful & Young (Kerry Butts Jr) 2019
1. Powerful & Young LLC.
Kerry Butts jr
Project & Portfolio I: Week 3: Exploring your Personal Brand
May 25, 2019
2. Ever since my oldest brother died when I was at the age of ten
years old. I have been learning a lot on my own since. My mother
was really the only one raising me and my biological brother since
we were kids. She worked her tail off everyday. I don’t think she
ever had a comfortable off day til this day.I really didn’t have a
father figure in my life besides receiving knowledge from my step
father. My name is Kerry but, everybody calls me “Bizzy.” I guess
because I’m always up to something productive or always on a
hustle. I was known for my hard work around town and out of town.
If its something I needed done, I would do my best to figure it out
on my own. Most times I could adapt to anything I put my mind to.
Lately, I have been doing a lot of mix & mastering for musicians. I
also create visuals for audio projects and any other events. I feel
I’m unique because not everyone from my area would take the time
out to help the next person rather than bash their name. All My
work gets instant feedback and most of my customers are
satisfied every time. I’m a quick learner and very creative. Most
people say I’m self motivated. I’m also a lyrical artist. It’s a 1/10
chance you make it where i’m from. The people feel I have the
potential to make it with my music career.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Musicians and Singers
• Producers
• Agents and Business Managers
of Artist, Performers, and
Athletes
Hero Archetype - help individuals
overcome all fears during their
journey.Using industry techniques to
inspire the audiences to be brave
and confident about themselves.
CEO of My own Company
4. • DEMOGRAPHICS: 80% Female,
18-45 years old, Predominately
Black, Single, College Educated,
Located in South-America.
• PSYCHOGRAPHICS: Music
lover, Enjoys outdoor activities,
spends free time playing with kids
outside, adheres to conservative
lifestyles and opinions, regularly
attends music events.
• IDEAL AUDIENCE MEMBERS: Da
Baby, CEO(BDB), Southern
Artist(2019)
Recruiters & Hiring Managers at UMG and interscope Records
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level composer position at UMG.
‣Connect with, and send a follow up
promotional email to, 20 A&R team members
on LinkedIn by December 31, 2020.
Mid Term: (2025)
• Lead a successful music business campaign aimed
at expanding artist attendance.
‣Expand year-over-year Musician events
attendance by 50% nationwide by December
31, 2025.
Long Term: (2040)
• Establish a Music Entertainment Company that helps
aspiring recording artist increase sponsorships.
‣Save a total of $100,000, complete 10
Distribution Deals, and secure 5 business
partnerships by December 31, 2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 70%
Time Management 80%
Public Speaking 80%
SOFTHARD
CRM Software 10%
WordPress CMS 50%
Professional Writing 75%
Public Speaking 75%
SOFTHARD
7. I help hard working, Low income Music
Artist build their own Career base by
interacting and inspiring American families
through entertainment and digital media
storytelling. Be your own Boss
PROMISE
8. CREDENTIALS
Work Experience:
• 10+ years Mix & Mastering
• 10+ years Photographer & Visual
Production skills
• Great Salesman
Education:
• Oil & Gas Production Safety Systems (T1
& T2)JHS
• Music Business/Production , B.S., Full Sail University(Active Student)
• Welding 1(JHS)
Awards:
• Defensive Player of the Year class of
2014(BasketBall)JHS
• Defensive Player of the Year class os
2014(FootBall)JHS
I’m credible upon may work ethics. I’m self motivated and a reliable worker. I
work hard for future purposes. Just being myself and doing things the right way
can lead my clients to the right direction, building trust in a partnership.
9. COMPETITION
Oshane Kirlew
Industry Experience:
• (CEO)Revo Digital Solutions
Education:
• Current student enrolled in Music Business M.A at NYU
Steinhardt School of Culture, Education, and Human
Development
• Muhlenberg College
Leadership Experience:
• Co Founder/CEO of Revo Digital Solutions
• Partner/Business Development Strategist of Fortitude
Development
• Co-Founder/COO/A&R of Paradice Records
Skills and Proficiencies:
• Music industry- 20 endorsements
• Social Media - 19 endorsements
• Song Writing- 15 endorsements
Kerry Butts jr
Overall Online Presence:
• More than 200 connections, banner image not yet
customized, professional headshot, Well organized
details throughout profile, articles published, active on
social media, URL customized, 3+ Business websites
• Grade: Above Average 75 out of 100
Industry Experience:
• Unknown (Still Attending School)
Education:
• Current student enrolled in Music Business/Production,
B.S. at Full Sail University
Leadership Experience:
• Multiple Leadership Roles within my own organization
Skills and Proficiencies:
• Social Media Marketing- 1 endorsement
• Audio Mix & Mastering - 1 endorsement
• Public Speaking - 1 endorsement
• Creative/Visual Production- 1 endorsement
Overall Online Presence:
• Less than 50+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two or more content pieces, no articles
published, 10+ Artist Pages, 1 Business site, active on
personal social media accounts, URL customized
• Grade: Average, 50 out of 100
10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Kerry Butts jr
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience: Unknown
(Still Attending School)
Education:
• Current student enrolled in Music Business/Production,
B.S. at Full Sail University
Leadership Experience:
• Multiple Leadership Roles within my own organization
Skills and Proficiencies:
• Social Media Marketing- 1 endorsement
• Audio Mix & Mastering - 1 endorsement
• Public Speaking - 1 endorsement
• Creative/Visual Production- 1 endorsement
Overall Online Presence:
• Less than 50+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two or more content pieces, no articles
published, 10+ Artist Pages, 1 Business site, active on
personal social media accounts, URL customized
• Grade: Average, 50 out of 100
11. BRAND POSITION
Renewing honor, courage, and commitment in
American culture by helping individuals
become more Responsible, more Reliable,
and becoming their own Boss.
KERRY “BIZZY” BUTTS JR
Kerry earned the nickname
“Bizzy” in the Music industry
based on his personal
experience with music and his
hard work ethics.
“We” Can Get The Job DONE
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Bayou Country Superfest 2019
‣ May 25,2019 | Baton Rouge, LA
• Seafood Trap Fest & Block Party
‣ May 26,2019 | New Orleans, LA
• Bandito Festival
‣ June 22,2019 | Baton Rouge, LA
Digital Marketing
• Primary Content: est. Youtube channel called “illMuzikTv” to
perform live events and music related content.
• Primary Tools: Instagram - promote Content through 30 sec.
promo videos; LinkedIn - network with industry pros and
publish monthly articles highlighting important content
concerning current music production techniques.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase music production skills and
Photographic shills.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking CEO/Founder of a company with at least 25 yrs
of experience in music industry; family man that
upholds Christian values, May. 2022
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2022
Technical Skills
• Set up Productive Artist sites, Dec. 2019
• CEO of my Organization(PAY), May 2022
• WordPress 5 Essential Training - Lynda.com, May 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Oct. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Culture Organizations and regularly attend
monthly events, starting Nov. 2019
• Improve Portfolio Presentation - fs.bizsite.klbutts.com,
Dec. 2020
14. Kerry Butts jr
You know how the Music industry fanbase
has been gradually changing over the past
decade? Well, what I do is create original content
from companies or clients to inspire and build their
beliefs. I have always been creative with the work I do and my clients are
mostly satisfied with their results. I want to bring back the original sound in
music. I feel its too many artist in the music industry thats depending on
deals and other people’s advice. I want to make a statement that You are the
Business, its just how you sell yourself as a business partner. Hard work
does pay off.
“
