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Velocity | Innovation Theatre Accountex 2019

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For a copy of the slides and to find out more please visit https://twentytwo.agency


Welcome aboard!

Thank you for watching. I hope this will be as helpful for you as it has been for me and my clients.

Talk to you soon!

P.S. When you’re ready… here are 3 ways we can help you with marketing and growing your accounting practice:

1. Grab free copy of my book
It's the roadmap to attracting better prospects, signing higher value clients and scaling your accounting firm. - Click Here: https://twentytwo.agency/book

2. Take the test
that will benchmark your firms ability to effortlessly attract, connect  with & convert high value clients using the Pioneering Practice Scorecard. - Click here: https://scorecard.twentytwo.agency

3. Join the tribe and connect with firms who are growing too
It's our new Facebook community where ambitious founders, owners, and partners learn to attract better prospects, sign higher value clients and scale their accounting firm. - Click here: https://www.facebook.com/groups/MarketingForProfessionalAdvisors/

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Velocity | Innovation Theatre Accountex 2019

  1. 1. VELOCITY HOW TO ATTRACT IDEAL CLIENTS THAT WILL PAY YOU WHAT YOU ARE WORTH, GIVE YOU GREAT REFERRALS AND SEE YOU AS A VITAL ASSET
  2. 2. SMALLER FIRMS CAN NOW COMPETE WITH LARGER FIRMS
  3. 3. TIMES ARE CHANGING
  4. 4. YOUR REALITY
  5. 5. Do the compliance work like bookkeeping and tax prep…
  6. 6. 1000 CLIENTS @ £1000 A YEAR = 1 MILLION LOW VALUE, HIGH NUMBER OF CLIENTS MANY STAFF (20-40+) COMPLICATED APP STACK, AD HOC DELIVERY, BUSY TAX SEASON MONSTER OF A BUSINESS
  7. 7. Define your niche market, then start communicating with them and design advisory/consulting services around their problems….
  8. 8. 100 CLIENTS @ £10,000 A YEAR = 1 MILLION HIGH VALUE, LOW NUMBER OF CLIENTS FEW STAFF (2-4) OUTSOURCED COMPLIANCE, INHOUSE ADVISORY/ CONSULTING TIGHT APP STACK, STREAMLINED SYSTEMS, SKIING TAX SEASON FREEDOM BUSINESS
  9. 9. INSECURITY Don’t know what you offer is valuable, and even if you do you don’t know how to articulate it SCATTERBRAINED Don’t know the value of focus and believe that throwing mud will mean some of it will stick SCARCITY MINDSET Never approached business growth with a strategy so take on any clients with glee when they land in your lap. Bending over backwards and giving too much for too little return
  10. 10. BELIEVE Create a valuable methodology and framework that shows your value and gives you confidence. FOCUS Go deep on a few well thought out ideas that will build in momentum the more you do them. STRONG MINDSET Have a strategy in place that you know will give you a flood of leads when desired and therefore you AUDITION prospects not beg for clients.
  11. 11. HOW DO YOU CHANGE? BE VITAL NOT FUNCTIONAL
  12. 12. Valued considered to be important or beneficial; cherished. Impactful having a major impact or effect. Trusted regarded as reliable or truthful. Agile able to move quickly and easily. Lucrative producing a great deal of profit. VITAL absolutely necessary; essential.
  13. 13. IF YOU ARE NOT A VITAL ACCOUNTANT YOUR FULL TIME JOB IS TO BECOME ONE.
  14. 14. FOCUS ON BRANDING MARKETING AND SALES
  15. 15. SEO TELESALES SNAP CHAT EMAIL MARKETING FACEBOOK ADVERTISING FACEBOOK ORGANIC WEBINARS EVENTS TWITTER LINKEDIN INSTAGRAM DIRECT MAIL YOUTUBE PODCASTS WRITE A BOOK BLOGGING NETWORKING GOOGLE PPC WEBSITE VIDEOS
  16. 16. MARKET MESSAGE MEDIA MAGNETIZE MULTIPLY MAXIMISE
  17. 17. MARKET MESSAGE MEDIA MAGNETIZE MULTIPLY MAXIMISE IDENTIFY YOUR A-GRADE AUDIENCE
  18. 18. MESSAGE MARKET MEDIA MAGNETIZE MULTIPLY MAXIMISE RELEVANCE (MIND) + RESONANCE (HEART) V, I, T
  19. 19. MEDIA MARKET MESSAGE MAGNETIZE MULTIPLY MAXIMISE FACEBOOK +/OR LINKEDIN FISH WHERE THE FISH ARE [VISIBILITY] I, a, T
  20. 20. MAGNETIZE MARKET MESSAGE MEDIA MULTIPLY MAXIMISE BUILD YOUR AUDIENCE PROVIDE VALUE TO A COMMUNITY V, T, I
  21. 21. MULTIPLY MARKET MESSAGE MEDIA MAGNETIZE MAXIMISE AUDIENCE X (RELEVANCE + RESONANCE)= A-GRADE SALES I, L, T
  22. 22. MAXIMISE MARKET MESSAGE MEDIA MAGNETIZE MULTIPLY REFERRALS OF A-GRADE CLIENTS SACK THE C’S & D’S T, L
  23. 23. Valued considered to be important or beneficial; cherished. Impactful having a major impact or effect. Trusted regarded as reliable or truthful. Agile able to move quickly and easily. Lucrative producing a great deal of profit. MARKET MESSAGE MEDIA MAGNETIZE MULTIPLY MAXIMISE
  24. 24. STAND 276 COMPLETE THE FORM ON YOUR CHAIR. POP IT IN THE BOX ON THE STAND. OR GIVE TO ME HERE. OR TALK TO SOMEONE ON THE STAND FOR MORE DETAILS.
  25. 25. “Amanda brings her own tried and tested framework yet the application for us is unique to our brand, culture and our target clients. And she totally gets what we are about too, which is hugely important. Amanda has helped me incredibly to focus on, and coach me, in developing on our whole marketing strategy and she keeps us honest to achieving this through monitoring and coaching towards milestones. Amanda brings a huge amount of expertise to all our questions and challenges and has many words of wisdom – she certainly knows her stuff and she’s also a pleasure to work with! Amanda has transformed our marketing strategy & execution and I would highly recommend Amanda to any accounting firm that’s serious about improving theirs!” ALASTAIR BARLOW, FLINDER
  26. 26. Amanda C Watt’s marketing programme for accountants works – full stop. I read Amanda’s book The Pioneering Practice in May 2018, I met her at Accountex and enrolled on the Programme there and then. By following the strategy that Amanda sets out in her book, the great advice she gave me in my on-boarding call, the content in her programme and explains in great clarity in the support calls I have managed to elevate my personal brand in 12 months to a level way above anything I expected. This has been instrumental in me winning the Xero Most Valued Professional UK Award 2018 and being invited as guest speaker on numerous podcasts, webinars and workshops in the last 12 months. And I have been able to target and win with laser like precision the ideal clients for my business. What would I say to accountants thinking about working with Amanda? Do it! But a word of caution, it’s not for the faint hearted. If you want to get the same level of return on investment that I did you need to commit yourself 100% to the programme. If you’re prepared to do it, buckle up and get ready to take your business to the next level far quicker than you ever expected!!!” MARK TELFORD
  27. 27. STAND 276 COMPLETE THE FORM ON YOUR CHAIR. POP IT IN THE BOX ON THE STAND. OR GIVE TO ME HERE. OR TALK TO SOMEONE ON THE STAND FOR MORE DETAILS.

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