PitchEngineCreating rich online content
What is PitchEngine?● A digital publishing platform that lets users create and share social content in an interactive way....
What makes it a social media release? ● Add multimedia and              ● Resource links   attachments                    ...
Search Engine Optimized● Videos and photos embedded with keywords and keyword  phrases● Tag words● Invites comments. More ...
Uses for Prichard Communications● Embed a social  media newsroom on  grantees websites.   ○ Include recent     news items,...
Uses for Prichard CommunicationsIdeal for blogger outreach  ● Write a short, emailable pitch that includes resources for  ...
Uses for Prichard Communications   Digital Flyer
Cons● Requires basic HTML knowledge.● Many arent aware of PitchEngine yet.● Still developing analytics package. So far it ...
Cost● Pay as you go: $29/pitch● Agency plan: $250/month for unlimited pitches and up to  five brands    ○ Add a customized...
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PitchEngine for Prichard Communications

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A presentation I created for staff at the digital PR agency I intern for, Prichard Communications. This was created to teach the staff a little more about PitchEngine and how it could benefit the company's clients.

Published in: Technology, Business
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PitchEngine for Prichard Communications

  1. 1. PitchEngineCreating rich online content
  2. 2. What is PitchEngine?● A digital publishing platform that lets users create and share social content in an interactive way.● Shares company information and its "social assets" (ie: Facebook page, Twitter handle, YouTube channel, etc).● Offers tools to create social media press releases and online newsrooms.
  3. 3. What makes it a social media release? ● Add multimedia and ● Resource links attachments ● Invites questions and ● Twitter pitch comments ● Accessible to everyone ● Social bookmarking online, not just to those you (reduces spam) pitch
  4. 4. Search Engine Optimized● Videos and photos embedded with keywords and keyword phrases● Tag words● Invites comments. More comments, more traction.● "Google alert within five minutes of publishing"
  5. 5. Uses for Prichard Communications● Embed a social media newsroom on grantees websites. ○ Include recent news items, Twitter feed, images for the press, related links, etc. ○ Promote company brand. http://www.nols.edu/news/
  6. 6. Uses for Prichard CommunicationsIdeal for blogger outreach ● Write a short, emailable pitch that includes resources for bloggers to find out more information and access photos and videos. ● PitchEngine partners with Technorati. ● Social bookmarking can build relationship with bloggers. ● Shows credibility (company info, resource links, contact info, etc).
  7. 7. Uses for Prichard Communications Digital Flyer
  8. 8. Cons● Requires basic HTML knowledge.● Many arent aware of PitchEngine yet.● Still developing analytics package. So far it only shows you the number of views.
  9. 9. Cost● Pay as you go: $29/pitch● Agency plan: $250/month for unlimited pitches and up to five brands ○ Add a customized newsroom for $40/month or $440/year● Free 30-day subscription with one pitch● Nonprofits enjoy a 20% discount

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