Supercharge Your
Marketing for 2014!
David Newman
e: david@doitmarketing.com | p: 610.716.5984
To Get Media – BE the Media!

• Please tweet: @dnewman
• Video contest
• Photo contest
• I need help...

e: david@doitmark...
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
3 Speakers You NEVER!
Want to Follow...


e: david@doitmarketing.com | p: 610.716.5984
3 Speakers You NEVER!
Want to Follow...


e: david@doitmarketing.com | p: 610.716.5984
3 Speakers You NEVER!
Want to Follow...


e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
Your notes will be about !
YOUR BUSINESS - not my slides...

=

•  Define

•  Organize
 =

•  Implement
 =
=

•  Track

Wan...
Your notes will be about !
YOUR BUSINESS - not my slides...

Ninja note taking:
1.  “Easily Doable”
2.  “Major Impact”

e:...
Decide Who YOU Are
What I am
passionate
about

What
THEY are
passionate
about

Who I am
passionate
about

e
Defin

e: david...
Decide Who’s NOT for you

e
Defin

e: david@doitmarketing.com | p: 610.716.5984
Niche, Specialty, Lens, Expertise,
Secret Sauce, FSB difference

e
Defin

e: david@doitmarketing.com | p: 610.716.5984
4 Levels of Marketing
Strategy

Tactics

Initiatives

Action Steps
ize
rgan
O

e: david@doitmarketing.com | p: 610.716.598...
Ooooo... Twitter! Shiny!!!


e: david@doitmarketing.com | p: 610.716.5984
EXAMPLE
Strategy: Internet marketing

Tactic: Social media

Initiative: Start using Twitter

Action: Set up 20 tweets in
H...
ize
rgan
O

e: david@doitmarketing.com | p: 610.716.5984
ize
rgan
O

e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
ent

m
Imple

e: david@doitmarketing.com | p: 610.716.5984
LESS Marketing = MORE Success
Stop hedging your bets

Choose fewer, smarter and
more effective tools

ent

m
Imple

e: dav...
Where’s the Beef? Expertize!
Repurpose
Blogs into…
Articles into…
Special Report into…
Speeches into…
Book into…
Podcasts ...
Thought Leadership Marketing
TM

Personalized Professional Public Relations
1.  Speaking (Visible)
2.  Writing/Content (Cr...
Laser Focus Your Marketing So
EVERYTHING Gets Easier:


WHO?
ent

m
Imple

e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
Secret to Success...


ent

m
Imple

e: david@doitmarketing.com | p: 610.716.5984
e: david@doitmarketing.com | p: 610.716.5984
Track Connections - LinkedIn
1. I’d like to put my professional network on LinkedIn at your
disposal. After we connect, if...
Track Outreach - Email
Hi [NAME],
I'm not sure if you can help me, but I am hoping you
might point me in the right directi...
Track Phone Calls
Hi Susan, This is David Newman. I work with [WHO] who
want to [OUTCOME] and [FSB RESULT]. I’m calling to...
You just need a HUG

• Hunger to play BIGGER
• Urgency to act BOLDER
• Game plan to get BETTER... 

e: david@doitmarketing...
Make Sure This Sticks!
•  YOUR Biz Card = Free tools and this PPT
•  Write on back: FREE20 or REFER
•  Email your photos a...
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David Newman Philadelphia Business Journal Supercharge Your Marketing for 2014

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David Newman's sold out seminar for the Philadelphia Business Journal: "Supercharge Your Marketing for 2014" delivered on Feb. 26, 2014 at the Greater Philadelphia Chamber of Commerce.

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David Newman Philadelphia Business Journal Supercharge Your Marketing for 2014

  1. 1. Supercharge Your Marketing for 2014! David Newman e: david@doitmarketing.com | p: 610.716.5984
  2. 2. To Get Media – BE the Media! • Please tweet: @dnewman • Video contest • Photo contest • I need help... e: david@doitmarketing.com | p: 610.716.5984
  3. 3. e: david@doitmarketing.com | p: 610.716.5984
  4. 4. e: david@doitmarketing.com | p: 610.716.5984
  5. 5. e: david@doitmarketing.com | p: 610.716.5984
  6. 6. e: david@doitmarketing.com | p: 610.716.5984
  7. 7. 3 Speakers You NEVER! Want to Follow... e: david@doitmarketing.com | p: 610.716.5984
  8. 8. 3 Speakers You NEVER! Want to Follow... e: david@doitmarketing.com | p: 610.716.5984
  9. 9. 3 Speakers You NEVER! Want to Follow... e: david@doitmarketing.com | p: 610.716.5984
  10. 10. e: david@doitmarketing.com | p: 610.716.5984
  11. 11. e: david@doitmarketing.com | p: 610.716.5984
  12. 12. Your notes will be about ! YOUR BUSINESS - not my slides... = •  Define •  Organize = •  Implement = = •  Track Want to do it Will do it Do it! (V-N-D) Did you do it? e: david@doitmarketing.com | p: 610.716.5984
  13. 13. Your notes will be about ! YOUR BUSINESS - not my slides... Ninja note taking: 1.  “Easily Doable” 2.  “Major Impact” e: david@doitmarketing.com | p: 610.716.5984
  14. 14. Decide Who YOU Are What I am passionate about What THEY are passionate about Who I am passionate about e Defin e: david@doitmarketing.com | p: 610.716.5984
  15. 15. Decide Who’s NOT for you e Defin e: david@doitmarketing.com | p: 610.716.5984
  16. 16. Niche, Specialty, Lens, Expertise, Secret Sauce, FSB difference e Defin e: david@doitmarketing.com | p: 610.716.5984
  17. 17. 4 Levels of Marketing Strategy Tactics Initiatives Action Steps ize rgan O e: david@doitmarketing.com | p: 610.716.5984
  18. 18. Ooooo... Twitter! Shiny!!! e: david@doitmarketing.com | p: 610.716.5984
  19. 19. EXAMPLE Strategy: Internet marketing Tactic: Social media Initiative: Start using Twitter Action: Set up 20 tweets in Hootsuite by Friday ize rgan O e: david@doitmarketing.com | p: 610.716.5984
  20. 20. ize rgan O e: david@doitmarketing.com | p: 610.716.5984
  21. 21. ize rgan O e: david@doitmarketing.com | p: 610.716.5984
  22. 22. e: david@doitmarketing.com | p: 610.716.5984
  23. 23. e: david@doitmarketing.com | p: 610.716.5984
  24. 24. e: david@doitmarketing.com | p: 610.716.5984
  25. 25. ent m Imple e: david@doitmarketing.com | p: 610.716.5984
  26. 26. LESS Marketing = MORE Success Stop hedging your bets Choose fewer, smarter and more effective tools ent m Imple e: david@doitmarketing.com | p: 610.716.5984
  27. 27. Where’s the Beef? Expertize! Repurpose Blogs into… Articles into… Special Report into… Speeches into… Book into… Podcasts into… Audio CDs into… Videos into… ??? ent m Imple e: david@doitmarketing.com | p: 610.716.5984
  28. 28. Thought Leadership Marketing TM Personalized Professional Public Relations 1.  Speaking (Visible) 2.  Writing/Content (Credible) 3.  Social Media (Shareable) 1 + 2 + 3 = Experts Win! e: david@doitmarketing.com | p: 610.716.5984
  29. 29. Laser Focus Your Marketing So EVERYTHING Gets Easier: WHO? ent m Imple e: david@doitmarketing.com | p: 610.716.5984
  30. 30. e: david@doitmarketing.com | p: 610.716.5984
  31. 31. Secret to Success... ent m Imple e: david@doitmarketing.com | p: 610.716.5984
  32. 32. e: david@doitmarketing.com | p: 610.716.5984
  33. 33. Track Connections - LinkedIn 1. I’d like to put my professional network on LinkedIn at your disposal. After we connect, if there's someone to whom you'd like a personal introduction, just let me know. Thanks in advance. 2. I’m glad to be connected to you on LinkedIn and wanted to reach out to you personally. My expertise is in _______. If a brief conversation about your situation would be valuable, I’d be glad to brainstorm with you. [Name] [Phone] Track e: david@doitmarketing.com | p: 610.716.5984
  34. 34. Track Outreach - Email Hi [NAME], I'm not sure if you can help me, but I am hoping you might point me in the right direction. Would you happen to know who is responsible for _______? I am not sure if a [Program/Service/Product] like this is a good fit for you or not (from what I saw in the Business Journal, I think it might be), and I would like to connect with the right person to find out. Any help you could provide would be very greatly appreciated. Warmest regards, [YOUR NAME] Track e: david@doitmarketing.com | p: 610.716.5984
  35. 35. Track Phone Calls Hi Susan, This is David Newman. I work with [WHO] who want to [OUTCOME] and [FSB RESULT]. I’m calling to see if a program like this might be valuable for your [team]. Hi Susan, This is Jane Buck. I work with bankers who want to get more small business banking customers and boost both deposits and lending. I’m calling to see if something like this might be valuable for your members. Hi Susan, This is Betsy Ross. I work with cancer patients who want to feel good and look great even during treatment. I’m calling to see if a program like this might be valuable for your patients and nurses. Track e: david@doitmarketing.com | p: 610.716.5984
  36. 36. You just need a HUG • Hunger to play BIGGER • Urgency to act BOLDER • Game plan to get BETTER... e: david@doitmarketing.com | p: 610.716.5984
  37. 37. Make Sure This Sticks! •  YOUR Biz Card = Free tools and this PPT •  Write on back: FREE20 or REFER •  Email your photos and videos to david@doitmarketing.com ! e: david@doitmarketing.com | p: 610.716.5984

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