1.
Facebook Live Video
How To Get Started

2.
PRESENTED BY KAREN KEFAUVER
Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com

3.
VIDEO STATS
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
• Social video generates 1200% more shares than text and
images combined.
• 64% of consumers make a purchase after watching
branded social videos.
• 59% of executives agree that if both text and video are
available on the same topic, they are more likely to
choose video.

4.
WHAT YOU’LL LEARN TODAY
Social Media Coach | Writer | Speaker 831-588-3232 | karen@karenkefauver.com
• What is FB Live video?
• Tips for FB Live video
• How to Get Started
• Where to post video

5.
Definition and Overview
What is FB Live Video?

6.
WHAT IS FACEBOOK LIVE?
• Live, real-time video that you can
create and broadcast from your
Facebook business page or
personal Facebook profile.
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

7.
WHAT IS FACEBOOK LIVE?
• Your live video can be up to 4
hours long!
• Your Facebook followers can
receive notifications when you go
live.
• Interact with viewers in real time
to answer questions, see their
comments and reactions to gauge
how your broadcast is going.
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

8.
WHAT IS FACEBOOK LIVE?
• You can launch Facebook Live
from your mobile phone or
desktop computer.
• Facebook Live can broadcast on
your Facebook personal profile or
business page.
• After the Facebook Live you can
post the video link or video in
other places.
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

9.
WHAT IS FACEBOOK LIVE?
• Where do people view my
Facebook Live Videos?
Videos will appear in News Feed and
on the broadcaster's Page or profile
while they are live.
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

10.
WHAT IS FACEBOOK LIVE?
After your broadcast ends, the video
will be published to the Page or profile
so that fans and friends who missed it
can watch at a later time. The
broadcaster can remove the video post
at any time, just like any other post.
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

11.
Make you business shine!
Facebook Live Tips

12.
FACEBOOK LIVE TIPS
• Tell fans when you're
broadcasting ahead of time
• Have strong wifi connection to go
live
• Write a catchy description before
going live
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

13.
FACEBOOK LIVE TIPS
• Remind your audience that they
can tap on the Follow button on
live videos and videos that were
live so that they can get
notifications the next time you go
live
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

14.
Use your personal page
Practice Facebook Live
Next slides are from phone

15.
Before, During, After shoot
Get Started: FB Live Video

16.
1
• Shoot location
• Light, sound
• Equipment
• Internet connection
Plan the video shoot!
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

17.
2
The bigger your Facebook Live
audience the better, so invite people in
advance to attend via:
• Email
• Blog
• Newsletter
• All your Social Media networks
Promote your video
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

18.
Example of Well-Designed FB Live invite

19.
Example of Well-Designed FB Live invite

20.
Example of Well-DesignedLook to the right at her Facebook Live engagement -
views, likes, comments - excellent!

21.
DURING THE SHOOT
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
Look to the right at his Facebook Live engagement -
views, likes, comments - excellent!

22.
3 • Wardrobe - wear bright
colors for your video
• Smile and make camera
eye contact
• Someone else joining
you on camera? Prep
them too.
• Relax, have fun - make
it casual!
Prepare yourself
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

23.
4
• Use your personal FB profile
• Set privacy to only me
• Go live, post and check results
Practice Facebook Live with
a Video Only You Can See
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

24.
4
• Use your PERSONAL
Facebook profile (NOT
business) to use “Only Me”
private setting.
• The BUSINESS Facebook page
has only live video for the
public.
Private practice
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

25.
Here’s What to Do
During Your Live Video

26.
1
• Greet viewers
• Ask for likes, comments
and shares
• Give instructions
Ask For Engagement
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

27.
2
• Interview a customer,
colleague, employee
• Demo a product, teach how-to
• Host a Q and A with viewers
• Behind the scenes at event
• Product announcement
• Live tour, breaking news
Deliver Quality Content
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

28.
3
• Say goodbye to your
audience
• Include a call to action
• Say when your next
live video happens
End On A High Note
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

29.
Repurpose your video
After Live Video Shoot

30.
1
• Business Page
• Personal Page
• Facebook Group
• Facebook Event
• Use in ad, pin the post,
featured video on page
Repurpose Video! Share to:
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

31.
2
• You can download
your Facebook Live
video
• Then post it on
YouTube
• Website
Download Video
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

32.
3
• Create regular video
schedule
• Keep practicing!
• Become a Facebook Star!
Be Consistent
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

33.
LIVE VIDEO BENEFITS
• Authenticity
• Engagement
• Urgency
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

34.
LIVE VIDEO CHALLENGES
• Bloopers!
• Tech Problems
• Yep, this stuff
happens and is
actually OK! It’s
Live and people
get it!
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

35.
Need help?
Go for it!

36.
Email
Karen@karenkefauver.com
Phone:
831-588-3232
Facebook:
Facebook.com/KarenSocialMediaMarketing
CONTACT KAREN

37.
KAREN’S SERVICES
• COACHING - Get all your questions
answered in private one-on-one
session or with a small group. I can
also train your staff.
• SPEAKING - Need a speaker for your
event? Let’s talk!
• WRITING - Stuck on your bio or the
“about: section of your website? Let
me handle it!
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com

38.
LIKE MY FACEBOOK BIZ PAGE
www.facebook.com/KarenSocialMediaMarketing