1. apassionforlife●aloveoffamily●dedicationtohelpingothers●loyalty●makingthisworld
abetterplace●lovedbymany●agenuineleader●makinghistory●communitybuilder●art
activist●socialjustice●youthdevelopment●livingthelifeIlove●honesty●partnerships
► An educated and accomplished technology professional and visual artist with over twenty years of diverse
experience in internet development, the Fine Arts, traditional and digital photography, editing and printing, project
management and community building within a wide range of industries.
► Experienced in internet architecture, user experience, website analysis and other interactive technologies.
► A unique visionary with innovative conceptual skills for strategic initiative.
► An enthusiastic, dedicated worker, loyal team player and effective leader with broad specialized knowledge and
agency/client services experience.
► Qualified to hire, manage, and motivate productive and creative staff.
► Committed to making this world a better place, a humanitarian with a significant legacy that is transformative
and uniquely healing with unparalleled impact and meaning.
Keith Piaseczny-Hernández
56 West 11th Street 9FW
New York, NY 10011
phone: 646-251-2787
email: keith@artaid.org
CURRICULUM VITAE AND RESUME OF:
KEITH PIASECZNY-HERNÁNDEZ
CURRENT POSITION IN CIVIL SERVICE
TITLE: GRAPHIC ARTIST
NEW YORK CITY HOUSING AUTHORITY
Landmark Education: The Advanced Course and Self Expression and Leadership Program (2013)
Wayne State University (1989)
MFA graduate Fellowship in Public Art and Photography, Awarded full-tuition scholarship
Manhattanville College (1983)
BA Cum Laude in Sociology and Photography, Departmental Honors, Dean’s List, Academic Scholarship
Editor of College Paper, Photo Editor of Yearbook
St. Clare’s Hall, Oxford (1982)
BA Study abroad scholarship in Oxford, England
Independent Study Bauhaus and History of British photography
St. Ladislaus (1979)
High School Diploma, Student Council, Homecoming King, National Honor Student
ABOUT ME I am:
WHERE I HAVE STUDIED Education College and Post Grad:
New York Council on Humanities: Staten Island September 11th Memorial Award.
National September 11th Memorial and Museum: ArtAID works for permanent collection.
New York Historical Society: 9/11 Collections development for “Radical Hospitality”.
New York State Museum in Albany: Ground Zero Memorial installation.
ArtAID: Founder and Director of project of “Art in Service of Humanity” in response to September 11th.
DiscNY: Executive Steering Committee to launch first high-school league in New York.
New York City Public Ultimate League: Founder and Director of largest social network in NYC.
9/11 Community for Common Ground: Steering Committee.
WTC Survivors Network: Designed and launched Save the Survivors’ Stairway campaign.
Microsoft Virtual Academy: SharePoint training for Microsoft Certified Solutions Expert.
Adobe InDesign User Group: Group member and Noble Desktop Adobe Workshops.
Society for Photographic Education: National Conference - Artworld & Alternative Access to Media.
College of Lifelong Learning at Wayne State University: Strategies in Political Art.
Rochester Institute of Technology: Photography Department Graduate Studies Honorarium.
University of Michigan: Department of Art and Architecture lecture series.
Urban Center for Photography: Organization Founder and Creative Director of Demolished by Neglect project.
Michigan Council for the Arts: UCP Operational Support and Creative Artists Award.
Detroit Council of Arts: UCP Founder, Operational Support and Individual Artists Grants.
New York City Council: In Council Chambers recognition and proclamation on Anniversary of September 11th.
• Wordpress, HTML5, CSS3, XML, SharePoint, interactive web design, CMS layout and print production.
• Agency graphic brand standards creation, visual identity implementation, maintenance and strategy.
• Adobe CS Design, Dreamweaver Photoshop Illustrator for web, offset printing to digital press.
• Social Media, Facebook, Twitter, Wordpress, Flickr, YouTube, LinkedIn, Wiki., etc.
• Creative Concept visualization, creative initiative, project management, website development and implementation.
• Photographic research, photo editing, digital fulfillment and working with photographers on image needs.
• Collaboration and teamwork with other departments and units for production, translations, etc.
• Expertise in graphic industry web standards, UX user interface experience and best practices.
• Community outreach, audience building, focus groups and niche marketing.
WHAT I KNOW Experience, Technology, Specialized Knowledge, Skills
HOW I AM DISTINGUISHED Honorariums, Awards, Workshops and Community Service
http://www.linkedin.com/in/artaid LinkedIn
2. CURRENT POSITION 2015
New York City Housing Authority 250 Broadway, NY, NY 10007)
Civil Service Title: Graphic Artist (2008 – present)
http://www1.nyc.gov/site/nycha/index.page
I have served for seven years as the senior Graphic Artist at NYCHA, largest public housing authority
in North America. In this role I have worked with Department of Communications on a variety
of projects, marketing campaigns and strategic initiatives. I am responsible for applying agency
graphic standards and brand integrity in the design of booklets, flyers, brochures, reports, posters, banners and web
graphics. I coordinate with agency staff and external partners to implement designated portions of communications
and marketing campaigns and strategies. I maintain fulfillment through General Services Department for printing and
production services. I work with Department of Equal Opportunity for document translations. I am well liked and widely
known to be an enthusiastic, loyal and innovative employee who is dedicated to civil service and going beyond the call. I am willing to train in
any areas that will help me make a significant contribution in any job title, description or department.
HIGHLIGHTS OF ACCOMPLISHMENTS AT NYCHA:
• created agency wide Brand Standards initiative for consistent usage of graphics and re-branding in agency publications
• initiated and authored Google Fast Gigabit RFI “Bridging the Digital Divide” to provide free internet to residents
• developed NYCHA’s first social media project plan, NESCO: NYCHA Exploring Social Communications Options
• launched the agency Facebook page (I had the honor of hitting the “publish” button) https://www.facebook.com/NYCHA
• proposed plan for variable data and document translation workflow with interactive templates
• designed Executive Department booklet for ESSP: NYCHA Elevator Service and Safety Plan
My role at NYCHA has ranged from doing boilerplate graphics and forms to creating executive level initiatives
and campaigns. When I arrived fresh from a background in high-level visual identity and brand standards
maintenance for Fortune 500 companies, I quickly realized that there was a need for such an agency brand
guideline at NYCHA, where previously none existed. The resulting document started with an investigation
of existing brand erosion and misuse and proposed solutions to this problem. My analysis was a ground
breaking initiative that determined the need to better engage residents and humanize the NYCHA brand,
where previous content focused primarily on buildings instead of people. I first introduced this strategy with
the ESSP Elevator Service and Safety Plan booklet for John Rhea to present to CIty Hall. The Director of
Communications at the time was so impressed with my initiative and suggested that I should work for DOC.
Around this time, during my first year at NYCHA, I was asked to
help develop a project plan for NESCO: NYCHA Exploring Social
Communications Options, another initiative that had a historic impact on the nature of communications and
branding at NYCHA. This laid the groundwork for the creation of NYCHA social media initiatives, such as Facebook, Twitter, Flickr, etc., that did
not yet exist at NYCHA. Among other accomplishments, I have the honor of publishing the Agency’s official Facebook to the public!
As I became increasingly engaged in launching NYCHA social media platforms, it was a requirement that NYCHA residents
would have access to the internet in able to use them. To that end I proposed to Google as part of their Fast Gigabit Initiative
to create an internet infrastructure for NYCHA in order to provide this for free to low and middle income New Yorkers living in
NYCHA developments. Although Google did not award the contract to NYCHA, the language and vision of that document had an
impact as high up as City Hall. The plan contained the philosophical imperitive of bringing internet access to the masses.
In my position as Graphic Artist, a strong sense of creative initiative went beyond my making
designs and logos for campaigns. It extended to envisioning the campaigns, often in a sort of
subversive, anonymous way. For example, in my first year, I noted that we did not have adequate
recycling in our Central Office, no place for glass bottles or metal cans. I communicated this up
to the executive level that it was hypocritical for us not to be doing what we are expecting of our
residents and within a few weeks we had a Green Office campaign and contest to see which
floor could recycle the most. I had hoped we could actually find a way for this effort to generate
funds for community programs. Shortly after Hurricane Sandy, while sitting at my desk I wrote
to the Chairman that I felt useless sitting behind my desk when NYCHA residents were in such
dire and widespread need, so I requested to be assigned out to the field to
check on them. Within a few days bus loads of staff from Central Office descended on the Red Hook
developments making floor to floor surveys to check on the residents.
I imagined banners placed on construction sheds thanking staff
for their effort or communicating important messages to residents.
Whether or not it can be proven that I lit the fires setting these
initiatives into action, I saw the need, independently proposed and
ultimately participated in them. I even began to brand elements of a
“NYCHA Cares” campaign to express our humanity in the face of such
a difficult situation, and likewise conceived a “#myNYCHA” twitter
campaign when the agency was still developing PlanNYCHA.
3. ART IN SERVICE OF HUMANITY: ArtAID 2001-present
http://www.artaid.org
Perhaps my most important personal work and vision to date is a unique graphic artist’s response to September 11th, in a
series of community outreach projects, tribute poster designs and most notably installing the 1st the Ground Zero Memorial at the site of the
former World Trade Center. This collection of unique historic value is in the permanent collection of the National September 11th Memorial
and Museum with a special exhibition planned for the 15th Anniversary of 9/11. I was the visionary behind the creation of a unique brand with
an enormous value to society and significant community outreach that positively impacted an entire City and beyond.
https://www.facebook.com/ArtAID
http://www.artaid.org/groundzeromemorial.html
http://today.msnbc.msn.com/id/4242979/ns/today-entertainment/t/exhibit-chronicles-outpouring-support-after-sept-attacks/
http://photographyblog.dallasnews.com/archives/2011/09/photos-of-the-day---thousands.html
http://www.artaid.org/bostonglobe.html
http://www.artaid.org/index.html
A BACKGROUND IN WEB DEVELOPMENT Pica9 - 2008
http://www.pica9.com/html/
At this startup technology company I was involved in website development projects for Fortune 500 companies. I worked with programmers
to build interactive applications for building customized PDF documents according to agency brand standards. I produced design elements,
graphics, front-end coding, CSS, html, and did proprietary software coding using BBEdit. The most interesting aspect of this position was an
intensive training in brand standards. I created the templates for Marriott Hotels and Resorts used in the platform we built to maintain those
standards. This high level visual identity training is the approach that I applied for my NYCHA style guide initiative. The links below represent
some of the projects I worked on. They are presented as animated gif screenshots to give an idea of the design and navigation, however the
pages are not functional unless logged into the system.
Norwegian Cruise Lines (NCL) http://nycpul.com/NCL_preview/ncl.html
Fedex http://nycpul.com/pica9_work/fedex.html
Kelly http://nycpul.com/pica9_work/kelly.html
Gentiva http://nycpul.com/pica9_work/gentiva.html
Honeywell http://nycpul.com/pica9_work/honeywell.html
Stargas http://nycpul.com/pica9_work/stargas.html
Wagner http://nycpul.com/pica9_work/wagner.html
FRISBEE... Really!?!? (...it’s just a flying disc): 1981-present
When passion for a recreational sport leads to wide ranging successes in community building activities, social media campaigns and
professional experiences, it is worthy of inclusion in a curriculum vitae. It’s not just a sport. It’s more than a hobby. It’s a social movement
based on spirit of the game, mutual respect and teamwork. I have participated on local, national and international levels for over two decades,
These activities require high levels of teamwork, community involvement, and diverse communications skills from
social networking to project management. In helping the AUDL to build their followers and engage fans I created
a national campaign, and the pilot “test” image already set a record for the number of likes overnight. I have set
historical precedent in organizing NYC’s 1st high school youth league to grow the sport in one of the most under
served major US cities. Serving as a referee on the field in a professional sport is unique and demands extremely
fast-paced quick thinking, decision making and judicial conflict resolution in a highly charged atmosphere. All these
activities illustrate my proven abilities as an initiator, a team player, a decision maker over matters that directly involve many people, and most
importantly, they reflect my love for community, youth development, civil service and making this world a better place.
RELEVANT LINKS:
The AUDL http://theaudl.com/
https://www.facebook.com/theAUDL on Facebook
https://www.facebook.com/newyorkempire on Facebook
New York City Public Ultimate League
http://sports.groups.yahoo.com/group/nycpul/ online
New York City Public Ultimate Leagues online
http://nycpul.com/
• Played in USAU Grand Masters Nationals, NYC Summer league champions 2014, Paganello, World Championship of
Beach Ultimate, NY City League Championships and regular participation in local recreational and competitive leagues.
• Created largest social network of ultimate players in the City NYCPUL, Yahoo group with over a thousand followers and
NYCPUL Facebook pages that I regularly post content to.
• Founding member of DiscNY producing the first city-wide youth ultimate league in NYC, numerous high school teams,
and sending teams to state and national tournaments.
• Director of Community Outreach for the New York Empire, the first professional ultimate team in the city. Organize and
volunteer at annual Play Streets in Harlem in partnership with the NYC Parks and Recreation Department.
• Head Official for the AUDL American Ultimate Disc League, the Nation’s 1st professional league where I am responsible
for managing a high level competitive sport with world class athletes in front of thousands of fans.
and on Facebook
https://www.facebook.com/groups/103689499708670/
Disc New York online
http://discny.org/
and on Facebook
https://www.facebook.com/DiscNY
http://discny.org/p/discny-community-shares-the-love-at-two-sports-festivals-on-one-spring-day
https://www.facebook.com/photo.php?fbid=10152966696837677&set=o.148314748537921&type=1&theater
AN EXCEPTIONAL MANAGER... Corbis - Bettmann Archives 1996-8
http://www.corbisimages.com/stock-photos/collection/bettmann
When Bill Gates purchased the largest photo historical archives in the world, I was promoted to Imaging Manager, and tasked with creating
the workflow to digitize millions of images. I hired and trained staff. I received American Management Association training, and during the two
years I was in this position I always exceeded departmental goals and received the highest bonus award percentages given in the company.
