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Facebook Live Video Boosts Your Business by Karen Kefauver

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Why use Facebook Live? How does Facebook Live help your business? Learn How to Get Started with Facebook Live with easy to read instructions, tips and more in this presentation.

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Facebook Live Video Boosts Your Business by Karen Kefauver

  1. 1. Facebook Live Video How To Get Started
  2. 2. PRESENTED BY KAREN KEFAUVER Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com
  3. 3. VIDEO STATS Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com • Social video generates 1200% more shares than text and images combined. • 64% of consumers make a purchase after watching branded social videos. • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
  4. 4. WHAT YOU’LL LEARN TODAY Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com • What is FB Live video? • Tips for FB Live video • How to Get Started • Where to post video
  5. 5. Definition and Overview What is FB Live Video?
  6. 6. WHAT IS FACEBOOK LIVE? • Live, real-time video that you can create and broadcast from your Facebook business page or personal Facebook profile. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  7. 7. WHAT IS FACEBOOK LIVE? • Your live video can be up to 4 hours long! • Your Facebook followers can receive notifications when you go live. • Interact with viewers in real time to answer questions, see their comments and reactions to gauge how your broadcast is going. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  8. 8. WHAT IS FACEBOOK LIVE? • You can launch Facebook Live from your mobile phone or desktop computer. • Facebook Live can broadcast on your Facebook personal profile or business page. • After the Facebook Live you can post the video link or video in other places. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  9. 9. WHAT IS FACEBOOK LIVE? • Where do people view my Facebook Live Videos? Videos will appear in News Feed and on the broadcaster's Page or profile while they are live. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  10. 10. WHAT IS FACEBOOK LIVE? After your broadcast ends, the video will be published to the Page or profile so that fans and friends who missed it can watch at a later time. The broadcaster can remove the video post at any time, just like any other post. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  11. 11. Make you business shine! Facebook Live Tips
  12. 12. FACEBOOK LIVE TIPS • Tell fans when you're broadcasting ahead of time • Have strong wifi connection to go live • Write a catchy description before going live Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  13. 13. FACEBOOK LIVE TIPS • Remind your audience that they can tap on the Follow button on live videos and videos that were live so that they can get notifications the next time you go live Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  14. 14. Use your personal page Practice Facebook Live Next slides are from phone
  15. 15. Before, During, After shoot Get Started: FB Live Video
  16. 16. 1 • Shoot location • Light, sound • Equipment • Internet connection Plan the video shoot! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  17. 17. 2 The bigger your Facebook Live audience the better, so invite people in advance to attend via: • Email • Blog • Newsletter • All your Social Media networks Promote your video Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  18. 18. Example of Well-Designed FB Live invite
  19. 19. Example of Well-Designed FB Live invite
  20. 20. Example of Well-DesignedLook to the right at her Facebook Live engagement - views, likes, comments - excellent!
  21. 21. DURING THE SHOOT Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com Look to the right at his Facebook Live engagement - views, likes, comments - excellent!
  22. 22. 3 • Wardrobe - wear bright colors for your video • Smile and make camera eye contact • Someone else joining you on camera? Prep them too. • Relax, have fun - make it casual! Prepare yourself Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  23. 23. 4 • Use your personal FB profile • Set privacy to only me • Go live, post and check results Practice Facebook Live with a Video Only You Can See Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  24. 24. 4 • Use your PERSONAL Facebook profile (NOT business) to use “Only Me” private setting. • The BUSINESS Facebook page has only live video for the public. Private practice Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  25. 25. Here’s What to Do During Your Live Video
  26. 26. 1 • Greet viewers • Ask for likes, comments and shares • Give instructions Ask For Engagement Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  27. 27. 2 • Interview a customer, colleague, employee • Demo a product, teach how-to • Host a Q and A with viewers • Behind the scenes at event • Product announcement • Live tour, breaking news Deliver Quality Content Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  28. 28. 3 • Say goodbye to your audience • Include a call to action • Say when your next live video happens End On A High Note Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  29. 29. Repurpose your video After Live Video Shoot
  30. 30. 1 • Business Page • Personal Page • Facebook Group • Facebook Event • Use in ad, pin the post, featured video on page Repurpose Video! Share to: Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  31. 31. 2 • You can download your Facebook Live video • Then post it on YouTube • Website Download Video Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  32. 32. 3 • Create regular video schedule • Keep practicing! • Become a Facebook Star! Be Consistent Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  33. 33. LIVE VIDEO BENEFITS • Authenticity • Engagement • Urgency Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  34. 34. LIVE VIDEO CHALLENGES • Bloopers! • Tech Problems • Yep, this stuff happens and is actually OK! It’s Live and people get it! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  35. 35. Need help? Go for it!
  36. 36. Email Karen@karenkefauver.com Phone: 831-588-3232 Facebook: Facebook.com/KarenSocialMediaMarketing CONTACT KAREN
  37. 37. KAREN’S SERVICES • COACHING - Get all your questions answered in private one-on-one session or with a small group. I can also train your staff. • SPEAKING - Need a speaker for your event? Let’s talk! • WRITING - Stuck on your bio or the “about: section of your website? Let me handle it! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  38. 38. LIKE MY FACEBOOK BIZ PAGE www.facebook.com/KarenSocialMediaMarketing

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