1. Karen Gudgeon
(c) 226.606.1334/ 519.249.0693(e) karielynnegudgeon@hotmail.com
EXPERIENCECONTINUED ON NEXTPAGE
As a highly capable and self-starting professional, with an extensive background in education, promotion, and research, I
possess solid technical, editorial, communication, organization, and initiative skills.
Highlights A strong passion forthedigital evolution of educationalpublishing
Extensive sales and marketing experience at all levels of schoolboards throughout Canada
Proven record of increasing market sharethrough territory management
Strong understanding ofthe changing climate through digitalmarketing
A ‘big picture‘ thinkerwith teaching, publishing and journalismskills
Education Publishing Program, Ryerson University, Toronto (1997).
BAA in Journalism, Ryerson University, Toronto (1993).
Bachelorof Journalism, Carleton University (1988 – 1989).
Community Director of Trek to Bethlehem
ESL Teacher and Teaching Assistant
Volunteer for Feed the Children
English tutor
Technical Advanced knowledge of MS Office , CRMs, webinars, social media, website management
EDUCATION CONSULTANT 2014
TOOLS FOR LIFE CORPORATION, NORTH AMERICA
 Conduct product presentations to various levels of hierarchy, including teachers, board members, and consultants.
 Organize pilot scenarios to gain client trust, improve ability to introduce additional products, and increase service
area.
 Successfully sell board-wide purchases, increasing market strength of product and sales.
 Consistently reach sales goals through strategic understanding of product and market needs, developing new
business, and maintaining current client relationships.
OFFICE MANAGER/ DIRECTOR 2008 - 2012
BALA CRANBERRY FESTIVAL, BALA (MUSKOKA)
 Accountable for day-to-day festival operations, including updating and managing website content, receiving and
distributing vendor applications, performing customer service, and assisting in chairperson’s duties.
 Provided overall direction of festival activities, including coordination with other directors to ensure timelines and
milestone were met.
 Assisted in generation of gross revenues of approximately $50K over course of three days, and with one year of
rigorous planning.
 Attended monthly meetings to discuss and participate in votes regarding festival operations.
 Planned and mapped vendor locations within grounds space. Planned for size, hydro requirements, and other details.
 Managed venue vendors, which included corresponding with applicants, reviewing applications, and collecting and
recording payments.
SUMMARY
QUALIFICATIONS
RESULTS

2. Karen Gudgeon 519.249.0693
PRODUCT MANAGER 2004 - 2005
MCGRAW-HILL RYERSON, WHITBY, ONTARIO
 Collaborated with VP of Sales and marketing managers to createand implement marketing plans designed to
maximize sales.
 Held marketing budgetary accountabilities of $1.5M. Achieved under budget, adding to department’s profitability.
 Experience with coordination of resource submissions with provincial education ministries. Responded to Requests
for Information (RFI) and negotiated purchase contracts.
 Launched new acquisition, which was required for national submissions, training, and literacy.
 Won several key new launches for Canadian book titles, surpassing targetedsales.
 Conducted market research to enhance and increase new sales growth, opportunities, and product development.
Utilized information gained from sales representatives, company contacts, potential authors, and media.
 Delegatedfinal design duties to administrative staff and designers.
 Demonstrated high levels of client care by acting as liaison for authors, sales force, and editorial staff.
 Increased sales force proficiencies by providing one-on-one training. Focused on nuances related to individual
territories.
SALES REPRESENTATIVE 1998 - 2004
HARCOURT CANADA, TORONTO
 Developed existing accounts and searched out new business prospects, generating and surpassing target revenues of
approximately $2M annually.
 Kept detailed record of key contacts and players, utilizing information to develop new contacts and new business.
 Managed productivity of two sales representatives. Accountable for training, performance management, hiring, and
terminations.
 Conducted product presentations to various levels of hierarchy, including teachers, board members, and consultants.
 Organized pilot scenarios to gain client trust, improve ability to introduce additional products, and increase service
area.
 Successfully sold number of board-wide purchases, which increased market strength of textbook publishers and
subsequently increased sales.
 Consistently reached sales goals through strategicunderstanding of largest territory, developing new business, and
maintaining current client relationships.
PROJECT ADMINISTRATOR, GREEN TEAM MEMBER 1995 - 1998
FUJI GRAPHICS SYSTEMS CANADA, TORONTO
 Assisted in defining and implementing detailed tracking systems for execution of computer system in $85M company.
 Assisted in creating environmental mandate for Fuji to become ISO 14001 certified.
SUPPLY TEACHER, INSTRUCTIONAL ASSISTANT 1993 - 1995
HALTON DISTRICT SCHOOL BOARD
 Applied flexible presentation skills and adapted to varying venues while teaching English, French, math, and drama at
primary to high school levels.
REFERENCES WILL VALIDATE WORK ETHIC AND RESULTS