Music and entertainment industry professional, enthusiastic problem solver, self-starter, detail-oriented, results-driven, excellent communication skills, global outlook, customer service skills, drive to succeed

1. Katherine A. Gesoff
https://www.linkedin.com/in/katherinegesoff/
katiegesoff@gmail.com
+1 (713) 248-1709
PERSONAL STATEMENT
Music & entertainment industry professional, enthusiastic problem solver, self-starter, detail-oriented, results-
driven, excellent communication skills, global outlook, customer service skills, drive to succeed.
PROFESSIONAL EXPERIENCE
FunnelMusicLtd.
DigitalMarketingManager December2018-December2019
 Developedandexecuteddigitalmarketingcampaignsforeachofthe13individualartistsaswellasFunnelMusic’s
overalldigitalmarketingstrategy. Analysedoutputsandmaderecommendationstoseniormanagementfocused
ongrowingouronlinepresence andacrosstheindustry.
 Developedengagingmarketingcontentfortheartistsbyworkingwithin-housecontent-creationandcoordinating
thereleaseofthecontentrelatedtooverallreleasecampaigns.
 Utiliseddigitalhealthchecksagainstonlinepresencetoanalyseboththegrowthoftheartist'ssocialpresenceand
itsimpactonbothsalesandstreamingnumbers.
 LeveragedindustrycontactstobookgigsforoneofFunnel’sartists.
 ExecuteddigitaladvertisingstrategieswithinFacebookBusinessManager,andsimilardigitaladvertisingplatforms,
toincreasestreamsandsalesacrossallartists’ catalogues.
 Identifiednewdigitalmarketingopportunitiesutilisingemergingtechnologiesand businesspartners.
 Ideated,curated,executed,andmaintainedALLFunnelMusicdigitalsocialmediaplatforms;includingFunnelLive
platforms.
Albion(band)&EdgarDuke(band)
Artist Manager June2018-Present
 Manageallaspectsofbookings, venues,and gigsinLondonsuccessfully,forLeeds-basedAlternativeRockband
(EdgarDuke)aswellasLondon-basedband(Albion).
 SuccessfullymanagedAlbionintotheNewBloodCompetitionFinals(IsleofWight). Currentlynegotiatinga
recordingcontractwithLizardKingRecords.
 Manageallsocialmediaplatforms(Facebook,InstagramandTwitter).
 Liaisononbehalf oftheband, agentsandpromoters.
HyperactivePromotionsAgency
PromotionsAssistant July2018-October2018
 EffectivelypromotedHyperactivecampaignstodanceradio,onlinepartners,andkeytastemakerDJsaroundthe
world.
 Coordinatedpromotioncampaignsandstrategy,workingcloselywiththeDirector,theMusicHouseteamand
theirclients.
 Establishedin-houseradio&clubpromotionscapabilitiesforartistsandcampaigns. Managedexternal
resources,includingallsocial media
SofarSounds
ArtistLiaison&SocialMediaCoordinator June2018-June2019
 Mainpointofcontactfortheartistsandallgigs. Overall managementofallsocialmedia.

2. InfluenceDigital
Account Executive, London, UK January 2018 - July 2018
 Managed multiple social media accounts including, but not limited to; Ministry of Sound, André Rieu, Jax
Jones, Club 18-30, O2 Touch, McArthurGlen, Bryony Blake, Air France, Air Tours, and OVO.
 Helped develop marketing plans to acquire clients such as André Rieu and Jax Jones.
 Supported content curation and ideation, content research, content posting, reporting, managing
multiple social media accounts and community management.
Moroch Partners
Junior Media Planner, Dallas, TX October 2016 - January 2017
 Developed broadcast media planning for client (Stage Stores) for over 800 store locations.
 Assisted in development and execution of effective media plans in all media to support client campaigns
and brands.
 Ensured client approved plans were executed with Broadcast, Digital, and Out of Home teams, to the
highest level.
 Created media budgets and provided reconciliations on a monthly basis.
Publicity and Promotions Intern, Dallas, TX January 2016 - May 2016
 Supported marketing ideation and promotional brainstorms for grass roots initiatives.
 Assisted with filling advance movie screenings through targeted grass roots efforts.
Media Intern, Dallas, TX October 2015 - December 2015
 Analysed market-by-market cost points, competition, and SQUAD data for clients.
 Organised and structured multiple giveaways for 200+ radio remotes for Stage Stores client.
 Researchedand analysed media landscapes for 72 markets toassist the Six Flagsteam withplans,
goals, and objectives for 2016.
EDUCATION
University of Westminster
Masters in Music Business Management (Merit Honours) September 2018
Modules: Artist and Repertoire Music Development, Entrepreneurship and Finance for Creative
Industries, Intellectual Property and Copyright Management, Live Music Management, Music
Marketing Management and Music Industry Structure, Roles and Development
University of North Texas
Bachelor of Science: Integrative Studies Graduated: May 2016
Focuses: Marketing, Communication Studies, and International Studies
Minor: Advertising and Public Relations
Stephen F. Austin State University August 2012 – August 2014
TECHNICAL SKILLS
Grum| Twitter Ads| Po.st | Believe | Sprinklr | Trello |Monday| Facebook Business Manager | Media Ocean|
Media Tools| Script | Social Media Platforms |Word Press |Kantar | Simmons |eTelmar | Microsoft Project |
Adobe Photoshop | Mac OSX software| Microsoft Office | SharePoint | Inflyte | Radiomonitor |Submit Hub |
Groover | Feature FM | Ingrooves | Leaf Grow | Mailchimp | YouTube | IAMPOP |