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edrone
marketingmachine
edrone
marketing
machine
Intelligent
personalization
oftheofferin
yourstore
SEGMENTOFONE
Eachclickinyourstorebuildsthecustomer'sprofile.Segmentof
oneisthemostdetailedtypeofsegmentation,meaningthatwe
willbuildasmanyprofilesandmatchingoffersasmany
customersyouhave.
MACHINELEARNING
Yourstoreischangingalongwiththevisitingcustomers.With
eachvisitandevenpagereloading,yourofferwillbebetter
matchedtothevisitor
PRODUCTRECOMMENDATIONS
Themostadvancedrecommendationblock.Wecanrecommend
productsmatchedtothevisitor'sbehavioronthehomepage,and
wecanrecommendrelatedproductsontheshoppingcartpage.
Yourfavoritebrands:
Customersalsobought:
NewBalance580 AdidasSuperstar NikeWoman’sBag NewBalanceBackpack
MENU 159,87$
2products
Recommended
foryou:
NewBalance580
Morethan
arecommendation
frame
Productsrecommendedforyou:
ELECTRICKETTLE1700ML,SMEG TOASTER,CHROMESMEG BREADBOXMETALOWYBEŻOWY43CM
Recommendedforyou
onthebasisofthelast
shopping:
TEACUP,200ML
Thenewedronemodulewillpersonalizeyourstore'shome
pagesothateveryvisitorreceivesanofferbasedontheir
personalpreferencesandexpectations.Basedoncustomer
behavior,wecreaterecommendationsofthebestmatched
products.Ifacustomervisitsthestoreforthefirsttime,we
willbuildanofferinsuchawaythateachclickona
productonthesitebuildsauniquecustomersegment.
ThanksThanksto"segmentofone"yourwebsitewillhaveasmany
versionsasmanyclientsandvisitorsyouhave.
Franchise 30daystoreturnPL/BG /EN
Machine
Learning
starts
withthe
homepage
MAN WOMAN KIDS
Whatareyoulookingfor?
Findyourfavoritebrands:
AdidasclassicbackpackAdidasEnergyCloud AdidasGazelleW
Productsrecommendedspecificallyforyou:
FIRSTVISIT1
SECONDVISIT2
THIRDVISIT3
Plugandplay
machinelearning
Youdecideonyourownwhatwilltheautomatic
customersegmentationbebasedon:
Sex
Favoritebrands
Categoriestheyareinterestedin
Productswhichtheybuy
Discountsandsales
Additionstothemainpurchase
PProductcharacteristics
EdroneDeveloper
BelikeZalandoandAmazon
Howdoesitwork?
Amazon,andlaterZalando,basedtheirsuccessonMachine
Learningalgorithms,i.e.thebestmatchedoffer,whichisprepared
"onthefly"onthebasisofalltheknowledgegatheredaboutthe
cuscustomer.EdroneMarketingMachineusestheinteractiveframe
thatyouplaceonyourwebsitetofindoutwhatproductsisyour
prospectiveorreturningcustomerlookingfor(whichwillaffectthe
purchasedecision),andevenwhatisthecustomer'ssexorthesize
oftheirwallet.
Automaticcustomerprofiling.
Duringthefirstvisit,inaspecialframewewilldisplaytheproducts
purchasedinyourstoremostfrequentlybywomenandthose
purchasedmostfrequentlybymen.Aclickontheproductwillassign
thecustomertotheappropriategroup.Thecustomerinformation
willbeupdatedinthefutureifthecustomershowsinterestin
productsindicatingtheothersex
Favoriteproducts
DuringthenextvisitoraDuringthenextvisitoraerthepageisreloadedwewilldisplaythe
mostpopularproductsfromtheindividualcategoriesorbrands.
individualcategoriesorbrandsAnyselectionmadeonthislevelwill
allowustodeterminewhatyourcustomerisinterestedinorwhat
aretheirfavoritebrands.
Segmentofone
Inthenextstepyourcustomerwillseeseveralproductsthatwillbe
recommendedspecificallyforthem.
Wewillfindoutwhoyourcustomerisandwhataretheir
expectations.
WewilldisplayapeWewilldisplayapersonalizedofferonyourhomepage.The
recommendationswillbematchedonanongoingbasis(along
withthesubsequentpurchasesofyourcustomerandonthebasis
ofthedecisionsofothercustomers).
FISRTVISIT1 LASTVISIT2
Jointheedrone
MarketingMachine!
“WewanttobuildeachnewfunctionalityofoureCRMincooperation
withe-commercespecialists.”
Wewanttoknowyouropinionandimproveoursolutions
basedonyourideas.Pleaseanswerafewquestions:
1.Wouldyouliketoimplementasimilarsolutioninyourstore?
2.Whatdoyoulikeaboutourproposal?
3.Whatshouldwechange,addorremove?
4.Wouldyoubewillingtoimplementasimilarrecommendationframeonyour
homehomepage,orjustinyourshoppingcart?
5.JHowshouldweconductsettlementswithourcustomer-afixedsubscription
orapercentagefrom'lastclick'sales?

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