A presentation to students on the OUFPS programme on e-diplomacy

1. eDiplomacy
Oxford University Foreign Service
Programme
May 2015

2. Agenda
1230 What is your social graph? Introductions
1245 Some examples of eDiplomacy Presentation &
Questions
1315ish You are working outside your country, in
an embassy or consulate. You have to
advise on a communication and media
strategy, including what communication
channels you would use and what role
staff in the embassy and HQ could play.
Exercise
1430ish BREAK
1450ish E-diplomacy – organisational change,
risks and opportunities
Introduction, small
groups brainstorm,
feedback,
discussion
1600ish Everything you ever wanted to ask about
social media + crystal ball gazing
Discussion

5. • Prioritise resilience
• Social media monitoring
• Engagement with influencers
• Capability to reach and engage mass audiences

6.  Foundational competencies
– largely passive in
nature (reading, looking
and listening)
– maintaining a low
profile
– keeping in touch with
what is going on and
who is active
6
• Comprehend
• Connect
• Check Context
• Collaborate
• Create
• Critique
• Curate
• Communicate
• Core competencies
– active engagement in
digital media and
platforms
– developing a profile
– working with others to
build inter-connected
collections of content
Digital competencies

7. Digital Competencies
 Foundational competencies
– largely passive in
nature (reading, looking
and listening)
– maintaining a low
profile
– keeping in touch with
what is going on and
who is active
7
• Comprehend
• Connect
• Check Context
• Collaborate
• Create
• Critique
• Curate
• Communicate
• Core competencies
– active engagement in
digital media and
platforms
– developing a profile
– working with others to
build inter-connected
collections of content

8. curate

9. Curate
 Find - Internet search, Wikipedia,
Google scholar, e-resources,
image textbook, etc
 Filter - RSS feeds,
 Collate/collect: social and
personal bookmarking, mind-
mapping, online storage
 Public curation

10. collaborate

11. collaborate
 Wikis, Google tools
 Blogs
 Online social networks
– Twitter & Yammer
 Integrated portals (mobile
accessible websites)

12. Create

13. Create
 make digital content including
audio, image, text, website, blog,
video, wikis
 Protect - copyright, privacy,
digital footprint

15. Critique
 Monitor online media
 Assess the validity/authenticity of
sites/information
– Get closer to the source
– Corroborate the content
 Reflect on one’s own practice and
that of one's peers - blogs, forums
etc

16. Communicate
16
SINA weibo
• Founded August 2009 by SINA corp
• SINA started using the domain name
weibo.com in April 2011
• China’s most popular microblog site,
with over 424,000,000 members

17. 17

19. Case Study: the Ambassador’s Car
19

20. 20

21. 21

22. Communicate
 Share /disseminate/ distribute - wiki,
blog, discussion forum, email,
Google+, twitter, online social
networks
 Promote - twitter, blog, online social
networks, and email
– See survey of MFA twitter account
interconnections
 Engage, engage, engage

24. Agenda
1230 What is your social graph? Introductions
1245 Some examples of eDiplomacy Presentation &
Questions
1315ish You are working outside your country, in
an embassy or consulate. You have to
advise on a communication and media
strategy, including what communication
channels you would use and what role
staff in the embassy and HQ could play.
Exercise
1430ish BREAK
1450ish E-diplomacy – organisational change,
risks and opportunities
Introduction, small
groups brainstorm,
feedback,
discussion
1600ish Everything you ever wanted to ask about
social media + crystal ball gazing
Discussion

25. E-diplomacy - scenario planning
 You are working outside your country, in an embassy or
consulate. Advise on a communication and media
strategy, including what communication channels you
would use and what role staff in the embassy and HQ
could play for one of these scenarios:
 EITHER: there has been an assault on a foreign national
studying in your country, from an important market for
your education services. This has been linked in the
local and international press to a resurgence of right
wing and racist political activity in your country over the
past 3 years.
 OR: your government is planning a major engineering
project, strongly backed by your Prime Minister since it
was an election promise to his constituency in a poorer
part of the country. The project is opposed by a
coalition of national and international environmental
groups. In three weeks your PM is visiting the UN in
New York

26. Agenda
1230 What is your social graph? Introductions
1245 Some examples of eDiplomacy Presentation &
Questions
1315ish You are working outside your country, in
an embassy or consulate. You have to
advise on a communication and media
strategy, including what communication
channels you would use and what role
staff in the embassy and HQ could play.
Exercise
1430ish BREAK
1450ish E-diplomacy – organisational change,
risks and opportunities
Introduction, small
groups brainstorm,
feedback,
discussion
1600ish Everything you ever wanted to ask about
social media + crystal ball gazing
Discussion

27. Models of change

28. Risks, Opportunities & organisations
 Plenary Brainstorm – risks and
opportunities
 Two groups (possibly two groups of
groups)
– Consider management of risk and
enabling of opportunities
– Record on a flipchart
 Report back and discussion

29. Institutional capability for e-diplomacy

30. Open Space
 Questions and comments

31. eDiplomacy
Oxford University Foreign Service
Programme
May 2015