1. James Kirby
230 Bloomfield St ● Hoboken, NJ 07030 ● Phone: 201-572-9213 ● E-Mail: jkirby1208@gmail.com
Education
Fairleigh Dickinson University Class of 2012
Bachelor in Communication Studies
Minor in Advertisement
NCAA Athlete in Cross Country
Experience
Blue Fountain Media. New York, NY
SEM Specialist October 2014 -
 Full time SEM Specialist for Digital marketing agency.
 Auditing clients paid search accounts.
 Building out client marketing strategies.
 Building out paid search accounts and campaigns.
 Optimize paid search accounts.
 Building out social media campaigns.
 Reporting on account performance weekly, monthly and ad hoc.
 Communicating with client on weekly or monthly performance.
Acronym Media. New York, NY
PPC Analyst October 2013 - October 2014
 Full time PPC Analyst for internet marketing agency.
 Built out and maintained PPC accounts,campaigns and ad groups for clients.
 Implemented optimization techniques to help improve account performance.
 Reporting on account performance on a weekly basis as well as ad hoc reports on a regular basis.
 Built out social media campaigns on Facebook and LinkedIn.
 Communicated with client weekly or monthly on account performance.
Shoplet. New York, NY
PPC/SEO Marketing Intern July 2013 - October 2013
 Full time intern for online office supply retailer.
 In charge of creating several PPC campaigns using Google AdWords.
 Implemented PPC optimization.
 Reported account performance on a weekly basis.
 Coordinated and executed SEO optimizations

2. New View LLC. Bayonne, NJ
Freelance Marketing Manager Dec 2012 – May 2013
 Freelance marketing manager for home improvement company.
 Built and maintained company’s website using HTML & CSS.
 Maintained and optimized company’s PPC campaigns using Google Ad Words.
 Created and reported on social media ad campaigns in Facebook and Twitter.
 Site analysis and keyword research for SEO campaigns.
 SEO strategies included, but were not limited to, optimizing title tags, creating meta descriptions
adding alt tags to images and backlink building.
 Created severalEmail campaigns to help generate leads.
MelenLLC. Little Ferry, NJ
SEO/ PPC Marketing Intern June 2012 - September 2012
 Full time intern for internet marketing & web development company.
 Responsibilities included helping with SEO campaigns for severaldifferent companies by backlink
building, keyword research,site analysis and writing meta descriptions.
 Created and Maintained social media pages, along with performance reports.
 Helped PPC campaign with keyword analysis, updating and maintaining campaign budgets and
writing ad copy.
Skills
Paid Search
 Google Ad Words Certified, Google Analytics Certified, Google Shopping Certified,
Expert in Bing Ads.
 Experience with Marin and Kenshoo.
Microsoft Office Suite
 Excel, Word and Power Point.
Adobe
 Omniture, Photoshop, Illustrator, InDesign and Page Maker.
Web Design
 WordPress and Dreamweaver.
 HTML & CSS.
Third-Party Tracking Vendors
 Looker
 Unbounce