Five Trade ShowFive Trade Show
Display Design SecretsDisplay Design Secrets
presents:presents:

Trade showsTrade shows
are a great way toare a great way to
growgrow your businessyour business

but how dobut how do youyou
stand out in a crowd?stand out in a crowd?

No matter how great your
product or service,
the design of your trade show display is
going to make your business's
first impression.

Want toWant to stand outstand out
at your next trade show?at your next trade show?

We haveWe have
55 tipstips forfor
effectiveeffective,,
eye-poppingeye-popping
trade show displaytrade show display
designdesign..

1. Goals, goals, goals1. Goals, goals, goals

Before you can set out to have anBefore you can set out to have an
effective trade show display designed, youeffective trade show display designed, you
must know yourmust know your goalsgoals for the display.for the display.

WhatWhat are you trying toare you trying to accomplishaccomplish??
???

What are you trying toWhat are you trying to accomplishaccomplish??
●
FindingFinding new leadsnew leads??
●
IncreasingIncreasing brand awarenessbrand awareness??
● Launching aLaunching a new productnew product??
●
Or do you want toOr do you want to draw peopledraw people inin,,
intrigueintrigue them?them?

AA good designergood designer will ask you these questionswill ask you these questions
prior to launching Photoshop.prior to launching Photoshop.

2. The2. The SixSix Second RuleSecond Rule

1. 2. 3. 4. 5.1. 2. 3. 4. 5. 66..
That's all the time that you have to grabThat's all the time that you have to grab
someone'ssomeone's attentionattention to your trade showto your trade show
display.display.

To ensure that your displayTo ensure that your display stands out in astands out in a
crowdcrowd, think about billboards or car wraps, think about billboards or car wraps
thatthat get your attentionget your attention..

Consider your favorite ad in aConsider your favorite ad in a
magazine or on a billboard,magazine or on a billboard,
what stands outwhat stands out??

A striking image? Humor? Creativity?A striking image? Humor? Creativity?
●
IncorporateIncorporate your favorite elementsyour favorite elements into yourinto your
next trade show display design.next trade show display design.

3. Read You Like A Book3. Read You Like A Book

People will read your trade show graphicsPeople will read your trade show graphics
just like they read a newspaperjust like they read a newspaper
From top leftFrom top left
To bottom right!To bottom right!

Your display design elements shouldYour display design elements should
be setup the same way.be setup the same way.
●
Start with yourStart with your main pointmain point on theon the
top left hand sidetop left hand side
●
followedfollowed sub categoriessub categories
●
oror supporting pointssupporting points
●
or any otheror any other importantimportant
informationinformation!!

End with what you would like the attendee toEnd with what you would like the attendee to
rememberremember about you.about you.

4. Less is
MOREMORE

Your trade show booth display isYour trade show booth display is NOTNOT a brochure.a brochure.

You should have brochures to hand outYou should have brochures to hand out
at your booth, but your display shouldat your booth, but your display should
not be annot be an exact copyexact copy..

Hire a designer who works on largeHire a designer who works on large
signs or vehicle wraps. signs or vehicle wraps.
They have a better understanding ofThey have a better understanding of
grabbing attention with less,grabbing attention with less, so youso you
can say morecan say more!!

5.5.PosePose
AA
QuestionQuestion??

The mostThe most
effectiveeffective
trade showtrade show
displays ask adisplays ask a
thoughtthought
provokingprovoking
question.question.

The question should evoke anThe question should evoke an
emotion,emotion, goodgood oror badbad, to get the, to get the
attendee thinking.attendee thinking.

AA greatgreat question will provoke thequestion will provoke the
attendee toattendee to stop over and chatstop over and chat, or your, or your
staff will pick up on their "thinking" bodystaff will pick up on their "thinking" body
language andlanguage and start the conversationstart the conversation. .
Either way, it's aEither way, it's a win-winwin-win!!

...and the...and the leadsleads,, exposureexposure, and, and
product awarenessproduct awareness will taste great!will taste great!
Incorporate theseIncorporate these 5 display design secrets5 display design secrets into your recipeinto your recipe
for trade show success...for trade show success...

HaveHave questionsquestions oror commentscomments about our trade showabout our trade show
display design tips?display design tips?
You can ask them atYou can ask them at http://www.sunrisesigns.comhttp://www.sunrisesigns.com oror
tweet ustweet us @sunrisewraps@sunrisewraps

●http://www.syspro.com.au/img/grow.jpg
●http://gameaxis.com/wp-content/uploads/2010/03/WorldsFair.jpg
●http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/sizes/z/in/photostream/
●http://www.omghub.com/Portals/238/images/handshake.jpg
●http://www.wormsandgermsblog.com/uploads/image/Rainbow%20zebra.jpg
●http://users.cecs.anu.edu.au/~sandun/goal.jpg
●http://www.flickr.com/photos/nlscotland/4700596244/sizes/z/in/photostream/
●http://www.flickr.com/photos/usnationalarchives/4100754477/
●http://rita314.files.wordpress.com/2008/05/sleeping-dog-gerrit-dou-1650_web.jpg
●http://www.penn-olson.com/wp-content/uploads/2010/07/billboard.jpg
●http://adoholik.com/wp-content/uploads/2007/11/formula.jpg
●http://www.freefoto.com/images/1351/06/1351_06_2---Books--Shakespeare-and-Company-Bookstore--The-Latin-Quarter--Paris_web.jpg?&k=
●http://www.flickr.com/photos/nationaalarchief/3236806056/
●http://fc02.deviantart.net/fs48/f/2009/202/0/f/Old_Newspaper_Texture_by_powerpuffjazz.jpg
●http://www.flickr.com/photos/library_of_congress/4712018396/sizes/l/in/photostream/
●http://www.underconsideration.com/brandnew/archives/sura_brochures.jpg
●http://transition2008.files.wordpress.com/2008/04/the-thinker1.jpg
●http://www.miamism.com/wp-content/uploads/m/blogs/miamism/emotions_small.jpg
●http://www.mrcheckout.net/tradeshow454.jpg
●http://cakecouncil.org/cake.jpg
●
Image Credits:Image Credits: