Digital 2 0


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This is a short compilation slide deck of some of the best digital services slides created by EASTWEST over the past year. Feel free to share with potential clients or incorporate into an existing presentation.

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Digital 2 0

  1. 1. EASTWEST PR 2.0 <ul><ul><li>PR in the Digital Age </li></ul></ul>EASTWEST Public Relations Beijing | Singapore [email_address]
  2. 2. New Media Tactics Aside from traditional PR activities, EASTWEST is successful at assisting clients to optimize their online presence using existing tools and networks.
  3. 3. Everything begins with search
  4. 4. Search engine optimization (SEO) Search Engine Optimization(SEO) Attract international audiences to the website Make more « visible » to search engine (Google) Websites benefit from search engine optimization to become higher in displayed rankings. The higher your ranking, the higher your visibility. Current site doesn’t appear in the top 10 ‘Media consultancy + Hong Kong’
  5. 5. The Web 2.0 community is large and diverse….
  6. 6. … and even more so in China.
  7. 7. Facebook, LinkedIn, Ren Ren Inhabited by people who want to make connections. User profile pages are the core of this platform. Youtube, Youku Inhabited by people who share and watch videos. Commenting is frequent. Flickr, Netease Inhabited by people who enjoy viewing and sharing photos. Commenting is frequent. Twitter, Sina Inhabited by people who blog in real time in short bursts. Used extensively by people to get messages out to their “followers” Blogged, Sina Inhabited by people who write articles on a wide range of subjects. Often seen as a new breed of journalists. What are the major communities and who resides in them? Digg, Baidu Inhabited by people who share website links. Commenting is very frequent.
  8. 8. In the digital world, everyone is connected. We can find the connections.
  9. 9. The Digital Content Flywheel
  10. 10. <ul><li>Content Aggregation: </li></ul><ul><ul><li>The collection, storing and linking of content </li></ul></ul><ul><ul><li>I.e., any content written or created </li></ul></ul><ul><li>Distribution and Seeding: </li></ul><ul><ul><li>Disseminate content and links to relevant channels </li></ul></ul><ul><ul><li>I.e., press release, blog post, news alert </li></ul></ul><ul><li>Engagement: </li></ul><ul><ul><li>Engagement are the conversations we have on-line </li></ul></ul><ul><ul><li>It is our role to start or join these conversations </li></ul></ul>Creating Conversations
  11. 11. Digital Librarian Technical Developers Content Generators Digital Evangelist Press releases, virals, podcasts, articles, posts, games, widgets and all other marketing collateral. Digital PR Strategy Content aggregation Content distribution/seeding Videos Audio Text Images Hosted Press Centre HPC, Micro-site, profile-page, website, etc. Engagement / Outreach SEO & SEM Growing network, driving traffic, awareness, etc. Digital Analyst The ultimate platform for engagement: The Hosted Press Centre .
  12. 12. PR 2.0 EASTWEST Public Relations Beijing | Singapore [email_address]