Stand out from the competition. These tips will help you market better to your audience in 2020. Topics: Content creation, Targeting, Audience building, and Branding
KanShe Staging is seeking interns to help manage their social media, create newsletters, and respond to clients. The internship offers experience working with a personal staging company that blends practical style with luxury. Interns will help regulate future clients through the website and advertise KanShe Staging creatively on social media. Requirements include keeping up with social media, creating newsletters, and responding to clients. Journalism majors/minors are preferred but not required.
Lessons learned from Flipkart & the early days at FacebookTheFamily
Having a badass team doesn't "just happen" — you have to work on it. These guys have done that and with the very best, so we decided to fly them over to Paris so you can learn from their exceptional experiences.
Daniel Pepper, who was early engineer and manager at Facebook.
He spent almost five years at Facebook in the early days, helping build technology to scale the company to a billion users and tackling everything from distributed compilers to running an international engineering training program.
Niket Desai, entrepreneur & previously Chief of Staff at Flipkart.
This awesome guy previously co-founded Punchd, a mobile loyalty startup, which was acquired by Google and recently was Chief of Staff at Flipkart in Bangalore.
Flipkart is the leading online shopping site in the fast growing Indian market, and Amazon's main local competitor.
Whether you have started your business on small scale or big scale, ultimately you need to inspire the people to believe in your brand; otherwise your prospective customers will remain with your competitors. Effective branding helps you to inspire the people to become your valuable customer for a long. We must remember that – “the new competition is not between the products what companies produce; rather it is between the branding they use to grow their business.”
In this presentation, we will explore the techniques and strategies to create compelling advertisements that engage and resonate with your target audience. Learn how to use emotional appeal, storytelling, and call-to-action effectively.
To captivate your audience, it is crucial to understand their needs and demographics. Conduct market research, analyze customer data, and create buyer personas. Tailor your advertisements to speak directly to their desires and solve their problems. By doing so, you'll create a strong connection and increase the chances of conversion.
Finding Charisma: The Secrets To Becoming Design OrientedKelsey Ruger
The phrase design-driven seems to be used a lot these days and companies everywhere are touting their “design-driven culture”. What does that mean? For a lot of companies it means having an awesome design team, simple user experiences or awe inspiring design. The reality is that these views couldn’t be further from the truth. Being design-driven means creating a culture that centers on people and drives a share understanding of what it takes to make your company truly lovable. In this session Kelsey Ruger will share insights on the steps you can take embrace design by systematically making it a part of your company’s culture. You’ll learn the critical components you will need to build and maintain a culture of design.
KanShe Staging is seeking interns to help manage their social media, create newsletters, and respond to clients. The internship offers experience working with a personal staging company that blends practical style with luxury. Interns will help regulate future clients through the website and advertise KanShe Staging creatively on social media. Requirements include keeping up with social media, creating newsletters, and responding to clients. Journalism majors/minors are preferred but not required.
Lessons learned from Flipkart & the early days at FacebookTheFamily
Having a badass team doesn't "just happen" — you have to work on it. These guys have done that and with the very best, so we decided to fly them over to Paris so you can learn from their exceptional experiences.
Daniel Pepper, who was early engineer and manager at Facebook.
He spent almost five years at Facebook in the early days, helping build technology to scale the company to a billion users and tackling everything from distributed compilers to running an international engineering training program.
Niket Desai, entrepreneur & previously Chief of Staff at Flipkart.
This awesome guy previously co-founded Punchd, a mobile loyalty startup, which was acquired by Google and recently was Chief of Staff at Flipkart in Bangalore.
Flipkart is the leading online shopping site in the fast growing Indian market, and Amazon's main local competitor.
Whether you have started your business on small scale or big scale, ultimately you need to inspire the people to believe in your brand; otherwise your prospective customers will remain with your competitors. Effective branding helps you to inspire the people to become your valuable customer for a long. We must remember that – “the new competition is not between the products what companies produce; rather it is between the branding they use to grow their business.”
In this presentation, we will explore the techniques and strategies to create compelling advertisements that engage and resonate with your target audience. Learn how to use emotional appeal, storytelling, and call-to-action effectively.
To captivate your audience, it is crucial to understand their needs and demographics. Conduct market research, analyze customer data, and create buyer personas. Tailor your advertisements to speak directly to their desires and solve their problems. By doing so, you'll create a strong connection and increase the chances of conversion.
Finding Charisma: The Secrets To Becoming Design OrientedKelsey Ruger
The phrase design-driven seems to be used a lot these days and companies everywhere are touting their “design-driven culture”. What does that mean? For a lot of companies it means having an awesome design team, simple user experiences or awe inspiring design. The reality is that these views couldn’t be further from the truth. Being design-driven means creating a culture that centers on people and drives a share understanding of what it takes to make your company truly lovable. In this session Kelsey Ruger will share insights on the steps you can take embrace design by systematically making it a part of your company’s culture. You’ll learn the critical components you will need to build and maintain a culture of design.
This document outlines an agenda for a presentation on creative marketing tactics that engage audiences and influence perception. The goals are clear communication that captures attention and influencing perception of a company's value. Objectives include communicating understandably, addressing key questions, being realistic, translating what a company does into what job seekers value, engaging where potential applicants spend time, and getting referrals from current employees. Creative tactics proposed involve teaching others about the business, volunteering, virtual tours of the workplace, considering non-traditional candidates, targeted social media ads, and being bold. The conclusion emphasizes selling a career at the business through communication, perception influence on attention, interpretation and retention.
One Behaviour That Unlocks a World of Opportunity Mike Parsons
Discover how design thinking can delight customers and engage employees.
Talk highlights:
- opening up about our greatest design fears in projects
- Spotlight on Airbnb customer and employee experience
- How to discover, validate and evaluate experiences
Many of us post on social media, share ideas, give opinions, and at times spend more time than we should writing long replies to someone else’s post.
Social media is great, and we all can see its benefits, but a post is fleeting and a moment never lasts...and creating content takes AGES!!!
You need to create content that will RESONATE with your audience in a way that you have NEVER connected before and then to be able to very simply share it.
What If I was to show you a way to create a complete set of content, end to end in 1 hr
🔥10x killer headlines
🔥1x video script
🔥1x 500 word blog
🔥1x 5 minute video
All this, in ONE HOUR
So, join me at 7PM tomorrow (UK time) to discover the process of capturing your insight and re-purposing them into a lots of epic content - really, really quickly.
I'll give you a full software demo and strategy outline.
The "Complete Content" Approach to Content MarketingStickyeyes
Complete Content: A new model to drive SEO success, and much more, with content marketing.
Danny Blackburn, Content Director at Stickyeyes, talks you through this new approach to content, and explains why a lack of clarity when it comes to what content is, and what we want it to actually do, is making digital and search marketing much harder.
How Are You Different: Importance of a Strong Marketing MessageJennifer Saunders
The most important step in building a strong brand in a crowded marketplace is to find your unique voice. This presentation by Soapbox Marketing helps companies to articulate a strong message to the right audience on the web and in social media. Also shows some examples of what not to do on your website.
ALVIS CREATIVE BUSINESS DEVELOPMENT PACKAGE 4 IN 1Alexander Torres
We are on the era where total customer satisfaction is the basis for the company’s future. Customers start to ask for more, not just to deliver the goods but they want more. We’re not sure about that “more”, so we have to create this “perception” on our own imagination and initiative. Companies who want to get ahead of their competitors must create a new image of perfection and satisfaction. A NEW IMAGE, A NEW EXPERIENCE. - Serrot Red Naxela
This document provides a guide to growing your first 10,000 customers through content marketing. It begins with explaining why content marketing is important for startups and e-commerce sites. It then defines content marketing as non-interruptive communication that makes buyers more intelligent without directly selling. Various content types are discussed. Steps are given to create awesome content, including developing a statement of value and ideal customer outcome. Measurement tools are recommended to test strategies and case studies provided. The presentation concludes with a Q&A and additional resources.
Kurt Shaver is a speaker, trainer, and catalyst who provides keynotes and breakout sessions on sales and communication techniques. He offers workshops and seminars that provide greater depth through role-plays and exercises. Some of his presentation topics include using LinkedIn for sales, sales fitness, and networking. Clients say he is a dynamic presenter with an interactive and entertaining style who can engage audiences and deliver actionable sales content.
2017 UXPA User Friendly 南京大會工作坊:實體驗設計的戰略/策略思維與方法 沈美君(Diane Shen) 分享BMI TW 方略
This document provides an overview of a business models and strategy design workshop. It discusses using design thinking and strategy design tools and methods to analyze needs, test assumptions, design business models and future scenarios. It emphasizes user research, co-creation with stakeholders, and iterative testing and validation. Visual strategy tools are presented as a common language to empower cross-functional collaboration. The workshop aims to help participants adopt a strategic mindset and apply strategic design processes and tools to their work.
This document appears to be a marketing page for a business template or website design company. Some key points:
- The company provides modern creative templates and claims to have 5000 projects and 15,000 happy customers.
- It aims to think better, add more value, solve problems and help customers. Services include social media ads, web design, software development and graphics design.
- The company highlights its large team, successful projects, and CEO. It also shows client logos and claims customers in many countries.
- Pricing plans starting at $19/month are presented and the page encourages following the company's social media pages.
This document appears to be a template for a business website. It includes sections about the business's services, portfolio, pricing plans, and testimonials. However, most of the content is placeholder text that urges the reader to refine their thoughts and express information in more words to avoid causing reading pressure. It provides examples of sections and graphics that could be included on the website but does not include the full content. The document demonstrates how a website template might be structured but is missing the essential business details.
LIZ KING CARUSO: Wax On, Wax Off: 4 Steps to Earn Your Event Planning Black Belttechsytalk
Establishing yourself as a top tier Event Planner is very challenging in an overcrowded industry that lacks a standardized seal of quality. In this session, Liz will share lessons she's learned first-hand in her journey so that you can command what you are actually worth by clients you are excited to work with.
This document provides guidance on maximizing the effectiveness of trade show exhibitions. It recommends setting specific, measurable goals for each exhibition and planning every aspect of the exhibition around achieving those goals. Key steps include preparing for the show through promotions, designing the booth to meet goals, training staff, focusing on prospects during the show, collecting leads, generating media coverage, and following up extensively after the show. Measuring results against goals is emphasized to improve performance for future exhibitions.
Talent Talk Webinar Building Your Employment BrandDavid Freeman
Cytiva's TalentTalk series is a series of webinars focused on helping comanies, attract, hire, develop and retain top-quality talent. "Building Your Employment Brand" is a presentation focused on how companies can identify their existing brand, build a plan for recreating or enhancing their brand and communicate their brand to attract talent.
This document provides tips for optimizing blogs to drive marketing success. It recommends publishing blog posts frequently, as often as 16-20 times per month, to attract more website visitors and leads. The blog should be optimized for search engines through keywords and frequent updates to increase search rankings. Calls to action in blog posts and sidebars can introduce readers to offers and start qualifying leads. Social sharing buttons can also extend the reach of content beyond a company's own network. Frequent, optimized blogging builds trust and visibility to impact purchasing decisions and business results.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
Inbound marketing your competitive advantage-ict_valleyICT Valley
Inbound marketing focuses on creating valuable content to attract and engage potential customers. It involves developing customer personas, building marketing assets like blogs that educate customers, and using data to personalize the customer experience. When done effectively, inbound marketing can increase web traffic, generate leads, and improve conversions. The presentation outlines tools for companies to implement an inbound marketing strategy and measure results.
The Challenger Brand Consultancy offers various workshops and programs to help companies develop challenger brand identities and strategies. Their flagship program is the Challenger Lighthouse Identity Programme, a multi-stage workshop over 12-16 weeks that helps companies create a distinctive positioning and long-term vision. They also offer Pirate School to foster a challenger mindset through activities like reenacting pirate battles. Additional workshops explore challenger narratives, category opportunities, and training to embed challenger thinking throughout organizations.
XYZ Mobile is a startup company positioned for strong growth in an exploding market sector. Management has created a cutting edge business model that has the potential to play a dominant role in the industry. The document provides tips for crafting a compelling value proposition or "wow factor" summary, including being clear about what you do, being credible, and being compelling about how you are better than alternatives. It suggests focusing on description of what you do better than anyone, the benefits to whom, and your differentiation.
This document outlines an agenda for a presentation on creative marketing tactics that engage audiences and influence perception. The goals are clear communication that captures attention and influencing perception of a company's value. Objectives include communicating understandably, addressing key questions, being realistic, translating what a company does into what job seekers value, engaging where potential applicants spend time, and getting referrals from current employees. Creative tactics proposed involve teaching others about the business, volunteering, virtual tours of the workplace, considering non-traditional candidates, targeted social media ads, and being bold. The conclusion emphasizes selling a career at the business through communication, perception influence on attention, interpretation and retention.
One Behaviour That Unlocks a World of Opportunity Mike Parsons
Discover how design thinking can delight customers and engage employees.
Talk highlights:
- opening up about our greatest design fears in projects
- Spotlight on Airbnb customer and employee experience
- How to discover, validate and evaluate experiences
Many of us post on social media, share ideas, give opinions, and at times spend more time than we should writing long replies to someone else’s post.
Social media is great, and we all can see its benefits, but a post is fleeting and a moment never lasts...and creating content takes AGES!!!
You need to create content that will RESONATE with your audience in a way that you have NEVER connected before and then to be able to very simply share it.
What If I was to show you a way to create a complete set of content, end to end in 1 hr
🔥10x killer headlines
🔥1x video script
🔥1x 500 word blog
🔥1x 5 minute video
All this, in ONE HOUR
So, join me at 7PM tomorrow (UK time) to discover the process of capturing your insight and re-purposing them into a lots of epic content - really, really quickly.
I'll give you a full software demo and strategy outline.
The "Complete Content" Approach to Content MarketingStickyeyes
Complete Content: A new model to drive SEO success, and much more, with content marketing.
Danny Blackburn, Content Director at Stickyeyes, talks you through this new approach to content, and explains why a lack of clarity when it comes to what content is, and what we want it to actually do, is making digital and search marketing much harder.
How Are You Different: Importance of a Strong Marketing MessageJennifer Saunders
The most important step in building a strong brand in a crowded marketplace is to find your unique voice. This presentation by Soapbox Marketing helps companies to articulate a strong message to the right audience on the web and in social media. Also shows some examples of what not to do on your website.
ALVIS CREATIVE BUSINESS DEVELOPMENT PACKAGE 4 IN 1Alexander Torres
We are on the era where total customer satisfaction is the basis for the company’s future. Customers start to ask for more, not just to deliver the goods but they want more. We’re not sure about that “more”, so we have to create this “perception” on our own imagination and initiative. Companies who want to get ahead of their competitors must create a new image of perfection and satisfaction. A NEW IMAGE, A NEW EXPERIENCE. - Serrot Red Naxela
This document provides a guide to growing your first 10,000 customers through content marketing. It begins with explaining why content marketing is important for startups and e-commerce sites. It then defines content marketing as non-interruptive communication that makes buyers more intelligent without directly selling. Various content types are discussed. Steps are given to create awesome content, including developing a statement of value and ideal customer outcome. Measurement tools are recommended to test strategies and case studies provided. The presentation concludes with a Q&A and additional resources.
Kurt Shaver is a speaker, trainer, and catalyst who provides keynotes and breakout sessions on sales and communication techniques. He offers workshops and seminars that provide greater depth through role-plays and exercises. Some of his presentation topics include using LinkedIn for sales, sales fitness, and networking. Clients say he is a dynamic presenter with an interactive and entertaining style who can engage audiences and deliver actionable sales content.
2017 UXPA User Friendly 南京大會工作坊:實體驗設計的戰略/策略思維與方法 沈美君(Diane Shen) 分享BMI TW 方略
This document provides an overview of a business models and strategy design workshop. It discusses using design thinking and strategy design tools and methods to analyze needs, test assumptions, design business models and future scenarios. It emphasizes user research, co-creation with stakeholders, and iterative testing and validation. Visual strategy tools are presented as a common language to empower cross-functional collaboration. The workshop aims to help participants adopt a strategic mindset and apply strategic design processes and tools to their work.
This document appears to be a marketing page for a business template or website design company. Some key points:
- The company provides modern creative templates and claims to have 5000 projects and 15,000 happy customers.
- It aims to think better, add more value, solve problems and help customers. Services include social media ads, web design, software development and graphics design.
- The company highlights its large team, successful projects, and CEO. It also shows client logos and claims customers in many countries.
- Pricing plans starting at $19/month are presented and the page encourages following the company's social media pages.
This document appears to be a template for a business website. It includes sections about the business's services, portfolio, pricing plans, and testimonials. However, most of the content is placeholder text that urges the reader to refine their thoughts and express information in more words to avoid causing reading pressure. It provides examples of sections and graphics that could be included on the website but does not include the full content. The document demonstrates how a website template might be structured but is missing the essential business details.
LIZ KING CARUSO: Wax On, Wax Off: 4 Steps to Earn Your Event Planning Black Belttechsytalk
Establishing yourself as a top tier Event Planner is very challenging in an overcrowded industry that lacks a standardized seal of quality. In this session, Liz will share lessons she's learned first-hand in her journey so that you can command what you are actually worth by clients you are excited to work with.
This document provides guidance on maximizing the effectiveness of trade show exhibitions. It recommends setting specific, measurable goals for each exhibition and planning every aspect of the exhibition around achieving those goals. Key steps include preparing for the show through promotions, designing the booth to meet goals, training staff, focusing on prospects during the show, collecting leads, generating media coverage, and following up extensively after the show. Measuring results against goals is emphasized to improve performance for future exhibitions.
Talent Talk Webinar Building Your Employment BrandDavid Freeman
Cytiva's TalentTalk series is a series of webinars focused on helping comanies, attract, hire, develop and retain top-quality talent. "Building Your Employment Brand" is a presentation focused on how companies can identify their existing brand, build a plan for recreating or enhancing their brand and communicate their brand to attract talent.
This document provides tips for optimizing blogs to drive marketing success. It recommends publishing blog posts frequently, as often as 16-20 times per month, to attract more website visitors and leads. The blog should be optimized for search engines through keywords and frequent updates to increase search rankings. Calls to action in blog posts and sidebars can introduce readers to offers and start qualifying leads. Social sharing buttons can also extend the reach of content beyond a company's own network. Frequent, optimized blogging builds trust and visibility to impact purchasing decisions and business results.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
Inbound marketing your competitive advantage-ict_valleyICT Valley
Inbound marketing focuses on creating valuable content to attract and engage potential customers. It involves developing customer personas, building marketing assets like blogs that educate customers, and using data to personalize the customer experience. When done effectively, inbound marketing can increase web traffic, generate leads, and improve conversions. The presentation outlines tools for companies to implement an inbound marketing strategy and measure results.
The Challenger Brand Consultancy offers various workshops and programs to help companies develop challenger brand identities and strategies. Their flagship program is the Challenger Lighthouse Identity Programme, a multi-stage workshop over 12-16 weeks that helps companies create a distinctive positioning and long-term vision. They also offer Pirate School to foster a challenger mindset through activities like reenacting pirate battles. Additional workshops explore challenger narratives, category opportunities, and training to embed challenger thinking throughout organizations.
XYZ Mobile is a startup company positioned for strong growth in an exploding market sector. Management has created a cutting edge business model that has the potential to play a dominant role in the industry. The document provides tips for crafting a compelling value proposition or "wow factor" summary, including being clear about what you do, being credible, and being compelling about how you are better than alternatives. It suggests focusing on description of what you do better than anyone, the benefits to whom, and your differentiation.