An example of recent social media and marketing projects.

1. 39K total subscribers
8K new subscribers
33% open rate
Focus on visual content increased engagement
Sponsorship integration accelerated activations
Dynamic panes enhanced brand awareness
Success utilizing email marketing campaigns

2. Added dynamic infographics, gifs, and visuals
to support major announcements
Major releases included:
• Expanding to our 6th city
• Presenting sponsor announcements
• Launch Startup Championship updates
• Techweek app releases
• Notable speaker additions

3. Researched and built online communities on F6s and ChallengePost to engage startups, entrepreneurs, and
developers.
Understanding of emerging social media communities

4. Integrated content to drive engagement across multiple channels
Wrote weekly blog posts, announcements, and interviews with thought-leaders.
Designed images for the appropriate social network like Instagram and Twitter.

5. At a glance: Techweek’s social media channels
Twitter: The hourly conversation platform spanning 6 cities. 23.9K followers. Added 6K in 6 months.
Facebook: The platform for top content driving ad and media spending. Photo emphasis. 10K followers.
Instagram: Emerging photo and video content for the tech community. A new emphasis for Techweek.
LinkedIn: Techweek’s company presence on social. Engaging around broad tech topics, sponsor announcements.
Pinterest: Smaller weekly emphasis, but vital to SEO and ORM strategy.
F6s and ChallengePost: Emerging social channels for the startup community. Newly identified communities.

6. Example of major Twitter
announcement for our 6th
city: Kansas City
Executed by planning release with
local influencers and tech leaders.
Live-tweeted announcement during
kickoff party.
Gained over 250 followers in less
than an hour.

7. Example of live-tweeting
during Techweek Detroit.
Worked with lead sponsors like
Verizon to strategically promote
chosen content.
Brand emphasis created greater
ROI via web traffic, booth visits,
and positioning speakers as
thought-leaders.

8. Example of quotes to
engage speakers and
influencers.
Chose quotes from past events
and sketched layout for designer.
Added as a regular part of content
calendar because engagement
was so high.

9. Example of new video
content on Instagram.
Sourced music and edited video
clips.
Designed simple, effective slides
driving web traffic.
View online:
https://instagram.com/p/
yngKuGDS82

10. Contact info:
Keith Mokris
Email: keithmokris@gmail.com
Website: keithmokris.com
Instagram: @keylowe
Twitter: @keithmokris
LinkedIn: linkedin.com/in/keithmokris