You are in business for yourself and you live and breathe what you do, but are you good at being an entrepreneur? Could you be better?

1.
Are You An Exceptional Entrepreneur?
By Amanda Watts
www.clientsinabundance.com
It really isn’t difficult to be exceptional as an Entrepreneur, but it is very
easy to be rubbish!
My friend and I visited a beautiful Boutique Wedding Dress Shop in our local
village, for a 4pm appointment. We were greeted by the owner with a friendly
smile, by name and our coats were taken from us… The décor was to die for,
the floors had lush deep pile carpet and the shop was an absolute delight.
We were offered tea and cake. The tea was served in bone china cups and
saucers; the cake was displayed on a matching cake stand. The Boutique
owner was an absolute delight and showed complete care and consideration.
My friend sat on a beautiful couch, and ate cake and drank tea whilst I tried on
five dresses and left at 5.45pm (the boutique closed at 5pm) feeling like a
princess. I did not buy, but knew I would be back, as I had seen the dress I
loved. The experience was a delight.
Two weeks later, with my sister and mother, I went to a wedding dress shop in
another nearby village. Our appointment was at 4pm. We walked in and the
lady who owned the shop was talking with a previous client who was also her
friend. She did not acknowledge us for over 10 minutes. The shop was brightly
lit, the dresses were poorly hung, the floor was stark and we felt very unwanted.
Once she acknowledged us with a little more than a grunt, she asked me to pick
out some dresses. I took my coat off and gave it to my mother to hold. Both she
and my sister were left standing, and the lady who owned the shop was not at
all interested in us as clients. The whole experience was a nightmare. She
didn’t care for us as customers, we were the last of her day, and the shop
closed at 5pm. She made sure we were out of the shop not long after this. I
tried many dresses, yet didn’t get into the experience at all. I left deflated, and
swore that I would never go back.

2. So what was the difference between the two that made one so great and
the other so poor?
1. The greeting of the proprietor, friendly vs rude – first impressions.
2. The extra value in one (tea and cake) and lack of value in another .
3. The way the shop was lit and the care taken with décor to create
ambience – atmosphere.
4. One made you feel special, the other like cattle. It was all about how I
was left feeling after the experience.
So the point of these two tales – remember it really isn’t difficult to be
exceptional, but it is very easy to be rubbish! The small attention to detail, or the
lack of attention to detail will lose you that sale, and possibly many more as
your good or bad reputation spreads.
If you provide a great first impression, provide a mountain of value and make
your customers feel great they will do your marketing for you. Your customers
will join you on social media, tell their friends how great you are, and spread the
word. But remember if you care nothing for your customers they will know. And
they will tell their friends how awful the experience was, and they will kill your
business.
Amanda is a Client Attraction Expert. She specialises in working with health,
wellness and fitness professionals who need to market their business effectively
to get more clients and make more money - but without working 70 hours a
week. What separates the Clients In Abundance service from other business
coaches is that she ONLY works with the health, wellness and fitness industry
and ONLY specialises in getting more clients and making more money, but
without getting burnt out. Because of this, Amanda's clients receive proven,
undiluted, and extremely specific step-by-step information on exactly that they
need to do to get more clients. As a result, those who coach with her get more
clients, make more money and have more free time than they would doing this
on their own.