Today I am uploading a presentation with a clear marketing and PR angle. This one is devoted particularly to nation/national brands, where several examples are analyzed and where various benchmarks are taken into account. The biggest case study is Ukraine. A big number of students were coming from this country, so I thought it would be quite interesting for them - and their peers, too - to analyze, how the complicated situation of UA is represented in various international studies and surveys. What all of my students, not only the Ukrainian ones, took away from these classes what the fact that no matter the "hard" statistics on infrastructure, corruption, governance etc., the biggest potential of UA lies in its people, especially the young ones - including/especially the ones like my students and that the future of tchem and their country depends on them.