Co-creating the User Experience - Kshitiz Anand

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Talk by Kshitiz Anand, Kuliza Technologies, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.

https://sites.google.com/site/stcindiaux/speakers#Kshitiz

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Co-creating the User Experience - Kshitiz Anand

  1. 1. The return of SoLoMonKshitiz Anand | Design Strategist | @kshitiz |
  2. 2. SocialoLocalizationoMobilio
  3. 3. We live in exciting times…but its challenging too !
  4. 4. Developments in Design Machine Power Everyone a designer Changing lifestyles Exciting For a better worldRise of Social Networks Information on the go Design in the boardroom
  5. 5. It took 852 days for Facebook and 780 days for Twitter to get to 10 Million members Google+ took 16 days to get there.In 4 weeks time it reached 25 million users
  6. 6. Designing for mass appeal A smaller world Expanding domains Rise of Publicy Challenging Criticality of DesignEverything is monitored Information overload
  7. 7. Exciting +   Challenging Complex ?
  8. 8. “Complex Systems are shaped by all the people whouse them, and in this new era of collaborative innovation,designers are having to evolve from being the individual authors of objects, or buildings, to being facilitators of change amongst the large group of people.” - John Thackara in ‘In the Bubble’
  9. 9. “Complex Systems are shaped by all the people whouse them, and in this new era of collaborative innovation,designers are having to evolve from being the individual authors of objects, or buildings, to being facilitators of change amongst the large group of people.” - John Thackara in ‘In the Bubble’
  10. 10. The world is my playground
  11. 11. But now it comprises of Fans Tweet Followers Retweet Likes Sharing DM Pictures IM Video Chats People Friends Socializers Circles Information Hangouts SpeedTouchscreens Mobile Tablets Networks
  12. 12. But now it comprises of Fans Tweet Followers Retweet Likes Sharing DM …and its Pictures IM Video Chats complicated ! People Friends Socializers Circles Information Hangouts SpeedTouchscreens Mobile Tablets Networks
  13. 13. Get me an expert at allthis! This is toomuch for me to handle!
  14. 14. I am a UXWho are Designer! you? I doWhat do everything!you do?
  15. 15. You’ve got great skills! We know exactly what we want! Have you met my men and ministers Socialo, Localizationo and Mobilio?
  16. 16. See, I can do Why can’t this design they let they too. This just let the should be designer do exactly like all the design! this. No your majesty, it should be changed this way! Umm..Actually canwe see more options of this?
  17. 17. Co-creating the User Experience Consciously Sub-Consciously
  18. 18. A basis for Co-creation in Activity Theory
  19. 19. Why co-creation is happening•  Change in the way people interact•  New devices being introduced•  Rise of Globizen Community•  Want information on the fingertips•  Businesses want a say in the design•  New channels for contribution Contd…
  20. 20. Why co-creation is happening•  Technological determinism•  Letting technology take its course•  Everyone is a designer•  High Social media awareness•  Wider adoption of Agile framework
  21. 21. I hereby give you the permission to pitch in your ideas to the design Too many cooks spoil the brothYay ! We have a say in the design!
  22. 22. Now that we are co- creating, we can do things faster! And get thisdone in lower costs! Yaay!!!
  23. 23. What can be co-created•  Interactions between the actors•  Stakeholders insights•  Experiences•  Strategy•  Designs•  Sharing paradigms•  Information consumption•  Information dissemination
  24. 24. The power to the people! Let the co-creations begin!
  25. 25. When & where to use it•  Online•  Offline•  The entire life-world of people•  Real time experiences•  Experience in nostalgia•  Experience in delight•  Focusing on activity rather than task
  26. 26. How co-creation happens Business •  Regular Interaction •  Understanding of each others limitations •  Proper communication of discussions Designer •  Different channels of communication in person or over the technical media •  Raising a flag early in design processTechnology User
  27. 27. Co-creation Framework•  Experience Mindset•  Context of Interactions•  Engagement platforms•  Network Relationships The  Power  of  Co-­‐crea.on,  (Venkat  Ramaswamy  and  Francis  J  Gouillart).  
  28. 28. Having an Experience Mindset
  29. 29. Having an Experience Mindset •  Not just Designers, but everyone •  Not just online, but offline too •  In larger systems and services
  30. 30. Co-creation Framework•  Experience Mindset•  Context of Interactions•  Engagement platforms•  Network Relationships The  Power  of  Co-­‐crea.on,  (Venkat  Ramaswamy  and  Francis  J  Gouillart).  
  31. 31. Understanding context of Interactions
  32. 32. Understanding context of Interactions•  Cultural factors•  Environmental•  Communal•  How people use the stuff they use•  Direct and Indirect usages
  33. 33. Co-creation Framework•  Experience Mindset•  Context of Interactions•  Engagement platforms•  Network Relationships The  Power  of  Co-­‐crea.on,  (Venkat  Ramaswamy  and  Francis  J  Gouillart).  
  34. 34. Providing engagement platforms
  35. 35. Providing engagement platforms•  Online/Offline•  Cross platform compatibility•  Being available round the clock•  Community and one-on-one
  36. 36. Co-creation Framework•  Experience Mindset•  Context of Interactions•  Engagement platforms•  Network Relationships The  Power  of  Co-­‐crea.on,  (Venkat  Ramaswamy  and  Francis  J  Gouillart).  
  37. 37. Network Relationships
  38. 38. Network Relationships •  Ensures better service •  For primary and secondary users •  Feedbacks and discussions •  Provide Incentives
  39. 39. Co-creation of the UX If anyone can contribute to the design One need not be a designer to do soTHE RISE OF CROWDSOURCING PLATFORMS
  40. 40. The rise of crowdsourcing
  41. 41. Power to the people
  42. 42. Getting more for less
  43. 43. Low cost sales and marketing
  44. 44. Taking the ideas to the masses
  45. 45. Reliance on Social Media
  46. 46. Is Crowdsourcing empowering theco-creation process?
  47. 47. Or is Crowdsourcing is impacting UX (and designers) ?
  48. 48. What are the challenges?
  49. 49. The issue of Identity
  50. 50. Crowdsourcing the sense of judgment
  51. 51. The circle of Trust & Privacy issues
  52. 52. Community influences online behavior
  53. 53. Changing notion of relationships
  54. 54. Compromise on Skill Set
  55. 55. Moving towards Objectivity
  56. 56. The danger of superficial design
  57. 57. In Conclusion•  Experiences are being designed everyday, including real time.•  Social creating and sharing of Experiences is happening•  Evolving nature of UX complexity•  Experience spanning across devices, platforms and immersive apps•  Our decisions are being influenced by what our peers do
  58. 58. The challenge for the co-creators is to keep it simple
  59. 59. So who is Solomon?
  60. 60. I. Me. You. We. Us.…the co-creators of UX
  61. 61. “We become what we behold.We shape our tools and then our tools shape us.” ~Marshall McLuhan
  62. 62. Rise up thenew SolomonsThank You.info@kshitizanand.com@kshitizkshitizanand.com

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