1. Social Media
Why social media is a requirement, not an option, for your County Office.
To connect with parents and community supporters you must be part of the online conversation
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2. Social Media
Social media has been around since the early 2000's (myspace launched in 2003), but didn't really take off until around
2008-2009. Now no one wants to admit when they still don't quite understand it. Like our friend Bernice.
Beatrice Video -
https://www.youtube.com/watch?v=lJ0yD-9CDwI
Miriam Webster: Social media refers to forms of electronic communication through which users create online communities to
share information, ideas, personal messages, and other content (as videos)
THE IMPACT -
If social media platforms were countries:
1. Facebook - 1.4 billion users
2. China - 1.3 billion
3. India - 1.2 billion
4. Tencent - Chinese Internet service portal
*Every second 2 new members join Linked In - and the age limit is 13…
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3. Social Media
Social media is awesome!
Most platforms are free to use, although their are "upgrade options for a fee"
Posts can be done very quickly
You can break away from your formal communications and have some fun. This isn't the glossy brochure in your lobby.
Is it really free and quick? More about that later.
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4. Social Media
Napa COE are on Facebook, Twitter, Instagram, LinkedIn and YouTube
What are the rules:
Creating, currating, connecting, culture
Creating and connecting are obvious
Currating - pulling the best content
Culture - Creating a sense of your local COE and community culture through your posts.
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5. Social Media
I'M GOING TO SHARE SOME EXAMPLES
J Crew Video
https://www.youtube.com/watch?v=Lp9BtJ2L1lY
Powerful impact - "ladies not afraid of me"
Filming at the store, post interviews, shot in clothes = 30 hours
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6. Social Media
Collaboration Nation: eSchool news and the tech company CDW-G.
Post on their Facebook page to get likes for monthly prize
Second step was judging
$50K in tech
https://www.youtube.com/watch?v=wrRigz8BMMU
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7. Social Media
Launched our Facebook page in 2011.
Slow going at first, until our facilities director snapped a photo of some foxes on the grounds, and on a whim I decided to post it.
Lots of likes, numerous comments. I had been posting helpful information like free library tutors, and upcoming parent
workshops.
But it's OK These kinds of pics elevate you in the feed, and raise awareness of your account. You get new followers - who can
now see when you post events.
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8. Social Media
W.C. Fields said it - but we have the cutest clients you can imagine - show them off!
Trick or treaters from our early childhood program.
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9. Social Media
Come on down to the high school band car wash!
let your community know how involved your board and superintendent are - document every school-related event they attend.
Have a clear contact person, and mulitple ways to contact (email, text).
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10. Social Media
local loyalty - people love to see students and staff that they know.
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11. Social Media
Agent of Influence
Barbara as a double agent
more than 60 submitted photos
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12. Social Media
Good for staff spirit and humanizes the COE. Hey that guy is my neighbor!
Halloween
Baby showers
trainings
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13. Social Media
Our events
Community events
Become a valued resource for what's is happening in the community.
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14. Social Media
I'm going to talk about some social media successes and failures.
Struggling to get followers. Online for a year and had 50 or 60 followers.
Contest - Someone will be randomly chosen from the next 100 likes to win a flip camera. 40 likes in a few days on Facebook.
Facebook, then Twitter hit the mark. Be sure to post so people know you followed through.
587 likes on FB
669 followers on Twitter
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16. Social Media
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17. Social Media
Creating original content (not video)
Reviewing the platform feed
Sharing/Re-tweeting/Re-Graming
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18. Social Media
You can't only post
Must be an active member of the community
Just like if you stop mailing holiday cards - you stop receiving them
If you don't interact - re-tweet, like etc. you won't get others to do the same for you.
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19. Social Media
VIDEO TAKES TIME
Quality video takes time - but the payoff can be enourmous
devote staff time or hire a consultant
EQUIPMENT MATTERS
Whether in-house or a hired hand, good equipment matters
CLOSED CAPTIONING
There are Federal and CA accessibility requirements that govern our presence online as a public agency. Part of those
requirements are closed captioning for video.
1/2 hour of video can take 2-3 hours to caption.
Auto captioning options for excellent quality - but often has to be done manually
we have staff working on as they have time.
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20. Social Media
Should not show students without media releases.
Verify with site admin and/or teacher.
Check with your legal rep or liability insurance - what is their policy? Can you post if the district has a release?
Be clever!
close up of a child's work, backs of students with teacher facing, tiny hands digging in dirt, campus art.
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21. Social Media
Negative Comments:
Don't engage - only clarify or answer questions
Post policy so you can delete
offer to talk via phone or email
We give districts a choice
Driver's Seat:
Trained staff is essential! There are legal issues you want to be aware of, also appropriate content
Staff:
Board Policies - Tweet at me if you would like to see.
Train staff on what's in policies: no students posted on personal social media, no connecting with students.
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22. Social Media
Don't be afraid to change!
Switching from Pinterest to Instagram
2 years - did not pick up a following
Local educators are adding Twitter accounts daily
Schools are adding Instagram accounts for every segment
Who is your audience? Where are they?
Google is your friend! Search demographics
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23. Social Media
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