1. Kendall Elizabeth Finch Denver, CO
kendall.finch@gmail.com
831.252.4351
I am a detail-oriented, qualified marketer and sales person who has a passion for progress and customer relationships. I
believe in advancing the business, creating the best relationships with my clients and having fun while I am at it!
RELEVANT WORKEXPERIENCE
Marketing Manager | Westword, Voice Media Group | Denver, CO Jan. 2013 – Aug. 2014
Independently sold advertising packages: prospected, conducted cold calls, activated and executed ad buys.
Managed several large house accounts from onboarding to re-signing: increased total advertising buys by 20% in
print, social, online and event sponsorship.
Assisted in account management responsibilities: liaison for clients in regards to performance and updates to
support the client’s objectives fully.
Monitored fulfillment and progress of campaigns and generated recaps for internal initiatives and house accounts.
Collaborated with Editorial, Sales, and Production to continue to create more sales, a larger customer base and
strong customer retention.
Grew internal lists via street team and giveaways: grew lists by average 65%.
Trained and monitored interns in all departments of Westword brand.
Planned, managed and executed the four annual Westword events; Whiteout Fashion Show, Artopia, Westword
Music Showcase and DISH with attendance over 15,000. Event responsibilities: built ad campaign creative, assisted
in outside media buys (radio, billboard, etc.), organized website creative, activated the entertainment/restaurants,
sponsor pre, during and post activation, developed and executed grassroots campaigns, assisted with ticketing
platforms, oversaw execution of promotional partners, coordinated volunteers, activated onsite event and created
event recaps.
Account Executive| What’s UP PR | Denver, CO Jan. 2015 – present
Communicative Assistant and Contract Event Assistant July 2012- Dec. 2014
Support five Outdoor Industry clients in public relations, sales, social media and marketing.
Consult as account lead for an Outdoor Clothing Company’s public relations outreach including press releases,
trade show activation, editorial placement and ad buys.
Organize the company’s calendar, databases and contacts to optimize fluidity and growth.
Continuing to grow media lists by 25% by using Cision while creating strong networking media lists for clients.
ADDITIONALWORKEXPERIENCE
Social Media and Email Coordinator | Indicard | Denver, CO Jan. 2015 – June 2015
Created spreadsheets and documentation in Google Drive for the companies social media and email campaigns to
create proof of performances and monitor client’s and Indicard’s priorities.
Managed Indicard Denver's social media platforms; Facebook, Twitter and Instagram.
Designed and executed email campaigns for clients utilizing Mailchimp. Improved open rates by 12%.
Application & Event Support | “App Squad” for company Incentive Programs | US Jan. 2015 – April 2015
Built the US Bank Incentive Program mobile application, which included event and guest information for guests.
Executed onsite event and guest and technical support for the US Bank guests on an event-to-event contract.
Carried out onsite promotion, training and marketing.
EDUCATION
University of Denver | Bachelor of Arts in Communication; Minors in Marketing and Environmental Science |
Class of 2012 | Cumulative GPA: 3.47