Kala June Dralle is seeking a marketing and business analytics position to help local businesses in Tacoma, Washington reach new markets and grow. She has over 30 years of experience developing relationships with local businesses and providing marketing consultation, data analysis, and program development. Her background includes graphic design, print production, and managing complex projects and records for both private companies and the City of Tacoma.
1. 2128 South G Street . Tacoma, WA 98405 . (253) 970-3866 . kalajune@yahoo.com
KALA JUNE DRALLE
OBJECTIVE Marketing and business analytics—Mydesireis to work withestablishedbusinessesto givethem a leg
up inmarketing, development, and future planning; to focus onassistingtier2 businesses to access the
right data to propel them to the next level of possibilities. I’vespentthelast30+ years developing
relationships withlocal businessesandIwant to put my expertise to work helpingthem reach the right
markets so that our region’s economy is sustainableandhighly successful.
SKILLS &
ABILITIES
Strong interpersonal and communicationskills, creativeproblem solvingand innovation, program
development, customerservice, excellentwritingskills, databasemanagement, workshopdevelopment
and implementation, data analysis andmarketingconsulting. Longterm experience in designand print
production.
EXPERIENCE CITY OF TACOMA,WASHINGTON - JUNE 2006 - PRESENT
Program developmentspecialist:Facilitatesmall business assistanceto providedemographics, psychographics and
marketing consultationto small andmicro businesses.Includes workingwithlocal nonprofitgroups thatprovide
network of grassroots assistance. Movedcomplexeventpermitprocess into the officeof Economic Developmentwith
key successes inonlineforms, public notification, servicelevel agreements withfire, police, healthdepartment and tax &
license. Maintaincomplexrecords bothonlineandtraditional, includingsponsorshipagreements, vendorcontracting
and onlinecommunicationprocess viaemail campaigns. Managevariety of periodic events to local businessesand
community.
HERITAGE PROPERTIES DEVELOPMENTGROUP OF COMPANIES
February 2005 – June 2006
Officemanager: Took officefrom non-existentto highly functional andsustainable in15months. UsedonlineGIS
mappingprogram to assemblekey real estate properties’ data forlarge scaledevelopmentproject. Managed complex
communications processes andrecords.
HEEL! SHOES- SEPTEMBER 2000 –JANUARY 2005
Owner/operator: Start-up independent shoe retail store indowntown Tacomainburgeoning fashiondistrict. Directand
onlinemarketing campaigns developedby myself andcohortof artists. Onsitegallery curation.
FRANKRUSSELL COMPANY - NOVEMBER1984 –FEBRUARY 1999
Graphic artist, designer and staff supervisorto in-housedepartment. Support direct sales of pensionand investment
products from prospectus to brochures to custom presentations. Managedand produced annual company meeting
reporting directly to the CEO. Extensiveexperience in graphic design, print production, vendormanagement.
EDUCATION PACIFIC LUTHERAN UNIVERSITY—BACHELOR OF FINE ART, 1981
Focused on printmaking, graphicdesign and art history. 3.45 GPA. Awarded a long-term work study job in local retail
gallery/frame shop during and after graduation. Various on-the-job training, including recently Equity 101.
CONNECTIONS United Way marketing committee; regular publicspeaking presentations to large groups of corporate
managers.Regular presentations at City Council meetings; policy requests to Council and code updates.15
years of local businesses; provide support and ongoing relationship development.
TECHINCAL
SKILLS
Adept use of all Microsoft Office products (over 25 years); GovMe (City of Tacoma GIS software, 13 years); Salesgenie.com (10
years+); ESRI Business Analyst Online (10 years+); Constant Contact (6 years+); GovDelivery (3 Years); Adobe Acrobat Pro (10
years); Other: Demographics Now, online invitation programs, various social media, permitting database (Accela and WebQA)
REFERENCES AVAILABLE UPON REQUEST