Lewis Lustman has over 15 years of experience in marketing leadership roles. He has held positions as Director of Marketing at Zyxel from 2007 to 2014, Director of Marketing at Mobile Edge from 2005 to 2007, and Marketing Manager at IOGear from 2002 to 2005. In these roles, he led rebranding efforts, increased sales and online traffic, launched new products, and managed marketing teams. He holds a Bachelor's degree in English from UCLA and is skilled in writing, French, Microsoft Office, Adobe Creative Suite, and working with non-profits.

1. LEWIS LUSTMAN
617 Via Golondrina
San Clemente, California, 92673
(949) 813-6060
slogans7@gmail.com
WORK EXPERIENCE
ZYXEL, ANAHEIM, CA
Director of Marketing, October 2007 - September 2014
Led six-person department in rebranding American division of 20 year-old Taiwanese communications firm by
creating all-new marketing materials that aligned company with needs of American customers.
 Redesigned and rewrote all website content, trade show materials, data sheets, brochures,
newsletters, flyers, electronic and print ads, and press releases, helping increase sales year over year.
 Inaugurated highly-integrated and interactive social media strategy, initiating highly-visible
corporate presence on all leading social media platforms.
 Led launches of 50 new products per year, coordinating all marketing media to gain multiple Editor's
Choice Awards and constant top-tier media exposure.
 Launched “Day of Giving,” an annual charitable program to support non-profit organizations.
MOBILE EDGE, ANAHEIM, CA
Director of Marketing, October 2005 - June 2007
Directed Marketing Department for computer bag manufacturer, responsible for driving entrepreneurial
B2C marketing initiatives.
 Led website redesign, ad placement, OEM relationships, collateral content, and event participation.
 Initiated aggressive online marketing campaigns including SEO and SEM initiatives, e-mail blast
campaigns, blog and community website participation, and reciprocal linking with other sites that
improved on-line traffic by 85% and increased online sales by 35%.
 Created monthly online promotions that attracted 50% increase in opt-in database.
IOGEAR, FOOTHILL RANCH, CA
Marketing Manager, October 2002 - September 2005
Managed six-person team in development of multinational B2B and B2C marketing campaigns
comprising advertising, PR, direct marketing, trade show, website redesign programs.
 Contributed to increased sales through innovative multi-tiered marketing campaigns.
 Led successful multi-tier branding campaign of new product line for vertical markets.
 Managed highly-coordinated launch of 30 products per year, incorporating cross-functional team.
training, PR strategy design, integrated Marcom plan, and retail packaging design.
EDUCATION
UCLA, LOS ANGELES, CA
Bachelor of Arts, English
ADDITIONAL SKILLS
 Former writer for Los Angeles Magazine, the Los Angeles Times, and numerous other publications.
 Motivational team leader who thrives on coaching and mentoring co-workers.
 Passionate about working with non-profit organizations to benefit those in need.
 Hands-on leader; highly proficient with all MS Office programs and Adobe Creative Suite apps.
 Read, write, and speak French.