Social Media Facts

85% of all businesses that have a dedicated
social media platform as part of their

increase in
their ...
1

Facebook
Role of Facebook

get found
by visitors searching for company products or services

create a community
to connect and enga...
Tactical Role of Facebook
#1

Create Engaging Content

#2

Engage with Fans

#3

Don’t Oversell The Product

#4

Create Cu...
2

Twitter
Role of Twitter

interact
and support fan base

monitor
what people are saying about the company and brand

create buzz
ar...
Tactical Role of Twitter

share expertise
drive traffic
new content
direct attention to special offers
market the products...
3

LinkedIn
Role of LinkedIn

grow
reach

spread
product awareness

generate
more leads
Tactical Role of LinkedIn

C

B
A

A Posting relevant content
B Monitoring
C Respond to comments
Website
Role of Website

Increase
customer
confidence

Reason why
a customer
should
choose us
over
competitors

Generate
leads

Of...
Tactical Role of Website

1

Integrate Social Media

2

Mechanics, structure and
content of the website
are optimised for ...
Mobile Sites
Mobile Site Facts

1 in 4
users expect to access the web
from their devices at least once
per

of
Role of Mobile Websites

Mobile friendly
website also
helps in SEO

Mobile Usage
is on the rise

Mobile
Optimization
boost...
Tactical Role of Mobile Websites

!

Easy and fast to use mobile website
Mobile Apps
Role of Mobile Apps

Increase and Reinforce brand visibility

Position as an expert

Offer support
2

Website

Insert on website CTA and redirect them
to a landing page with information
regarding the new features of the w...
3

Mobile App

Safety App, why you should use the best
winter tires

FAQ regarding the new winter tires
Project Management Methodology – Gantt Chart
Task

Resources

Steakholders
Month 1

Design
Stock Images
Photoshop Site
Str...
Migration Solution

Step 1
Break the project (development & design)
into phases
Step 2
Contract freelancers to help the ag...
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Client analysis

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Client analysis

  1. 1. Social Media Facts 85% of all businesses that have a dedicated social media platform as part of their increase in their market exposure marketing strategy reported an 58% of businesses that have used social media marketing for over 3 years reported increase in sales over that an period
  2. 2. 1 Facebook
  3. 3. Role of Facebook get found by visitors searching for company products or services create a community to connect and engage with current and potential followers promote marketing offers to convert followers into leads and customers
  4. 4. Tactical Role of Facebook #1 Create Engaging Content #2 Engage with Fans #3 Don’t Oversell The Product #4 Create Custom Tabs #5 Connect Other Channels #6 Use Questions/Polls for Fan Feedback #7 Launch Contests #8 Use Hashtags #9 Facebook Insights
  5. 5. 2 Twitter
  6. 6. Role of Twitter interact and support fan base monitor what people are saying about the company and brand create buzz around upcoming promotions and events promote thought leadership and industry expertise
  7. 7. Tactical Role of Twitter share expertise drive traffic new content direct attention to special offers market the products release news
  8. 8. 3 LinkedIn
  9. 9. Role of LinkedIn grow reach spread product awareness generate more leads
  10. 10. Tactical Role of LinkedIn C B A A Posting relevant content B Monitoring C Respond to comments
  11. 11. Website
  12. 12. Role of Website Increase customer confidence Reason why a customer should choose us over competitors Generate leads Offer Support
  13. 13. Tactical Role of Website 1 Integrate Social Media 2 Mechanics, structure and content of the website are optimised for SEO 3 Credible and Informative 4 Organize Webinars 5 Insert on website CTA and redirect them to a landing page content
  14. 14. Mobile Sites
  15. 15. Mobile Site Facts 1 in 4 users expect to access the web from their devices at least once per of
  16. 16. Role of Mobile Websites Mobile friendly website also helps in SEO Mobile Usage is on the rise Mobile Optimization boosts Engagement Don’t get beaten by competition
  17. 17. Tactical Role of Mobile Websites ! Easy and fast to use mobile website
  18. 18. Mobile Apps
  19. 19. Role of Mobile Apps Increase and Reinforce brand visibility Position as an expert Offer support
  20. 20. 2 Website Insert on website CTA and redirect them to a landing page with information regarding the new features of the winter tires Visuals with the new winter tires
  21. 21. 3 Mobile App Safety App, why you should use the best winter tires FAQ regarding the new winter tires
  22. 22. Project Management Methodology – Gantt Chart Task Resources Steakholders Month 1 Design Stock Images Photoshop Site Structure Extern Agency Extern Agency & IT team Simple Message IT Team Extern Agency & IT team CMS Copywriting Development Extern Agency & IT team Testing Extern Agency & IT team Launching Business Stakeholders Timing Month 2 Month 3
  23. 23. Migration Solution Step 1 Break the project (development & design) into phases Step 2 Contract freelancers to help the agency with parts of the development & design Step 3 Push to launch in time a functional Beta version of the website, approved by business stakeholders

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